Are you in charge of the website management for a local company that has many physical locations?
If this is the case, you will need to add local business schema markup for several locations on your website in order for Google and other search engines to be able to display specific information about the various locations of your business.
To help you boost your search engine optimization (SEO), we have written this post to demonstrate How to Add Multiple Locations Schema for Local Business in WordPress.
How to Add Multiple Locations Schema for Local Business in WordPress
Structured data, often known as schema markup, is a type of coding written in HTML that gives search engines additional information about the content you publish.
If you add schema markup to the source code of your WordPress website, search engines will have an easier time locating the additional information and will be more likely to include it as highlighted snippets within the search results. Displaying frequently asked questions (FAQs) in search results, integrating Google Maps into WordPress, presenting recipes, and many more options are all within your reach.
Through the use of schema markup, you are able to present numerous locations of a business, such as stores, restaurants, or regional offices, on Google and Bing’s search result pages.
For instance, if you conduct a search on Google for McDonald’s locations in Florida, the search engine will provide you with a featured snippet that lists the various places, as well as a map with the locations marked on it.
Improving your website’s SEO rankings can be accomplished by using schema markup to create several local company locations.
It is possible for you to achieve a higher click-through rate in search by taking advantage of featured snippets’ placement at the very top of the search results page. This will result in an increase in the amount of organic traffic and conversions.
In light of this, let’s have a look at how you may develop local business schema in WordPress for a number of different business locations.
Creating Multiple Locations Using Schema Markup
Utilizing the All in One SEO (AIOSEO) plugin is going to make the process of establishing local company schema markup in WordPress significantly simpler. Over three million website proprietors and SEO experts worldwide use WordPress, and this plugin is often regarded as the superior SEO tool for the platform.
AIOSEO makes it unnecessary to have any technical knowledge or to hire a specialist in order to increase the visibility of your website in search engines.
We’ll be utilizing the AIOSEO Pro license for this lesson because it comes with the Local SEO addon, which is essential for achieving local business SEO dominance and is included with the AIOSEO Pro license. In addition, it comes with a number of additional useful features, such as a redirection manager, a sophisticated sitemap, a link assistant, and more. In order to get started with search engine optimization (SEO), you can utilize the free edition of AIOSEO if you are on a tight budget.
Installing and activating the AIOSEO plugin is the first step that has to be done on your end. Please refer to our tutorial on how to install a WordPress plugin for additional information and specifics.
After activation, the setup wizard will appear for your review. To begin, go ahead and click the button that says “Let’s Get Started.”
After that, proceed to configure the plugin by following the on-screen directions provided by the setup wizard. If you require assistance, kindly go to our tutorial that explains how to correctly configure AIOSEO in WordPress.
After that, you will need to go into your WordPress account, navigate to the All in One SEO » Local SEO dashboard tab, and then click the ‘Activate Local SEO’ button.
When you first activate the Local SEO addon, you won’t see all of the Location Settings right away.
Proceed to enable the option by toggling it on by clicking the “Multiple Locations” toggle. This will create a new menu in the administration section of your WordPress site called Locations.
After that, you can access the ‘Advanced Settings’ area by scrolling down the page.
You will be able to view the URL that AIOSEO will utilize to display your numerous business locations along with the category for those locations here. If you want to utilize a custom link, all you have to do is select the box that says “Use custom slug,” and then enter the permalink url structure that you want to use.
Next, you’ll want to make sure that the ‘Enhanced Search’ option is turned on. This will ensure that the search results on your WordPress site include your various business locations.
When you are finished, you need to make sure that you click the button that says “Save Changes.”
The next step is to go to the tab labeled “Opening Hours,” where you can set the times for the establishments in your area.
The option to “Show Opening Hours” will have a Yes value assigned to it by default. Simply move the toggle to the “No” position if you do not wish to display the business’s hours of operation.
After that, you may scroll down and modify the labels for the times when your business is open and when it is closed.
There is also the possibility to alter the opening and closing times for particular days, or to make it permanently accessible at all times.
Please take into consideration that the opening hours will be applied to each and every location that you create in WordPress. However, under the content editor, you have the option to turn them off for particular spots.
A further feature offered by AIOSEO is the ability to integrate Google Maps with your WordPress website, which will assist in displaying your local business on Google Maps.
The next step is to add each of your many business locations to the WordPress platform.
Adding Multiple Business Locations in WordPress
After that, head on over to the WordPress content editor and add the specifics of your location there. You have the option of giving this particular location of your company a title, which might just be the location’s name.
You have the option of including additional information or a description about your place beneath the title. The options panel, which is located on your right, also provides the option to establish location categories.
After that, all you need to do is scroll all the way down until you reach the AIOSEO Local Business metabox.
In the part titled “Business Info,” you will have the opportunity to enter the name of your company, choose an appropriate business category (industry), upload an image, provide the address of your physical location, business phone number, payment information, and more.
The next step is to navigate to the ‘Maps’ tab, where you can customize the presentation of your local company on Google Maps.
You can, for instance, alter the layout of the map and upload a personalized marker in order to pinpoint your location on the map.
When you are ready, go ahead and publish the page pertaining to your area.
You may easily repeat this process for any additional locations that you would like to add to your WordPress website at this point.
We hope that you were able to understand how to create numerous locations in WordPress with the help of schema markup by reading this post.