LinkedIn Usage And Revenue Statistics 2024: Better Growth Aspects

LinkedIn is an invaluable tool for networking, keeping up with industry news, and maintaining contact with colleagues. It has become an essential ingredient in the recipe for success when it comes to navigating the business world.

Despite its widespread usage, there are still many who remain unfamiliar as to how popular LinkedIn really is and what kind of financial impact it’s had on both users and companies alike.

To help answer these questions, today we’re taking a closer look at some eye-opening LinkedIn statistics that will give you insight into just how powerful this platform can be.

Overview: LinkedIn Usage And Revenue Statistics:

Overview: LinkedIn Usage And Revenue Statistics
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LinkedIn is the premier professional networking platform that connects professionals from around the world. It provides users with an effective way to stay up-to-date on relevant business news, identify and connect with potential employers or employees, as well as search for jobs.

With over 660 million members worldwide, LinkedIn offers a wide variety of features, including job postings, personalized job recommendations, company pages, and powerful search tools.

LinkedIn also offers a range of other services that can help users manage their professional network. These include private messaging, industry-specific groups, and event postings.

Additionally, the platform allows users to view profiles of colleagues or potential employers. This helps them gain insight into the professional background of their contacts and make informed decisions about their career paths.

With its extensive range of features, LinkedIn is an invaluable resource for professionals seeking to maximize their career potential.

Moreover, LinkedIn offers users the opportunity to showcase their accomplishments through a professional profile. Through this feature, users can highlight skills and experiences, as well as share articles or publications they’ve written.

This helps to demonstrate their expertise and build a professional reputation in the industry. Additionally, users have the option to join relevant groups and participate in discussions on professional topics.

Through these activities, they can make valuable connections with like-minded people and grow their network.

Ultimately, LinkedIn is an essential resource for professionals who are looking to stay on top of industry trends, search for jobs, and network with other professionals.

With its comprehensive suite of features and services, LinkedIn provides users with the tools they need to succeed in their chosen field.

LinkedIn Key Statistics 2024: 

Linkedin statistics 2022
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According to LinkedIn Key Statistics 2022, there are currently 722 million users on the platform. This number is expected to continue growing, as more people join the network every day.

The average user spends 17 minutes a month browsing through their feed and searching for new opportunities.

LinkedIn is an incredibly powerful tool for networking, job searches, and business development. It has an incredibly active user base – over half of all users are accessing the platform every month.

Additionally, 63% of LinkedIn users view company pages on a monthly basis, and 79% of marketers use LinkedIn to distribute content.

LinkedIn is also becoming increasingly popular for recruiting purposes. According to LinkedIn Key Statistics 2022, 43% of recruiters are using LinkedIn to fill their openings.

Furthermore, 94% of recruiters have made a successful hire through the platform.

Altogether, these statistics demonstrate that LinkedIn is an invaluable tool for both businesses and individuals looking to connect with other professionals or find new opportunities.

It’s no surprise that more and more people are joining the platform every day, as they realize its potential. With these numbers continuing to grow, it’s clear that LinkedIn is set to remain one of the most important professional networks in the world.

LinkedIn Revenue:

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As of July 2020, LinkedIn announced that it expects its revenue to reach $8 billion by 2022. This projection was made despite the challenges caused by the coronavirus pandemic, which has thrust many businesses into a state of uncertainty.

With its focus on providing professionals with networking opportunities and job postings, as well as its suite of data-driven recruiting and marketing tools, LinkedIn is well-positioned to continue its growth even during this difficult time.

One of the reasons why LinkedIn is expected to reach such high revenue by 2022 is because of its focus on creating meaningful user experiences.

This includes introducing new features such as Conversation Starters and virtual events, which allow users to connect with each other more easily and in a more meaningful way.

LinkedIn has also invested heavily in artificial intelligence, which can help to automate certain processes, such as searching for relevant job postings and sending personalized messages to potential employers.

LinkedIn Users:

  1. Users by Age:

Linkedin users by age and gender
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According to recent statistics, the majority of LinkedIn users are between the ages of 18 and 29. This age group comprises 37% of the platform’s user base.

Furthermore, users aged 30-49 make up 38%, while those aged 50-64 account for 17%. Users aged 65+ comprise a much smaller portion at 8%.

It is interesting to note that the demographic of LinkedIn users includes a wide variety of age groups, from college students to senior citizens.

