Helium 10 pricing begins at $0 with its free plan, while the paid subscriptions start at $129 per month or $99 per month when you choose annual billing. The platform provides Amazon, Walmart, and TikTok Shop sellers with tools for product research, keyword analysis, listing creation, advertising, and business management.
There are several Helium 10 subscription choices for beginners, established sellers, and larger e-commerce businesses. Choosing annual billing can lower the subscription cost, while promotional coupon codes may provide additional savings.
This guide explains Helium 10 pricing in 2026, compares all available plans, outlines what each package includes, and covers current discounts. We will also examine the platform’s pros and cons so you can determine whether it fits your seller toolkit.
Helium 10 Pricing Plans in 2026
Helium 10 provides one free plan and three primary paid options: Platinum, Diamond, and Enterprise.
The current subscription pricing can be compared below:
Helium 10 Plan | Monthly Billing | Annual Billing (Monthly Equivalent) |
Free | $0 | $0 |
Platinum | $129/month | $99/month |
Diamond | $359/month | $279/month |
Enterprise | Custom | From $1,499/month |
Annual subscriptions are paid upfront for the entire year. The annual figures shown above represent the monthly equivalent rather than a monthly charge. Applicable taxes may increase the final checkout amount.
Compared with paying the regular monthly price for 12 months, Platinum saves $360 per year, while Diamond saves $960 per year.
Helium 10 Free Plan
The Free plan allows new sellers to explore selected Helium 10 tools without taking on a subscription cost. It can be useful for people learning about Amazon selling or for anyone who wants to become familiar with the platform before moving to a paid plan.
What Does the Free Plan Include?
Limited product research.
Selected Chrome Extension features.
Limited listing analysis.
Restricted access to selected seller tools.
Limited account and marketplace access.
The free package comes with usage restrictions. As a result, sellers should not expect the same research limits and feature access that are available through paid subscriptions.
Who should choose it?
New sellers, students, and aspiring Amazon entrepreneurs can begin with this option. It is also suitable for people who want to try the software before committing their budget.
1. Helium 10 Platinum Plan: $129 Per Month
Platinum is the first paid subscription and is intended for sellers looking for broader research and listing capabilities.
Monthly price: $129
Annual price: $99 per month, billed yearly
Annual payment: $1,188
Annual savings: $360
What Does Helium 10 Platinum Include?
Product research: Explore products by analysing sales estimates, demand, and competition.
Keyword research: Discover search terms shoppers use when searching for products.
Chrome Extension: Access product research information while browsing supported marketplaces.
Listing Builder: Build and enhance product listings.
Listing Analyzer: Examine competitor listings and find potential areas for improvement.
Inventory management: Monitor inventory for up to 40 SKUs.
Profit reporting: View sales and profit information.
Freedom Ticket: Receive Amazon FBA training.
Keyword tracking: Monitor up to 500 keywords.
Account connections: Connect up to two accounts.
Who should choose Platinum?
Platinum is a practical option for new and small Amazon sellers who primarily require product research, keyword analysis, and listing capabilities. It makes sense for sellers handling a smaller catalogue who do not yet require advanced advertising controls.
2. Helium 10 Diamond Plan: $359 Per Month
Diamond is built for sellers who require a broader set of tools to operate and grow their Amazon businesses.
Monthly price: $359
Annual price: $279 per month, billed yearly
Annual payment: $3,348
Annual savings: $960
What Does Helium 10 Diamond Include?
Diamond contains the Platinum features and adds:
Advanced product and keyword research.
AI-assisted listing creation.
Helium 10 AI Agent.
Amazon advertising tools through Helium 10 Ads.
Rules-based advertising automation and dayparting.
Inventory management for up to 500 SKUs.
Profit and loss reporting.
Managed refund service.
Keyword tracking for up to 2,500 keywords.
Listing analysis for up to 150 searches per month.
Up to five additional users.
Up to 10 connected accounts.
Monthly workshops and expert webinars.
Diamond also comes with up to 1,000 free Helium 10 MCP calls.
Another cost worth considering is the Helium 10 Ads management fee. Diamond customers pay 2% of the PPC spending managed through the platform.
Who should choose Diamond?
Diamond can work well for established Amazon sellers, expanding brands, and agencies. It is particularly relevant to businesses handling multiple products, running consistent advertising campaigns, and requiring more comprehensive sales and inventory reporting.
3. Helium 10 Enterprise Plan: Starting at $1,499 Per Month
Enterprise is intended for larger e-commerce brands and agencies that operate several seller accounts.
Starting price: $1,499 per month equivalent.
Billing: Annually.
Final price: Depends on the business requirements and selected package.
What Does Helium 10 Enterprise Include?
Dedicated customer success manager.
Custom account onboarding.
Support for 10 or more users.
Support for 15 or more seller accounts.
Tracking for up to 5,000 ASINs.
Expanded software usage limits.
Global market intelligence across several regions.
Support for advertising budgets from $25,000 to $1 million per month.
Weekly sessions and one-to-one coaching.
Early access to selected features.
Who should choose Enterprise?
