Jitendra Vaswani

Unbelievable Twitch Stats In [Year]- Analytics

Twitch is a live streaming service that was first introduced in 2011 and mostly caters to the gaming and eSports communities. Within its first year, it had reached 3.2 million users on a monthly basis.

Three years later, in order to acquire Twitch, Amazon forked up a total of $970 million in cash. Today, Twitch has over 140 million users who are engaged on a monthly basis (MAUs).

Continue reading to obtain all of the crucial Twitch data for the year 2022.

Let’s get right into it:

Unbelievable Twitch Stats In [Year]- Charts & Analytics

Twitch Stats Dashboard

Twitch statistics (Top Picks)

  • At this time, Twitch receives over 140 million unique visitors each and every month. This is an increase from the 55 million users recorded in 2015.
  • There are currently 107,800 live broadcasts taking place on Twitch at any given time. The United States accounts for the largest proportion of viewers on Twitch. It is the primary location for approximately one-quarter of all users.
  • 65 percent of those who utilize Twitch are men.
  • Seventy-three percent of users on Twitch are younger than 35 years old.
  • Over 100 million people around the world have downloaded the Twitch app.
  • Streams of the video game League of Legends have accumulated 42.55 billion view hours, making it the most-watched title on Twitch.
  • The annual income for Twitch is 1.54 billion dollars.

Twitch monthly active users

The number of distinct people who visit Twitch within a given month is referred to as the platform’s “monthly active users,” or MAUs. The numbers presented in this part of the article offer some insight into the size of the entire user base of Twitch.

  • 140 million people are currently using Twitch on a monthly basis.
  • 7.4 million content creators upload their videos to Twitch every single month.
  • There are currently 9.2 million people using Twitch to broadcast their content live.
  • Since its inception, users have viewed more than 1.14 trillion minutes of video content on Twitch, which averages out to over 1.86 billion hours every month.
  • During its busiest months, Twitch experiences a total of more than 2.3 billion hours of video views.

Sources: Business of Apps, Twitch Tracker, Games Industry

Twitch daily active users

The amount of distinct users who visit Twitch on a daily basis is referred to as the platform’s “daily active users,” or DAUs. The daily active user (DAU) stats illustrate how Twitch has become an integral part of many people’s day-to-day lives. Monthly statistics provide a more comprehensive perspective.

  • On Twitch, there are 30 million people that are considered to be daily active users (DAUs).
  • Over 2.5 million individuals are using Twitch at any given time, making it one of the most popular online video platforms.
  • The typical amount of channels that are being broadcast simultaneously is 107,800.
  • Sundays saw the highest number of active viewers for online streams. The following day that is ideal for streaming is Saturday. The typical number of viewers participating in live broadcasts is at its lowest on Mondays.

Sources: Twitch, Twitch Tracker

Twitch usage growth

After it was first introduced to the public in 2011, Twitch saw tremendous expansion. Within its first year of operation, the streaming network was already drawing in excess of 3 million new users each and every month. In recent years, there has been a complete absence of reporting on the monthly user count.

But by compiling information from a variety of sources, we were able to trace the expansion of Twitch’s user base over the course of time:

 

Year Users (Per Month)
2011 3.2 million visitors
2012 20 million visitors
2013 45 million visitors
2014 55 million visitors
2015 100 million visitors

In 2021, there were 140 million monthly visitors

Sources: CNBC, The Verge, ARSTechnica, HBS, Business of Apps

Ranked 37th: Global internet engagement

Twitch is now ranked 37th worldwide for overall internet activity in the year 2021. To put this into perspective, there are over 2 billion websites on the internet, which places Twitch in the top 0.000002 percent of all websites.

Despite this, Twitch is still unable to secure the number one position in the rankings for video-sharing websites. Only Google, the site’s parent company, receives more traffic than YouTube does around the world. In addition, it has more than 2 billion users who are active every month. TikTok, on the other hand, managed to amass one billion users in just five short years.

There are 4.8 billion people currently using the internet actively across the globe.

Sources: Alexa, Hosting Tribunal, YouTube, DataReportal

Among video gamers, Twitch is a preferred social media platform

In the US, Twitch is the fourth most commonly used social media platform among video gamers (after Youtube, Facebook, Instagram, Twitter).

Among video gamers, the following are the most popular social media platforms:

Social media platform Percent
Youtube 48.7%
Facebook 41.7%
Instagram 33.9%
Twitter 23.3%
Twitch 9.4%
TikTok 8.4%
Discord 7.9%
Reddit 7.8%
Snapchat 7.8%

Source: DataReportal

Twitch users by country

The Asia-Pacific region is thought to account for a significant portion of Twitch’s viewership, which makes sense given the platform’s reputation for its eSports broadcasts. After all, China, Japan, and South Korea together make up three of the world’s four largest marketplaces for video games.

However, in practice, it is difficult for Twitch to penetrate areas outside of the Western world because of competitors such as the Chinese streaming powerhouse DouYu. In addition, China has prohibited access to Twitch since September of last year. The following five nations account for the biggest proportion of users that watch content on Twitch:

 

Country Twitch Viewership
United States of America 20.83%
Germany 7.11%
Korea 4.53%
Russia 4.30%
France 4.11%

There are 44 million Twitch viewers in the USA alone. According to forecasts, this number will grow to 51.6 million by 2024.

Sources: NewZoo, BBC, SimilarWeb, eMarketer

Twitch user demographics

Twitch does not make its demographics data publicly available on a regular basis. Nevertheless, there have been some attempts made by independent studies to segment the Twitch user population. The following information pertains to the population of more than 140 million Twitch watchers.

