Keyword research is an important part of any SEO strategy. It helps you identify the right keywords to target and optimize your content for. In this step-by-step guide, we’ll walk you through the traditional keyword research process.
We’ll show you how to find the right keywords to target, how to measure their competitiveness, and how to track their performance over time. Let’s get started!
Step #1: Finding Seed Keywords
When it comes to keyword research, one of the most important steps is finding seed keywords. Seed keywords are the starting point for your research and will help you to focus in on the right topics.
There are a number of different ways to find seed keywords, but here are three of the most common methods:
1. Google AdWords Keyword Planner
The Google AdWords Keyword Planner is a great tool for finding seed keywords. It allows you to see how many people are searching for specific keywords, as well as related keywords that you may want to consider targeting.
To use the Google AdWords Keyword Planner, simply enter a keyword or phrase into the search bar and hit “Get Ideas.”
You’ll then be presented with a list of related keywords, as well as information on how many people are searching for each keyword. This can help you to identify potential seed keywords that you may want to target.
2. Google Trends
Google Trends is another excellent tool for finding seed keywords. It allows you to see how often different keywords are being searched for on Google. This can be helpful for identifying popular topics that you may want to target.
To use Google Trends, simply enter a keyword into the search bar and hit “Search.” You’ll then be able to see how popular that keyword is over time. This can help you to identify trends and determine whether or not a particular topic is worth targeting.
3. competitor analysis
A third way to find seed keywords is by doing competitor analysis. By looking at your competitor’s websites and their corresponding SEO keywords, you can get a good sense of what topics they’re targeting. This can give you some valuable ideas for your own research.
Step #2: Plug Your Seed Keywords
Now that you have your seed keywords, it’s time to plug them into a keyword research tool.
There are many different keyword research tools out there, but my personal favorite is Google AdWords Keyword Planner.
To use the tool, simply type in your seed keywords and hit “search.”
The tool will then give you a list of related keywords, as well as information on how often those keywords are searched for and how competitive they are.
You’ll want to focus on choosing keywords that have high search volumes and low competition. This means that there is a lot of demand for those keywords, but not many websites are targeting them.
Once you’ve selected a few target keywords, it’s time to start incorporating them into your content.
Including your target keywords in your content is actually quite easy. You can either include them in the title of your article, or you can use them throughout the article itself.
But don’t go overboard! You only want to include your target keywords when they make sense and add value to your content. If you include them just for the sake of including them, you’ll end up doing more harm than good.
Step #3: Filter Keyword Opportunities
When you’re done, your article should look something like this:
In the previous step, you identified a list of potential keywords. Now it’s time to filter those keywords to find the best ones for your business.
Start by sorting the keywords by relevance. The most relevant keywords are the ones that are most likely to bring in traffic and convert into customers.
Next, sort the keywords by difficulty. The easiest keywords are the ones that are most likely to bring in traffic and convert into customers.
Finally, sort the keywords by profitability. The most profitable keywords are the ones that are most likely to bring in traffic and convert into customers.
Once you’ve sorted the keywords, select the ones that are most relevant, easiest, and most profitable. These are the keywords you’ll want to focus on in your SEO campaign.
Step #4: Evaluating Keyword Difficulty
Keyword difficulty is a measure of how difficult it will be to rank for a particular keyword. The higher the difficulty, the harder it will be to rank.
There are a few different ways to measure keyword difficulty. The most common is the MozBar, which measures the Domain Authority (DA) and Page Authority (PA) of the websites that are currently ranking for that keyword.
The higher the DA and PA of those websites, the harder it will be to rank for that keyword. You can also use other tools like the Google AdWords Keyword Planner and the KWFinder tool to measure keyword difficulty.
To determine whether a keyword is worth targeting, you’ll want to look at the estimated search volume and the competition for that keyword. The higher the search volume and lower the competition, the better.
However, you’ll also want to consider your own website’s SEO metrics. If your website doesn’t have a high DA or PA, then you won’t be able to rank for high-difficulty keywords no matter how much traffic they generate.
So, while it’s important to target high-traffic keywords, you also need to make sure that your website is capable of ranking for them.
Conclusion: A Step-By-Step Guide To Traditional Keyword Research
Keyword research is a critical step in any SEO or content marketing strategy. By understanding how to do keyword research properly, you can ensure that your website and content are optimized for the right search terms – resulting in more traffic, higher conversion rates, and ultimately, more sales. we hope this step-by-step guide has provided some clarity on how to conduct keyword research effectively.
If you need help implementing an effective SEO or content marketing strategy for your business, contact us today. Our team of experts would be happy to partner with you to create a plan that drives results.