Vodafone Idea (Vi) launches Vi Protect, an innovative AI-driven initiative to combat spam, scams, and cyber threats. Showcased at the India Mobile Congress (IMC) 2025, Vi Protect strengthens safety for consumers, enterprise clients, and the company’s network. By integrating advanced AI technology, Vi Protect ensures robust protection against fraudulent calls, malicious messages, and sophisticated cyberattacks, fostering trust and security for millions of users.
Vi Protect: Enhanced Consumer and Network Security
Vi Protect introduces two flagship features: an AI-based Voice Spam Detection system for consumers and an upgraded Cyber Defense and Incident Response System for network and enterprise security. The Voice Spam Detection system identifies and flags spam calls in real-time using AI models, web crawlers, and user feedback. When a suspicious call is detected, a “Suspected Spam” notification appears on the user’s phone, empowering them to make informed decisions. Unlike third-party apps, this feature operates natively within Vi’s network, ensuring higher accuracy and privacy.
Vi Protect consolidates several consumer protection tools, including:
- Spam Filtering for SMS: Detects and flags fraudulent text messages.
- International Calling Display: Helps users identify international calls.
- AI-Powered Threat Analysis: Integrates with Vi’s DNS, SMS, and Voice Gateways to learn from threat patterns.
Vi reports blocking over 600 million spam and scam communications to date. A forthcoming real-time URL Protection feature will scan and block suspicious links to prevent phishing and malware.
For network and enterprise security, Vi Protect’s Cyber Defense system uses agentic and generative AI to detect and neutralize threats in under an hour, boasting 70% higher accuracy than previous methods. The system follows a five-step process:
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- Anomaly Detection: Identifies unusual activity proactively.
- Contextualization and Categorization: Classifies incidents with contextual intelligence.
- Interface Engine Agent: Processes high-volume data for rapid decisions.
- Suggestive Intelligence: Prioritizes response actions based on risk.
- Human Validation: Refines AI models through expert review.
Vi plans to extend these capabilities to enterprise clients, offering predictive insights by analyzing global cyber events. Vi Protect positions Vi as a leader in cyber resilience, ensuring a safer digital experience for all.
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