Shopify Pricing starts at $29 per month when billed yearly for the Basic plan and reaches $299 per month for the Advanced plan. For larger businesses, Shopify Plus starts at $2,300 per month on eligible terms. Every plan includes an online store, hosting, SSL, unlimited products, checkout, multichannel selling, and built-in AI tools.
Shopify currently provides a 3-day free trial, followed by a promotional price of $1 per month for 3 months. This introductory deal is separate from Shopify’s regular subscription pricing.
The best Shopify plan for you depends on your store’s size, sales volume, staffing needs, payment processing expenses, and requirements for advanced reporting or international commerce.
Shopify Pricing at a Glance
Shopify Plan | Monthly Price | Annual Billing | Best For |
Basic | $39/mo | $29/mo | Solo entrepreneurs and new stores |
Grow | $105/mo | $79/mo | Small teams and growing stores |
Advanced | $399/mo | $299/mo | High-volume and global businesses |
Shopify Plus | From $2,300/mo | Custom terms | Complex and enterprise businesses |
The annual Shopify prices represent the lower monthly equivalent when you pay for a full year upfront. Monthly billing is higher at $39 for Basic, $105 for Grow, and $399 for Advanced. Shopify Plus begins at $2,300 per month.
Latest Shopify Pricing 2026
For most merchants, Shopify currently provides three primary plans: Basic, Grow, and Advanced. Each one includes the essential tools required to build an online store, sell products, handle inventory, process payments, promote products, and sell across multiple channels.
Moving to a higher tier brings additional staff accounts, lower card rates, improved reporting, stronger shipping capabilities, and more customization.
Shopify Plus is positioned above these plans for businesses with more complicated commerce needs and starts at $2,300 per month.
1. Shopify Basic Pricing
Price: $29/month when billed yearly or $39/month when billed monthly
Basic is Shopify’s starting paid subscription. It is positioned for solo entrepreneurs who want to launch an online store and begin selling.
Basic Features
Online store: Create a complete Shopify storefront using themes and templates, with unlimited products, checkout, and hosting.
Selling channels: Sell through your website, social platforms, marketplaces, and supported AI shopping channels.
Payments: Shopify Payments comes included, with online standard card rates starting at 2.9% + 30¢ USD.
Marketing: Access customer segmentation, email campaigns, SMS campaigns, abandoned checkout recovery, discount codes, gift cards, and marketing automations.
Inventory and shipping: Handle inventory across up to 10 locations and get shipping discounts of up to 87%.
AI tools: Shopify’s website builder and Sidekick AI assistant are available, with millions of tokens included.
Support and security: Receive 24/7 live chat support, unlimited hosting, custom domains, free SSL, and built-in fraud analysis when Shopify Payments is used.
Basic does not provide additional staff accounts. When an external payment provider is used, the third-party transaction fee is 2%.
2. Shopify Grow Pricing
Price: $79/month when billed yearly or $105/month when billed monthly
Grow targets small teams and stores that have progressed beyond the early stage. It contains everything in Basic and adds staff access, reduced payment rates, enhanced reporting, and additional operational capabilities.
Grow Features
Everything in Basic: Retain the complete online store, unlimited products, checkout, hosting, marketing, inventory, and selling-channel tools.
Staff access: Add up to 5 staff accounts for employees or other people managing the store.
Lower card rates: Shopify Payments online standard card rates begin at 2.7% + 30¢.
Reports: Access more advanced reporting, including 200+ real-time reports and custom analytics.
Shipping: Continue receiving shipping discounts of up to 87%, with third-party calculated shipping rates available as an add-on.
Developer access: Gain full data access for developing custom apps through Shopify APIs.
Transaction fees: The third-party transaction fee falls to 1% when an external payment provider is used.
Shopify’s plan guidance positions Grow for businesses with consistent sales that require additional staff accounts and more advanced reporting.
3. Shopify Advanced Pricing
Price: $299/month when billed yearly or $399/month when billed monthly
Advanced is intended for high-volume stores and businesses with more demanding international commerce needs. It combines lower payment rates with advanced reporting, additional staff accounts, and stronger global selling capabilities.
Advanced Features
Everything in Grow: Advanced retains the core ecommerce, marketing, inventory, checkout, AI, and selling-channel capabilities found in Grow.
Staff accounts: Support up to 15 staff accounts for store management.
Lower payment rates: Online standard Shopify Payments rates begin at 2.5% + 30¢.
Advanced reporting: Access more powerful reporting and custom analytics for deeper business analysis.
