Unbounce Pricing 2026: Is It Worth the Price? Full Breakdown

Unbounce pricing 2026 starts at $29 per month for the Starter plan when billed monthly. With annual billing, Starter costs $22 per month, saving 25%. The platform also offers Build at $99 per month, Experiment at $149 per month, and Optimize at $249 per month on monthly billing. Annual pricing drops these rates to $74, $112, and $187 per month respectively.

Unbounce also offers Concierge and Agency plans with custom pricing for larger businesses, teams, and agencies. Every plan includes unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.

New users can try Unbounce with a 14-day free trial without entering a credit card. The trial gives access to the plan selected during signup, although some account limits apply during the trial.

Unbounce Pricing at a Glance

Unbounce Plan	Monthly Billing	Annual Billing	Monthly Visitors	Users	Root Domains
Starter	$29/month	$22/month	500	1	1
Build	$99/month	$74/month	20,000	1	1
Experiment	$149/month	$112/month	30,000	3	2
Optimize	$249/month	$187/month	50,000	5	3
Concierge	Custom	Custom	100,000+	15	5
Agency	Custom	Custom	50,000+	5+	10+

The annual rates represent a 25% saving compared with monthly billing for Starter, Build, Experiment, and Optimize. Concierge and Agency pricing depends on the requirements of the business or agency.

Unbounce Pricing in Details

Unbounce offers multiple pricing plans for marketers, businesses, and agencies with different traffic, user, and landing page needs. Below, we break down each Unbounce plan, its pricing, features, limits, and key differences to help you choose the right option.

1. Unbounce Starter Pricing

Unbounce Starter costs $29 per month with monthly billing or $22 per month with annual billing. It is designed for users who are launching their first landing pages and need the basic tools to get started.

Starter supports up to 5 landing pages, 500 monthly unique visitors, 1 user, and 1 root domain. It also includes a drag-and-drop builder, lead generation forms, free hosting, and Unbounce’s MCP server.

Unbounce Starter Features

The Starter plan includes:

• Landing Page Builder: Create landing pages with Unbounce’s drag-and-drop builder and publish up to 5 pages.
• Traffic Limit: Handle up to 500 monthly unique visitors on the plan.
• Domain & Users: Connect 1 root domain and give account access to 1 user.
• Lead Generation: Add lead generation forms to your landing pages to collect visitor information.
• MCP Server: Connect Unbounce’s MCP server with supported AI assistants and workflows.
• Hosting & Templates: Get free hosting and access to Unbounce’s library of 100+ templates.
• Support: Receive phone, email, and live chat customer support.

Starter is a reasonable starting point for a small campaign or a first landing page project. The 500-visitor limit can become restrictive as traffic grows, so higher-traffic campaigns may need Build or another plan.

2. Unbounce Build Pricing

Unbounce Build costs $99 per month with monthly billing or $74 per month with annual billing. It removes the 5-page limit and increases the monthly unique visitor allowance to 20,000.

Build also adds popups, sticky bars, multi-step forms, AI copywriting, custom code and styling, and more than 1,000 integrations.

Unbounce Build Features

Build includes everything in Starter, plus:

• Unlimited Landing Pages: Create and publish unlimited landing pages instead of being limited to 5 pages.
• Higher Traffic Limit: Handle up to 20,000 monthly unique visitors across your campaigns.
• Popups & Sticky Bars: Create popups and sticky bars to capture leads and promote offers beyond standard landing pages.
• Forms & Lead Capture: Build multi-step forms for campaigns that need more detailed lead collection.
• AI Copywriting: Use Unbounce’s AI copywriting tools when creating landing page content.
• Custom Design: Add custom code and styling to make pages fit your campaign or brand requirements.
• Integrations: Connect your campaigns with more than 1,000 integrations and use custom scripts and pixels.

Build is a better fit for marketers who need multiple landing pages and more traffic capacity without yet needing advanced testing features.

3. Unbounce Experiment Pricing

Unbounce Experiment costs $149 per month with monthly billing or $112 per month with annual billing. It increases the traffic limit to 30,000 monthly unique visitors, supports 3 users and 2 root domains, and adds conversion testing features.

Unbounce Experiment Features

Experiment includes everything in Build, plus:

• Unlimited A/B Testing: Run unlimited A/B tests to compare different landing page versions.
• More Traffic & Users: Support up to 30,000 monthly unique visitors, 3 users, and 2 root domains.
• Unlimited Variants: Create unlimited page variants for your testing campaigns.
• Traffic Allocation: Control how traffic is distributed between variants with manual traffic allocation.
• Testing Data: Use confidence intervals to better understand the results of your experiments.
• Dynamic Text Replacement: Change page text based on visitor information or campaign context.
• Conversion Insights: Access conversion insights and reporting to review how your landing pages perform.

