A blog will succeed when it has a lot of people reading it. To have a lot of readers, you need to let more people know about your blog.
That’s hard because not many people visit blogs. But then the problem is that most blogs write about things that some people might not want to read. You can fix this by writing about stuff that is popular or important for your type of person.
You may want to try using social media to promote your blog. You can use different sites like Twitter, Pinterest, Facebook, or Instagram.
There are a lot of people on these websites which means that you have more chances for someone to see your blog post. But most bloggers don’t do this because they make some mistakes which you will not do! Read the tips below so you know what not to do.
Best Social Media Tips
Schedule your social posts at the best times. I do not always do this, but it is important to get the most views. So you should post on certain days at specific times of day that will give you the most views.
Neil Patel suggests that you share on Facebook Thursday and Friday at 1 pm, 3 pm for most clicks, and Wednesday to Sunday at 12 pm for more retweets. Share on Twitter Mondays to Friday with your B2B posts, Wednesdays to Sundays with your B2C posts at 12 pm and 6 pm (for most clicks), and 3 pm (for more retweets). Share on LinkedIn Tuesdays to Thursdays at 10-11 am, 7-8 am, 5-6 pm. Share on Pinterest Saturdays 8-11 pm. Post about Instagram Monday’s 3-4 pm EST.
Just because the statistics show that people are doing this does not mean that is how your audience will behave. For example, stay-at-home moms are often early risers because they take their children to school. They might be on the computer in the morning and afternoon. It would be a good idea for you to test it yourself.
When you post, use the right message.
Treat your social media posts like headlines. You will need to think about how to make the title of your post interesting and appropriate for the audience you are trying to reach. This will mean that people who see your posts might be more likely to like them or share them with their friends on different social media platforms.
For example, Upworthy and BuzzFeed want people to click on their posts. They use titles like “Really, Facebook? Really?!” and “I’m pretty sure my heart just melted.” These get people to click.
When you make posts on social media, use these strategies:
Surprise – do something unexpected
Questions – ask a question and let people answer it for you
Curiosity – to make people curious about what will happen next. Ask a question and let them find the answer.
Negatives – use negatives instead of positives. For example, instead of saying that your post is the best, say that it is not the worst, or just say that it’s not great at all.
How to – this makes people feel better because they think they’re smarter than before.
Numbers – this appeals to readers who like big lists with set expectations
Audience referencing is when you write about something that is personal to the audience. You can write, “Is this the dream vacation you’ve been waiting for?”
Specificity – you need to do research for specific figures, so your headlines will be more credible.
The best part is that these strategies can also be used to create blog post ideas.
Use hashtag and mention features
To reach more people, you can use hashtags when you post something to your social media. Hashtags are words that people put at the end of posts on Instagram or Twitter.
This puts your post next to posts about similar topics, which may help it reach more people. For example, if you write about school lunch and then use the hashtag #lunchtime in your tweet, other people who are talking about lunch might see it too!
According to the social media company, Buffer, for Twitter, you should use 1-2 hashtags. That way, your posts will get more engagements than if you use none. For Instagram, you should use 11+ hashtags so people will like them more. For Facebook posts with 1-2 hashtags, you will get almost 600 interactions per post on average. If you have 3-10 hashtags then it is 300 for every post and if there are 11+, then it is less than 200 per post on average.
Join groups and communities
To get more traffic, you can join social media groups. There are different types of groups – some focus on industry and others on hobbies. Joining these groups will help you get traffic that is related to your industry.
You can’t be an active member in 50 groups. Make sure you are a prominent contributor to the top 5 or 10 groups with the most members.
For instance, help other members solve their problems, talk about industry news, offer to promote good content from other contributors, and only plug yourself when relevant. Most communities have guidelines to be giving, thoughtful, and altruistic before asking for anything in return.
When you do this, you will be a knowledgeable expert. You will have strong relationships with other bloggers in your niche. And the best way to grow your blog is to share it with other successful bloggers who want to help others succeed too.
Be sure to put the social sharing buttons on the site. Hide low share counts.
Each WordPress plugin is different. Some have buttons in different places. You should also check for the option to hide low share counts.
You cannot know when a visitor will stop reading. So you need to make sure that they know how to share your content. I believe in my posts and so I put buttons for social media at the top, bottom, and side of posts. And I only have 3-4 different social media buttons on my page.
I put Twitter, LinkedIn, and Facebook on my blog. This is for people who work in business. I also put Twitter, LinkedIn, and Pinterest on my blog for people who are consumers of both genders and all ages.
I prefer to hide low share counts on my posts. Posts with low shares discourage readers from being the first to share them. You should always show posts that have gone viral because each represents social proof that other readers have found your content useful or enjoyed it.
Track and measure results
The most important part of any plan is to ask for feedback. We should always take note of what people say and use it to improve.
After you do the things in this plan for a month, look at your Google Analytics data and see which mediums refer the most traffic and how much traffic they get compared to other things like time on site, bounce rate leads generated, email subscribers added, and eventually revenue.
The data helps bloggers. They can focus more time and energy on the most effective sources, like the ones that are giving them referrals.
A lot of bloggers use social media. They need to do this so they can share their blog and get visitors. But if you are not a social media expert, it is okay. Just try the basics and see what works for your target audience.
What tips and tricks for social media did you find the most successful and the ones that wasted time for your blog? Tell us in the comments below.