Shipping: Use live third-party calculated shipping rates and receive shipping discounts of up to 87%.
Global selling: Work with local currencies, localized selling, local payment methods, local domains, and duties and taxes.
Customization and APIs: Receive up to 2x API rate limits on selected APIs and full data access for custom apps.
Advanced applies a 0.6% third-party transaction fee when an external payment provider is used.
4. Shopify Plus Pricing
Price: From $2,300/month
Shopify Plus is designed for complex businesses that need a higher level of commerce functionality. Shopify’s current pricing page lists the plan from $2,300 per month, although the final price and contract terms can vary according to the business and subscription term.
Shopify Plus Features
Unlimited staff: Provide unlimited staff accounts for large commerce teams.
Custom checkout: Build a highly customizable checkout for complex commerce requirements.
B2B: Create unlimited B2B catalogs and support larger wholesale operations.
Global operations: Manage up to 200 inventory locations and more advanced international selling requirements.
API capacity: Get up to 10x the API rate limits available on standard plans and support up to 25 headless storefronts.
Expansion stores: Receive up to 9 free expansion stores for additional markets or brands.
Enterprise controls: Use bot protection, custom functions, custom user groups, Plus Certified apps, and early access to new features.
Support: Receive priority support and higher-level commerce services for complex organizations.
Shopify Plus lowers the listed third-party transaction fee to 0.2% when an external payment provider is used. Its online standard card rate starts at 2.25% + 30¢ with Shopify Payments.
Shopify Payment Processing Fees
The Shopify subscription is only one component of the overall cost. Payment processing fees can also have a significant impact.
With Shopify Payments, the current online standard card rates start at:
Plan | Online Standard Card Rate |
Basic | 2.9% + 30¢ |
Grow | 2.7% + 30¢ |
Advanced | 2.5% + 30¢ |
Shopify Plus | 2.25% + 30¢ |
These are the current US rates displayed on Shopify’s pricing page. Actual rates may vary depending on country, payment method, card type, and other factors.
When an external payment provider is used, Shopify also applies third-party transaction fees. The listed rates are 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.2% on Plus.
For this reason, payment processing should be included when calculating your Shopify costs. A higher-priced plan can potentially offset some of its subscription cost through lower transaction rates as sales increase.
Shopify AI Features
Shopify has incorporated AI capabilities into its current plans. These include Sidekick, Shopify’s commerce-focused AI assistant, along with an AI website builder and millions of tokens.
Merchants can use these tools to create store content, improve their storefront, and complete commerce-related tasks directly inside Shopify.
Shopify also supports selling through AI chats through its commerce platform, giving merchants another channel for making products available where customers search and interact with AI tools.
Shopify Marketing Features
Shopify’s primary plans come with a broad set of built-in marketing capabilities.
Merchants can create customer segments, email campaigns, pay-per-send SMS campaigns, discount codes, gift cards, marketing automations, and abandoned checkout recovery. Customer lead capture and customer chat are also supported.
As a result, a new store can handle many basic marketing tasks without buying separate software for each function.
Shopify Discounts and Current Trial Offer
Shopify currently promotes a 3-day free trial, followed by $1 per month for the first 3 months. This is a promotional deal and is separate from the standard subscription pricing.
Once the promotional period ends, the regular plan price applies.
Shopify also states that its plans do not carry setup fees.
Shopify Annual vs Monthly Pricing
Annual subscriptions reduce the effective monthly Shopify price.
Plan | Monthly Billing | Yearly Billing | Annual Savings |
Basic | $39/mo | $29/mo | $120/year |
Grow | $105/mo | $79/mo | $312/year |
Advanced | $399/mo | $299/mo | $1,200/year |
With annual billing, Shopify charges the entire year upfront. Shopify’s Help Center confirms that annual billing provides a lower effective monthly price, whereas monthly subscriptions are billed on a recurring monthly schedule.
Choose Your Plan
User Type / Need | Recommended Plan | Why |
New online store | Basic | Provides core ecommerce tools at the lowest paid-plan price |
Solo entrepreneur | Basic | A suitable starting point with unlimited products and essential selling tools |
Small team | Grow | Provides up to 5 staff accounts and reduced payment rates |
Growing store | Grow | Offers stronger reporting and additional operational capabilities |
High-volume store | Advanced | Provides lower payment rates, 15 staff accounts, and advanced reporting |
Global ecommerce business | Advanced | Includes stronger international commerce and shipping capabilities |
Complex enterprise business | Shopify Plus | Provides custom checkout, unlimited staff, B2B, higher API limits, and enterprise features |
Shopify Pros and Cons
Pros
- Complete ecommerce platform: Shopify brings storefront creation, checkout, payments, inventory, marketing, shipping, and analytics together in one platform.