Gender demographics

Twitch’s user base consists of 65% males and 35% females.

The gender mismatch is less pronounced than when Twitch released official figures in 2017. It was 81.5% men who used the service at that time.

Sources: Statista, StreamScheme

Age demographics

The majority of watchers on Twitch are under the age of 35. In point of fact, users under the age of 35 make up about three quarters of the total user population. The full breakdown of ages can be found here:

Age Percent
16-24 41%
25-34 32%
35-44 17%
45-54 7%
55-64 3%

Source: Statista

Usage by device

It is predicted that 4.42 billion people use their mobile phones or other portable electronic devices to connect to the internet. A significant number of these individuals watch videos on their mobile devices. On YouTube, mobile devices account for more than 70 percent of views, which is a staggering number.

The question now is, what about Twitch? This information is not made publicly available on a regular basis by the streaming platform. Having said that, the most recent estimate that has been made shows that mobile devices account for 35 percent of views on Twitch.

By taking a look at the number of app downloads, we can also get an idea of the mobile scene that exists on Twitch nowadays. The software has been downloaded from the Play Store more than one hundred million times already.

Sources: Statista, Variety, Video Games Stats, Google Play

Most popular Twitch channels

Over 11 million distinct streaming channels can be found on Twitch. But not all channels are equal. Even though it’s a constant struggle for many streamers to reach even modest milestones like 100 followers, the most popular channels may still pull in millions of users.

According to followers, these are the top ten Twitch channels:

Channel Followers
Ninja 16.95 million
Tfue 10.69 million
auronplay 10.2 million
Rubius 9.98 million
shroud 9.63 million
xQcOW 9.27 million
pokimane 8.25 million
TheGrefg 8.2 million
ibai 7.97 million
Myth 7.36 million

Sources: Medium, TwitchMetrics

Most popular games on Twitch

The majority of Twitch’s traffic comes from the gaming industry. The site has its origins in competitive online gaming known as eSports; nonetheless, despite the appearance of new types of streams, video games continue to make up the majority of the site’s content.

In light of that, here are the 10 games that are watched on Twitch the most, in order of total hours watched:

Game Total Hours Watched
League of Legends 42.55 billion
Fortnite 25.16 billion
Counter-Strike: Global Offensive 19.14 billion
Grand Theft Auto V 17.53 billion
DOTA 2 17.15 billion
Hearthstone 12.61 billion
World of Warcraft 10.26 billion
Minecraft 8.68 billion
Overwatch 7.6 billion
Tom Clancy’s Rainbow Six: Siege 3.77 billion

On the other hand, the “Just Chatting” category on Twitch had greater growth than any other particular game did in 2017. More than 2 billion and a half hundred million hours were spent watching streams that had this tag. The simultaneous broadcast of content based on chat is taking place on an average of 4,408 channels.

Sources: Statista, SullyGnome

Twitch by the money

In August 2014, Amazon purchased Twitch for $970 million. This came amid heavy rumors that Google was also in talks to buy the streaming service.

The advertising revenue generated by Twitch each year totals 231.8 million dollars. When compared to the previous year’s total of $102.5 million, this number has more than doubled. Despite this, it constitutes a negligible portion of Amazon’s total advertising revenue. In 2020, the advertising business brought in $13 billion for the e-commerce behemoth.

Subscriptions make up the second most important source of revenue for Twitch. Due to the fact that a premium Twitch subscription is included with an Amazon Prime membership, it is difficult to provide an accurate assessment of this situation. However, a study conducted by SuperData, which is owned by Nielsen, estimated that total yearly Twitch income was $1.54 billion.

There are 1800 people working at Twitch. The average annual compensation at Twitch is $124,380 for all employees there.

What about the people that make content for Twitch? They have two primary revenue streams on the platform: the first is through their affiliate and partner programs, and the second is through advertisements.

In addition to permitting “cheers,” which is effectively a tipping system, the affiliate program grants eligible accounts the ability to collect a portion of the revenue generated by subscriptions in the form of a revenue share.

Affiliates need to have at least 50 followers and 500 total streaming minutes spread out over at least 7 distinct days in order to be eligible to join the affiliate program. The criteria for joining the affiliate program related to the number of follows and the frequency of the content.

Twitch partnerships are reserved for a select set of content providers; currently, there are only about 27,000 accounts that have achieved this status.

Naturally, the amount of money earned by each streamer is very different. However, according to estimations provided by Business of Apps, experienced broadcasters can make anywhere from $3,000 to $5,000 per month through the affiliate program by streaming for a total of 40 hours each week.

When it comes to income from advertisements, a typical content producer brings in about $250 per month for every 100 followers they have.

In October of 2021, Twitch had a data breach that exposed sensitive information, including that pertaining to creators’ earnings.

Assuming the numbers to be accurate, the highest-earning streamers on Twitch have generated $9.6 million in revenue over the past two years (from August 2019 to October 2021). Earnings of more than $50 million were registered by the ten most successful accounts on the platform.

Sources: BBC, The Guardian, CompareCamp, Business Insider, The Loadout, Twitch, Comparably, Business of Apps, Fortune

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Conclusion- Unbelievable Twitch Stats

You made it! My compilation of data and figures pertaining to the user base of Twitch has come to an end.

It is my hope that you found some of these facts to be interesting. Twitch does not make a significant amount of its users’ data public. However, I have done all in my power to compile a sample of some of the most impressive statistics currently available.

Now it’s your turn; tell me what you think:

Any questions? Or is there anything else that you’d want to see included in this roundup of Twitch statistics?

Simply leave a comment below with your question or suggestion, whatever it may be.

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