Walmart is taking a big step into the future of shopping by teaming up with OpenAI to integrate ChatGPT into its retail experience. This new partnership will allow Walmart and Sam’s Club customers to shop directly within ChatGPT using the chatbot’s Instant Checkout feature. This collaboration marks another effort by Walmart to expand its use of artificial intelligence in its operations and enhance the customer shopping experience.
Walmart and OpenAI: Key Features of the Partnership
The collaboration between Walmart and OpenAI is designed to simplify shopping through AI-powered tools. Here’s how it will benefit customers:
- Instant Checkout: Customers can now shop directly within ChatGPT, streamlining their shopping experience.
- Sparky: Walmart’s AI-powered tool on its app provides personalized product suggestions and can summarize product reviews to assist customers.
This partnership also strengthens Walmart’s position in the AI race, as it competes with Amazon, which has already rolled out its own generative AI-powered shopping assistant, Rufus.
Growing Investment in AI
Walmart has been heavily investing in artificial intelligence to improve its customer service and business operations. The company’s use of generative AI has been expanding, aiming to close the gap with online giants like Amazon. Walmart’s AI-driven features like Sparky help customers find products and make informed decisions.
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Impact on Walmart’s Traffic
Walmart’s AI-powered efforts are paying off. Data from SimilarWeb showed that in September, 15% of Walmart’s total referral traffic came from ChatGPT, up from 9.5% in August. While this is still a small portion of Walmart’s total traffic, it shows how AI and platforms like ChatGPT are becoming an essential part of Walmart’s digital strategy.
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