- Unlimited products: The main plans allow merchants to sell unlimited products without a product-count limit.
- Strong multichannel selling: Stores can sell through websites, social platforms, marketplaces, in-person commerce, and supported AI channels.
- Built-in AI tools: Sidekick and Shopify's AI website tools are available across the main plans.
- Scalable plans: Merchants can begin with Basic and move to Grow, Advanced, or Plus as their requirements become more complex.
- No separate hosting required: Hosting, SSL, bandwidth, and core commerce infrastructure are included in the subscription.
Cons
- Transaction costs can add up: Card processing and third-party transaction charges can increase total costs, particularly when external payment providers are used.
- Advanced features cost more: Higher staff limits, advanced reporting, lower payment rates, and enterprise customization require more expensive plans.
Is Shopify Worth the Price?
Shopify is worth the price for businesses seeking a dedicated ecommerce platform that combines storefronts, checkout, payments, inventory, marketing, shipping, and multichannel selling in one place.
At $29/month when billed yearly, Basic is a practical starting point for a new store. It provides the essential tools required to launch and sell products without immediately paying for advanced business functionality.
Grow becomes more useful when employees need access to the store or when sales volume makes lower payment rates more valuable. Advanced is intended for high-volume businesses that require better reporting, lower card rates, more staff accounts, and stronger shipping and international selling features. Shopify recommends Basic for new businesses, Grow for growing businesses, and Advanced for high-volume businesses.
Shopify Plus belongs in a separate category. Starting at $2,300 per month, it is mainly designed for larger companies requiring complex checkout customization, increased API capacity, multiple stores, B2B catalogs, enterprise controls, and dedicated support.
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Shopify Pricing FAQs
Shopify Basic costs $29/month when billed yearly or $39/month monthly. Grow costs $79/month annually or $105/month monthly, while Advanced costs $299/month annually or $399/month monthly. Shopify Plus starts at $2,300/month.
Shopify currently provides a 3-day free trial, followed by a promotional rate of $1/month for 3 months. Once the promotion ends, the standard subscription price applies.
Basic is the cheapest standard paid Shopify plan. It costs $29/month with yearly billing or $39/month with monthly billing.
Shopify Basic works well for new stores and solo entrepreneurs. It includes unlimited products, an online storefront, checkout, hosting, marketing tools, inventory management, AI functionality, and multichannel selling.
The key differences involve staff access, payment rates, reporting, and third-party transaction fees. Basic costs $29/month annually and does not include additional staff accounts, while Grow costs $79/month annually and supports up to 5 staff accounts. Grow also provides a lower online standard card rate and lower third-party transaction fee.
Grow costs $79/month with annual billing, while Advanced costs $299/month annually. Advanced adds up to 15 staff accounts, lower payment rates, live third-party calculated shipping rates, stronger international commerce tools, and higher API limits on selected APIs.
Yes. Shopify applies payment processing fees, and third-party transaction fees may also apply when an external payment provider is used. The current third-party rates are 2% for Basic, 1% for Grow, 0.6% for Advanced, and 0.2% for Shopify Plus.
Yes. Shopify provides secure web hosting, unlimited bandwidth, and a free SSL certificate with its plans. Separate web hosting is not required for a Shopify store.
Basic POS functionality comes with Shopify plans. POS Pro costs an additional $89/month per location on standard plans. Shopify Plus includes 20 POS Pro locations, with up to 200 available when Shopify Payments is used.
Final Thoughts on Shopify Pricing 2026
Shopify pricing in 2026 begins at $29/month for Basic with annual billing, followed by Grow at $79/month and Advanced at $299/month. Shopify Plus starts at $2,300/month for larger and more complex organizations.
For most new merchants, Basic is the natural starting point. Grow becomes more valuable when staff access and stronger reporting are required, while Advanced is better suited to high-volume stores where lower payment rates and advanced capabilities can justify the higher subscription.
Remember that the Shopify subscription is only one part of your ecommerce budget. Payment processing, third-party transaction fees, apps, domains, themes, and optional services such as POS Pro can increase the total cost. Shopify’s pricing guidance recommends considering your sales volume and payment processing requirements before moving to a higher plan.
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