This is amazing interview of Hendrik Lennarz I did at SMXL Milan 2018. In this Interview he talks Growth Hacking and how he build his brand around growth hacking. He is founder of GrowthEurope.com
Being a Growth Hacker requires essentially not being an expert in only one discipline. You have to focus on each step of the customer journey killing weak- and strengthening sweat spots influencing your Growth KPIs. That´s why you and your team have to learn instantly.
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