Jitendra Vaswani

The New 80/20 Rule of Social Media: Why Just 20% of Your Social Media Content Should be About Your Brand

The 80/20 rule of Social media was once very talked about. It stated that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.

The mysterious key to step up your game is hidden in the 80/20 rule…

Do you find yourself spending hours upon hours on social media?

Do you look at your stats at the end of the week and wonder how you’ve gotten so little traffic?

I invite you to pay attention to what I am about to share with you because this is not another one of those posts about 50 ways to do this or 3 unknown secrets of “blah blah blah”.

This, in fact, might be the most important blog post you’ve read in a long time.

That “breakthrough” or ”sudden cessation of stupidity” came from a book that was suggested to me.

It changed my entire perspective on my business, my blog, my social media campaign and even allowed me to free up instantly 2 hours of my day.

The 80/20 rule of Social Media Marketing

80 20 rule of social media marketing

You may have heard of the 80/20 rule or perhaps even read about it.

But what you may not realize is that you haven’t been aligning yourself with it and this is why paying attention right now is critical.

If you don’t know the 80/20 rule here it is:

Roughly 80% of effects come from 20% of the causes.- Wikipedia

Pareto’s law (the 80/20 rule) can be applied to anything that can be counted in the universe:

  • 20% of your wardrobe is used 80% of the time.
  • 20% of the beer drinkers drink 80% of the beer
  • 80% of the population of the earth is concentrated in less than 20% of the countries.
  • 20% of your clients will represent 80% of your income.
  • 80% of the snow sits on 20% of the branches.

80 20 rule for marketing

And the list goes on and on because it’s a basic law of the universe. Nothing is distributed evenly.

I remember the first time I heard of this law, my mentor at that time applied it and in only a few months quadrupled his income. All he did was look at the list of his clients and figure out which ones were paying the most and required the least amount of effort.

He then decided to focus on those vital few, and then lo and behold, his business catapulted to a new level.

You see, there are a lot of people who think that all you’ve got to do is to Take Massive Action.

But more action doesn’t necessarily mean more results. It can actually be the fastest way to burn-out.

20% of your Brand Content:

20% of the content of your brand should have a persuasive call to action that is going to get your audience’s attention. Also, it is important to list out the benefits of your product in this 20%.

You should provide useful discounts, provide stats and also include amazing discounts.

With a persuasive call to action button, you can convert your audience into customers.

80% of Content should be Interesting and Shareable 

You should dedicate 80% of your content to things that will interest your audience. You can do that by writing about things from people you agree with who have ideas and thoughts that are the same as you.

Then other people will retweet what you wrote, or they’ll share it on their social media page.

To make sharing process easier:

  • Find the content that most influencers find interesting and share on their platform.
  • Share the content with your own followers to see what interests them.
  • Engage further with the influencers.

The 80/20 rule applied to your blog and social media marketing…

Not only does your traffic come from just a few websites, but only 20% of the time you spend on social media creates 80% of your results.

If you have found yourself guilty of spending hours upon hours on social media, not knowing what key things bring you the most results, it’s time for you to stop.

Take a serious look at what you are doing because spending more time is NOT the solution.

Actually, you can have much more success by working less. Isn’t that an elegant idea?

80/20 Rule applied to Unique Social Media Capability

What is your unique capability?

80 20 rule for social media marketing

For example, let’s say that you are a rockstar on videos or live hangouts. You’re good at it, you like doing it and you can inspire people to take action through the power of the spoken word.

But if most of your time is spent on doing SEO or syndicating your content on 20 social media platforms or whatever, well then you are spending 80% of your time on things that are NOT your unique capability.

I’ve seen a man, build a 2 million dollars a year vlog by simply posting on Facebook.
(1 video a day/5 days a week)

No SEO, No Syndication, 30 minutes of his time per day.


Because he focuses on the things that he is good at and enjoys doing.

80% of his time is spent on his unique capability. Then when he has to do technical stuff, he pays someone else to do it. (It’s cheaper than you think).

If you want to make $100 an hour or $500 an hour at work, you must stop doing $10 an hour activities as soon as possible.

So rather than thinking about what is the next platform you want to be present on, adding another spinning plate to your juggling act,

look at what platform you enjoy most, and what brings the most traffic for the least amount of effort.

Find out what are the few things that you do that actually create the bulk of your results.

Eliminate everything that ain’t producing results. (unless you really enjoy wasting your time in front of the computer).

After you’ve read this post entirely, you will look at your analytics and the insights will be obvious.

Paradoxically, once you do this, another 80/20 will appear and then you start on your journey down the rabbit hole.

The 80/20 Rule and your to-do list

Before you start your day, sit down and create a list of things you must do.

You can use your favorite office productivity software and see how to use it.

Plan your day by making your to-do list.

One of the audio programs I listened to said something like this: “Every minute you spend in planning saves 10 minutes in execution.”

Knowing the 80/20 Rule you’ll realize that in reality there are very few things in that list that will have any real impact.

Ask yourself this question: If I had to go travel for 1 month and could only do 2 of those items…which ones would be the most important?

Probably the ones that you don’t want to do!

You might feel a resistance to doing these things, and this is a clue pointing out what is most important.

Final Word on Productivity: the 80/20 Rule and Social Media….

The late Gary Halbert, one of the world famous copywriters, once said: “Business is all about human psychology and arithmetic.”

You’ve just been given the key to understanding the arithmetic of your business, your time, your traffic, and anything else that you want to improve.

Anything that you measure will improve, anything that you measure and track will improve exponentially.

I hope this article will stimulate your thinking and doing, bringing you effortlessly to the next level.

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