ASOS Revenue And Usage Statistics 2024: An Effective Complete Guide

ASOS is undoubtedly one of the most successful and recognizable fashion retailers today. Its continued success year after year has been driven by consistently strong revenue performance and increasing user base.

In this blog post, they’ll be taking a closer look at ASOS’s stately figures for both revenues and usage, including insights about their primary customers so you can better understand who is helping to drive the company forward.

Overview: ASOS Revenue And Usage Statistics 

ASOS- AsSeenOnScreen
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ASOS is one of the world’s largest online fashion and beauty retailers. Established in 2000, it has grown to become a global leader in style and innovation.

ASOS stocks over 850 top-name brands from across the globe, offering more than 80,000 products for both men and women including clothing, footwear, accessories, beauty products and more.

Its products are designed to appeal to everyone, no matter their age or style preference. ASOS also offers a wide range of services, such as free returns and next-day delivery for UK customers.

ASOS has its own in-house brands which offer high quality fashion at affordable prices. These include ASOS Designers at Debenhams, ASOS Curve and ASOS Petite.

In addition, the company is involved in a number of charity initiatives and has committed itself to becoming a more sustainable business.

ASOS remains at the forefront of fashion, consistently offering up-to-date trends and styles as well as classic pieces.

With its focus on delivering affordable fashion and its dedication to customer satisfaction, ASOS is truly a leader in the fashion industry.

As well as clothing and accessories, ASOS also offers customers the chance to discover new brands through its Marketplace section.

Here shoppers can find items from independent designers and vintage stores from around the world. With over 1,500 shops on the Marketplace, customers have plenty to choose from.

ASOS is committed to providing a great shopping experience and has been recognized as one of the best online fashion retailers in the world.

From its stylish products to free delivery and top-notch customer service, ASOS remains an industry leader. With stores in countries around the world, there is something for everyone at ASOS.

Key Statistics:

Key Stats
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ASOS is a global online fashion and beauty retailer. Founded in 2000, it has grown to become one of the world’s largest online retailers, with sales of over £3.3 billion in 2018.

The company distributes its products to almost 200 countries worldwide, including Australia, China, Europe, North America and South Africa.

ASOS has a number of key statistics which show the success of the company. It has over 18 million active customers, and more than 80,000 products available across its range.

On average, customers visit ASOS 23 times per year and spend an average of £63 in one order. In 2018, ASOS saw a 25% increase in its international sales, with a growth rate of 19% year-on-year.

As well as being successful online, ASOS also has an impressive brick and mortar presence. It currently operates over 200 stores around the world, including in Australia, France, Germany, Italy and Spain.

The company also has an active presence on social media, with more than 4 million followers on Instagram.

Overall, ASOS’s key statistics demonstrate the success and growth of the company.

Its online presence has enabled it to become a global fashion powerhouse, while its brick and mortar stores have given it an edge in certain markets.

With its strong customer base and growing international sales, ASOS is well placed to continue its success in the years ahead.

ASOS Revenue:

ASOS Revenue
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ASOS is an international online fashion retailer based in the United Kingdom. It has experienced rapid growth since its launch in 2000, becoming one of the largest online retailers in the world.

ASOS reported total revenue of £2.91 billion for 2020, a 5% increase year-on-year, and is projected to reach £3.5 billion by the end of 2022.

It has a global presence, with customers in over 190 countries and territories around the world. 

The company stocks over 85,000 products from 850 brands and is constantly expanding its product range to meet customer demand.

By providing on-trend fashion at competitive prices, ASOS has become one of the go-to destinations for young people looking for style inspiration.

The company is investing heavily in its digital capabilities to drive growth and ensure customers receive the best possible service. As such, ASOS is expected to continue its impressive revenue growth into 2022 and beyond.

As well as continuing to capitalize on its current market position, ASOS is also looking to the future.

The company has announced plans to launch a number of initiatives, including personalized styling services and new technology-driven features that will drive customer engagement and loyalty.

ASOS is also investing in sustainability, launching an initiative to reduce its carbon footprint and increase the use of recycled materials in its products.

These investments are sure to pay off for ASOS in the long-term, with the company expected to reach £3.5 billion in revenue by 2022.


ASOS Revenue And Usage Statistics- Profit
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ASOS has set an ambitious goal of doubling its profits in 2022. To achieve this, the company is investing in innovative technology, brand-building strategies and customer experience initiatives.

ASOS is also expanding its product range to include more sustainable options as well making improvements to its supply chain and logistics processes.