Enterprise may be appropriate for large brands, established agencies, and businesses operating multiple marketplace accounts. Smaller sellers generally do not require this package because Platinum and Diamond can cover many of their everyday needs.
Helium 10 Plans: Save Up to 20% With Annual Billing
Selecting annual billing is another option for lowering Helium 10 subscription expenses.
Plan | Monthly Billing (12 Months) | Annual Payment | Yearly Savings |
Platinum | $1,548 | $1,188 | $360 |
Diamond | $4,308 | $3,348 | $960 |
The annual subscription amount must be paid in full upfront. Before selecting your billing cycle, compare the payment with your available monthly budget.
About Helium 10
Understanding the strengths of Helium 10 can help before committing to a subscription. Although the platform includes many useful tools, its pricing and usage restrictions will not necessarily suit every seller.
Benefits of Helium 10
1. Wide Range of Seller Tools
Helium 10 combines product research, keyword analysis, listing creation, advertising, and profit reporting in one platform. This allows sellers to handle multiple daily research activities without purchasing a different tool for each task.
2. Strong Product Research Features
Black Box and Xray give sellers ways to evaluate product demand, estimated sales, competition, and market activity. Sellers can use this information when comparing potential products before investing in inventory.
3. Useful Keyword Research Tools
Cerebro and Magnet allow sellers to identify search terms and examine competitor keyword rankings. These capabilities can contribute to Amazon SEO and listing optimisation.
4. AI-Assisted Listing Creation
The AI Listing Builder can assist with product titles, bullet points, and descriptions. It can shorten the listing preparation process, although sellers should continue reviewing generated information.
5. Training Resources for New Sellers
Freedom Ticket provides Amazon FBA training to subscribers. Beginners can use it to learn about product selection, sourcing, listing creation, and selling on Amazon.
6. Different Plans for Different Business Sizes
Helium 10 has options for beginners, growing sellers, and larger brands. Sellers can begin with a free account and move to a higher plan as their research requirements expand.
7. Support for Multiple Marketplaces
The platform provides research and seller tools for Amazon and other marketplaces, including Walmart and TikTok Shop, although available features vary depending on the tool and plan.
Helium 10 Pros and Cons: Quick Comparison
Pros
- Wide range of seller tools
- Product and keyword research
- AI-assisted listing creation
- Amazon FBA training
- Multi-marketplace support
- Several subscription options
Cons
- Paid plans cost more than some alternatives
- Usage limits vary by plan
- Learning takes time
- Some tools require Diamond
- Advertising management fee
- Coupon restrictions
Is Helium 10 Worth the Price?
Helium 10 may justify its subscription cost for sellers who regularly rely on its research, listing, advertising, and reporting features.
Platinum is suitable for sellers whose primary needs are product and keyword research. Diamond is better suited to established businesses requiring advertising automation, inventory management, and detailed reporting.
Enterprise is designed for larger brands and agencies managing bigger teams and multiple seller accounts.
For someone just starting with Amazon selling, the free plan is a useful place to begin, while Platinum can be considered when more research access is required. You can upgrade later as your business needs become more advanced.
Quick Links:
Frequently Asked Questions About Helium 10 Pricing
Helium 10 has a $0 free plan. Platinum costs $129 per month, Diamond is $359 per month, and Enterprise starts at $1,499 per month with annual billing.
Yes. Helium 10 provides a free plan with limited access to selected product research, listing, and seller tools. Usage restrictions apply.
Helium 10 offers a free account instead of a standard time-limited trial covering all paid features. Users can try selected tools before deciding whether to purchase a paid subscription.
Platinum is the lowest-priced paid option. It costs $129 per month under monthly billing or $99 per month with annual billing.
Yes. Helium 10 currently lists H10EVANGELISTS20 for 20% off the first six months and H10EVANGELISTS15 for 15% off the first 12 months on eligible Platinum subscriptions. Check the official offer page for current terms.
Helium 10 provides lower monthly-equivalent prices for annual subscriptions. Certain promotional coupons may not be valid with annual billing, so review the final checkout price before purchasing.
Yes, it can help beginners who need product research, keyword analysis, and Amazon seller training. Starting with the free plan is sensible, while Platinum can be useful for beginners who require additional research access.
Platinum centres on product research, keyword research, listing tools, and selected business reports. Diamond adds advanced advertising, inventory management, profit reporting, and greater usage limits.
Yes. Helium 10 offers a seven-day money-back guarantee for first-time subscribers. Customers need to request cancellation and a refund within seven calendar days of their initial subscription payment. Renewals and subsequent payments are excluded from this guarantee.
Final Verdict: Which Helium 10 Plan Should You Buy?
Helium 10 has subscription options designed for different stages of an Amazon business. The free plan is useful for testing selected features, Platinum works for beginners and smaller sellers, and Diamond is intended for businesses needing advanced advertising and inventory capabilities.
Enterprise is targeted at large brands and agencies managing multiple accounts and team members.
For savings, compare the annual subscription pricing and check the H10EVANGELISTS20 or H10EVANGELISTS15 coupon before completing checkout. Review the promotional conditions carefully to understand the discount duration and what occurs once the promotional period ends.
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