When it comes to link outreach, we wanted to take a look at what has worked well for us over the past 2 years and see if there are any interesting findings.
First and foremost, our number one finding was that personalizing each and every email resulted in more links acquired than using a templated email.
In addition, we found that the majority of our links came from resource pages, followed by blog posts. Lastly, we looked at which day of the week yielded the most links, and unsurprisingly Thursday had the most links gained on average.
But enough with the intro – let’s dive into the juicy details!
Takeaway #1: It’s A Numbers Game
One takeaway from our analysis is that it’s a numbers game. The more links you outreach to, the more links you will get in return.
So how do you go about getting those links?
Here are a few tips:
- Start by creating a list of target websites.
- Research the contact information for the website owners or editors.
- Outreach to them with a personalized email pitching your content.
- Follow up if you don’t hear back within a week.
- Keep track of your results so you can track your progress over time.
Takeaway #2: Don’t Get Blinded By Vanity Metrics
When it comes to link outreach, you can’t afford to get blinded by vanity metrics.
What are vanity metrics? Vanity metrics are any metric that looks good on paper but doesn’t actually mean anything in terms of business growth or success.
Some common vanity metrics include:
- website traffic
- social media followers and likes
- number of inbound links
While these metrics may be attractive, they don’t actually tell you anything about the health or success of your business. In fact, focusing on these metrics can actually be counterproductive, as it can distract you from the real goal: growth.
So what should you focus on instead? Here are a few tips:
Focus on quality, not quantity.
When it comes to links, quality is always more important than quantity. In other words, it’s better to have a few high-quality links than a lot of low-quality links. So instead of focusing on the number of links you have, focus on getting links from reputable sources.
Look at referral traffic.
Referral traffic is another important metric to track. This tells you where your website visitors are coming from. If you see a lot of referral traffic from high-quality websites, that’s a good indication that your link-building efforts are paying off.
But if you see a lot of referral traffic from spammy websites, then you know you need to rethink your strategy.
Monitor your organic search traffic.
Organic search traffic is another key indicator of success. If you see an increase in organic search traffic, it means your website is ranking higher in Google and other search engines.
This is a good sign that your SEO efforts are working well and that you’re attracting more visitors from organic search results.
Takeaway #3: Most Links Are Earned Within 8 Days
When it comes to link building, the sooner you start, the better.
We analyzed our link outreach data for the past two years and found that the majority of links are earned within eight days of outreach.
This means that if you want to see results from your link-building efforts, you need to get started as soon as possible.
So what can you do to start earning links quickly? Here are a few tips:
- Research your target audience and find relevant websites.
- Create engaging content that will interest your target audience.
- Reach out to relevant websites and pitch your content.
- Follow up with those who have shown interest in your content.
- Monitor your progress and make changes as needed.
By following these tips, you can start earning links quickly and see improved SEO results in no time.
Takeaway #4: Follow Up, Follow Up, Follow Up
If you want your link outreach campaigns to be successful, you need to follow up with the people you reach out to.
This may seem like an obvious point, but it’s one that many people overlook.
If you don’t follow up, there’s a good chance that the people you reached out to will forget about you, and you’ll miss out on potential links.
Fortunately, following up is a relatively simple process.
Here are a few tips for following up with people after reaching out to them:
Follow up within 24 hours.
The sooner you follow up, the more likely it is that the person will remember who you are.
Keep your email short and sweet.
There’s no need to write a long email; just remind the person who you are and what you talked about.
Mention something specific from your previous conversation.
This will help the person remember what you talked about, and it may make them more likely to respond to your email.
Be persistent, but don’t be pushy.
If the person doesn’t respond to your first email, don’t give up; send them another email a few days later. But be careful not to come across as pushy or aggressive.
Takeaway #5: Shotgun Outreach Still Works
When conducting link outreach, it’s important to consider your approach.
For the past two years, we’ve analyzed our link outreach data to see what tactics work best. And while the tactics have changed over time, one thing has stayed consistent – shotgun outreach still works.
In case you’re not familiar with the term, shotgun outreach is when you reach out to a large number of people at once in the hopes that some of them will respond.
While this tactic might not work for every business, it can be a great way to get your content in front of a larger audience.
To learn more about how to conduct successful shotgun outreach, check out our latest blog post.
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Conclusion: Analyze Link Outreach Data Result of Past 2 Years: Must Read
Link outreach is a process where you reach out to other websites and high-authority figures asking them to link back to your content. The data we analyzed shows that there is a correlation between the number of links pointing to a page and that page’s ranking in Google.
In conclusion, if you want to rank higher in Google, start doing some link outreach!