On the latest episode of Inside a Hustler’s Brain Podcast 🎙️, I had the absolute pleasure of sitting down with Liam Quirk founder of Quirky Digital — one of the sharpest SEO minds I’ve come across in a long time.
Our conversation was packed with gold, so I wanted to share the biggest takeaways with you here. 👇
🤖 The Rise of Generative Engine Optimization (GEO)
Liam told me something that stuck with me — he calls AI the “great equalizer.” ⚖️ Sloppy SEO just doesn’t fly anymore. The newest frontier? Generative Engine Optimization (GEO) — ranking inside LLMs like ChatGPT, Gemini & Perplexity. 🔍
But here’s his warning: don’t chase GEO before mastering the fundamentals. Your site still needs to be crawlable, indexable, broken-link-free, and backed by strong authority signals, such as reviews. ✅
What really clicked for me was his point on trust — the brands that people recognize are the ones LLMs cite. 💎 Content has to become conversational because users treat LLMs more like a “therapist” 🛋️ than a search bar. By focusing on entity optimization and truly understanding your ICP, you’ll get referenced where decisions actually happen. 🎯
🎧 Watch the full episode here 👉
🔗 The “Forgotten” SEO Tactics Still Winning in 2026
Liam reminded me that internal linking is still one of the most underrated weapons in SEO 🛠️. His “merry-go-round” approach — clustering transactional, commercial & informational pages — kills orphan pages for good. 🎠
He also stressed the comeback of Digital PR (Forbes, HuffPost 📰) and B2B directories like Clutch & DesignRush — LLMs treat these as gospel. And instead of obsessing over keyword rankings, Liam urges brands to track share of voice across Google, ChatGPT & Perplexity. That’s where the real ROI lives. 📊🔥
Honestly, this conversation reshaped how I think about SEO going into 2026. If you’re a founder, marketer, or agency owner, you cannot afford to miss this one.
Drop a comment and let me know your biggest takeaway! 💬👇