This will help ASOS to increase efficiency, reduce costs and boost profit margins. Additionally, the company is looking to tap into new markets and diversify its customer base.

Finally, ASOS is exploring new revenue streams such as e-commerce partnerships and subscription services.

Users: ASOS Revenue And Usage Statistics 

Users of ASOS
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ASOS users in 2022 are expected to become increasingly diverse, with more people from various ethnic backgrounds and lifestyles engaging with our platform.

We anticipate that customers from countries such as India, China, and the United States will account for a larger portion of our user base by then.

We also expect that Gen Z consumers will continue to be an important demographic for ASOS in 2022, as they are already a major contributor to our success. 

We will continue to focus on making sure that our products and services meet their needs and expectations so that we can retain their loyalty.

In addition, as technology continues to evolve, we anticipate integrating more features into the platform to keep up with changing user preferences and demands.

Finally, we are committed to providing a safe and secure environment for our users so they can continue to trust us with their personal information.

We strive to make sure that every ASOS user in 2022 will have an enjoyable and satisfactory experience on our platform.  


Orders of ASOS in year 2022
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ASOS orders are an easy and convenient way to purchase clothing, shoes, accessories, and beauty products online. ASOS offers a wide range of products from some of the biggest brands in the world.

And with the help of their 24/7 customer service team, you can always get help if you have any issues or questions when placing your order.

When placing an ASOS order, the process is simple. First select what you would like to purchase and add it to your cart. Next, review your order and proceed to the checkout where you will enter all of your payment information securely.

Once your payment has been accepted you will receive an email confirmation with a tracking number so that you can track your order until it arrives at your door.

Additionally, ASOS offers free standard delivery on all orders over £25, meaning you don’t have to worry about any additional costs when it comes to shipping.

If you need an item in a hurry they also offer express delivery options at an additional cost so that you can receive your items within 1-2 business days.

ASOS also offers free returns within 28 days of receiving your order, so if you’re not happy with the product once it arrives you can easily return it for a full refund or exchange.

With their easy-to-use online returns service, returning an item is easy and hassle-free.

Average Basket Value:

Average Basket Value
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ASOS strives to provide customers with the most up-to-date, trendsetting fashion products at competitive prices. By prioritizing customer satisfaction, ASOS has been able to create loyal customers and increase returns year over year.

One key factor that drives this success is their Average Basket Value (ABV), which measures the average amount spent per visit.

ASOS’s Average Basket Value has grown significantly in recent years due to a variety of factors, including the introduction of new products and an increase in loyalty programs.

ASOS also takes into account customer preferences when creating promotions, as well as providing targeted discounts and offers that are tailored to individual customers.

Finally, ASOS has worked hard to make the shopping experience as seamless and enjoyable as possible, creating a website that is easy to navigate and provides helpful customer service.

FAQs: ASOS Revenue And Usage Statistics 

😎Q: What is the total revenue of ASOS?

A: As of 2019, ASOS has reported a total revenue of £3.53 billion (approx. $4.54 billion). This marks an increase of 17% from the previous year and continues to grow steadily year on year.

🎁Q: How many active customers does ASOS have?

A: As of 2019, ASOS has reported over 20 million active customers in the UK, USA and Europe. This number is increasing steadily as more people are discovering the brand and its wide range of products available.

✨Q: What countries does ASOS ship to?

A: Currently, ASOS ships to over 200 countries. This includes the UK, USA and Europe as well as many other international locations. Customers can quickly check whether their country is eligible for delivery via the website or mobile app.

💥Q: Where does most of ASOS' revenue come from?

A: In 2019, 44% of ASOS' total revenue came from the UK, with a further 37% coming from Europe, and 17% from the USA. This shows that ASOS is able to successfully target customers in multiple countries with its wide range of products and services.

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Conclusion: ASOS Revenue And Usage Statistics 

The fact that ASOS has been able to grow so much in such a short time is a testament to its agility, innovation, and understanding of its target market.

The company’s focus on providing affordable fashion for millennials has made it one of the most popular online retailers in the world.

It will be interesting to see how ASOS continues to grow in the coming years and whether it can maintain its position as a top player in the e-commerce space.

About aishwar

I am the Founder of GizmoBase and also cofounder at, a digital marketing agency that specializes in content and data-driven SEO. With over 7 years of experience in digital marketing and affiliate marketing, I have developed a deep understanding of various domains, including ecommerce, startups, social media marketing, make money online, affiliate marketing, and human capital management. I am passionate about sharing my knowledge and expertise in these areas to help businesses thrive.

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