This range speaks to the fact that the platform can offer something for everyone. From those looking for job opportunities and career advice, to those seeking out new business contacts or simply learning about different topics and industries, all age groups are welcome.

  1. Users by Gender:

Linkedin users by gender
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According to a recent report, approximately 57% of LinkedIn users are male, while 43% are female. This data is based on the 2020 Global Talent Trends Report from LinkedIn which surveyed over 10,000 talent professionals in 19 countries worldwide.

The report also found that female LinkedIn users tend to be more active than their male counterparts when it comes to engaging with content and connecting with other professionals.

Women are more likely to comment, reply, and share posts than their male counterparts, accounting for 60% of interactions on the platform.

Furthermore, women have a higher rate of engagement in groups on LinkedIn compared to men. Women make up 59% of group members, while only 50% of group leadership roles are held by women.

LinkedIn Organisations:

Linkedin Organization
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LinkedIn organizations are an invaluable tool for companies and professionals to connect with like-minded people, promote their brand, and gain access to valuable resources.

With a LinkedIn organization, you can create custom branding that reflects your company’s values, network with other members of the organization, share content and resources, and much more. 

Plus, you can use the organization’s tools to keep track of members and their progress, manage tasks, and measure success. With all these features, LinkedIn organizations can be incredibly beneficial to any business or professional looking to get ahead.

From job postings to industry insights to valuable resources – a LinkedIn organization provides everything you need to prosper in the digital age.

LinkedIn VS Social Apps:

Linkedin VS Other social media apps
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When it comes to professional networking, LinkedIn takes the cake. LinkedIn is a powerhouse platform dedicated to connecting professionals from all over the world.

The website offers users several features such as job postings, skill endorsements, and more that make it invaluable for anyone looking for career advancement opportunities.

On the other hand, social apps are designed with the intention of connecting people, with a focus on casual relationships rather than professional ones.

These apps include popular social media sites such as Facebook and Twitter, which are most commonly used for staying in touch with friends and family.

They also offer users the ability to share photos, videos, and other forms of entertainment.

Although each platform has its own unique purpose, they all share one thing in common: they are tools for people to stay connected.

Whether you’re looking to meet new people, land a job, or just catch up with old friends, the right platform can make all the difference.

When it comes to professional networking and staying connected with those who matter most, LinkedIn is a no-brainer. With its dedication to connecting professionals, users are sure to find the network beneficial for their individual career goals.

Social apps, on the other hand, offer more casual relationships and entertainment options – perfect for when you just want to catch up with friends or relax after a long day.

FAQs: LinkedIn Usage And Revenue Statistics 2024:

😎Q: What is LinkedIn's total number of users?

A: As of July 2020, LinkedIn had 690 million registered members. The platform currently boasts over 660 million users in more than 200 countries and territories worldwide. Of these, over 39 million are senior-level influencers, and 8 million are business decision makers. This indicates that LinkedIn is a powerful and influential platform for business professionals.

💁‍♀️Q: How much revenue does LinkedIn generate?

A: In 2019, LinkedIn generated $7.5 billion in total revenue, representing an increase of 24% year over year. The majority of this comes from Talent Solutions, which accounted for 63% or $4.7 billion of the total revenue. The remaining 37% came from Marketing Solutions, Premium Subscriptions, and Learning & Development products. This shows that LinkedIn is a successful business, as well as an effective networking platform.

👏Q: What are the key usage statistics for LinkedIn?

A: According to recent statistics, over 63 million people are active on LinkedIn each month. Additionally, an average of 2 new members join every second and 50% of all users access the platform daily. On average, users spend 17 minutes each month engaging in activities like viewing profiles, connecting with other professionals, and participating in groups. This shows that LinkedIn is a highly engaged platform for professionals to network, learn, and find job opportunities.

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Conclusion: LinkedIn Usage And Revenue Statistics 2024:

In short, LinkedIn is continuing to grow at a rapid pace, with usage statistics and revenue increases that show no signs of slowing down.

For businesses looking for new ways to reach out to potential customers and clients, LinkedIn should definitely be part of the mix. And with over 500 million members worldwide, there’s no shortage of people to connect with.

About aishwar

I am the Founder of GizmoBase and also cofounder at, a digital marketing agency that specializes in content and data-driven SEO. With over 7 years of experience in digital marketing and affiliate marketing, I have developed a deep understanding of various domains, including ecommerce, startups, social media marketing, make money online, affiliate marketing, and human capital management. I am passionate about sharing my knowledge and expertise in these areas to help businesses thrive.

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