Experiment is aimed at marketers who want to test landing pages instead of simply publishing them. It makes more sense when conversion testing is a regular part of your campaigns.

4. Unbounce Optimize Pricing

Unbounce Optimize costs $249 per month with monthly billing or $187 per month with annual billing. It supports up to 50,000 monthly unique visitors, 5 users, and 3 root domains.

Optimize adds AI traffic optimization, scheduling, advanced triggers, industry benchmarks, and audience insights on top of the Experiment features.

Unbounce Optimize Features

Optimize includes everything in Experiment, plus:

• AI Traffic Optimization: Use AI traffic optimization to direct visitors toward page experiences that can improve campaign results.
• Higher Limits: Handle up to 50,000 monthly unique visitors with 5 users and 3 root domains.
• Scheduling: Schedule landing pages, popups, and sticky bars for specific campaign periods.
• Advanced Triggers: Use advanced triggers to control when campaign elements appear to visitors.
• Industry Benchmarks: Compare campaign performance against industry benchmarking data.
• Audience Insights: Access audience insights to learn more about the people interacting with your campaigns.
• Conversion Tools: Continue using A/B testing, unlimited variants, dynamic text replacement, conversion reporting, and the other Experiment features.

Optimize is best suited to businesses running larger campaigns that want more traffic capacity and automated tools for improving conversion performance.

5. Unbounce Concierge Pricing

Unbounce Concierge pricing is custom, so the company does not publish a standard monthly or annual price. The plan is designed for larger companies that need higher traffic, domain, and user limits along with expert assistance.

Unbounce Concierge Features

Concierge includes:

• Unlimited Pages: Create unlimited landing pages for larger campaign programs.
• High Traffic Capacity: Plans start at 100,000 monthly unique visitors.
• More Users: The standard plan information lists 15 users.
• More Domains: Use up to 5 root domains.
• Implementation Services: Get professional help with implementing Unbounce for your business.
• Dedicated Support: Work with a dedicated customer success manager.
• Custom Plan Options: Contact Unbounce for pricing and additional requirements based on your business needs.

Concierge is aimed at larger companies that need more than standard self-service plans can provide.

6. Unbounce Agency Pricing

Unbounce Agency pricing is also custom. It is built for agencies that manage landing page campaigns across multiple teams and clients.

Unbounce Agency Features

The Agency plan includes:

• Unlimited Pages: Create unlimited landing pages across client campaigns.
• Agency Traffic: Plans start with 50,000 monthly unique visitors.
• Multiple Users: Plans start with 5 users, with room for larger team requirements.
• Multiple Domains: Plans start with 10 root domains for managing campaigns across clients.
• Implementation Services: Get support with implementation and account setup.
• Dedicated Customer Success: Receive help from a dedicated customer success manager.
• Agency Directory Listing: Eligible agencies can receive a listing in Unbounce’s agency partner directory.

The Agency plan makes more sense for teams managing multiple client accounts, domains, and campaigns rather than for an individual marketer.

What Does Unbounce Include?

Unbounce is built around landing pages, conversion campaigns, and tools that help marketers test and improve those campaigns.

All plans include unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.

Depending on the plan, users can also access landing page creation, popups, sticky bars, A/B testing, dynamic text replacement, AI copywriting, Smart Traffic, audience insights, conversion reporting, and advanced targeting tools.

1. Unbounce Landing Page Builder

The Unbounce landing page builder uses a drag-and-drop interface, allowing marketers to create campaign pages without building every page from scratch.

Starter includes up to 5 pages, while Build, Experiment, Optimize, Concierge, and Agency provide unlimited landing pages. Unbounce also provides more than 100 templates that users can customize for different campaigns.

The platform also supports mobile-responsive pages, page redirects, free hosting, and other landing page tools across its plans.

2. Unbounce A/B Testing

A/B testing becomes available with the Experiment plan and higher tiers.

Experiment supports unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights and reporting. Optimize, Concierge, and Agency also include these testing features.

This makes Experiment a more suitable choice for marketers who want to compare page versions and use test results when making campaign decisions.

3. Unbounce Smart Traffic

Smart Traffic is available on the Optimize plan and higher tiers. It is designed to automatically direct visitors toward page variants based on visitor attributes and campaign performance.

Optimize also adds AI traffic optimization, advanced triggers, industry benchmarking, and audience insights.

4. Unbounce Integrations

Unbounce supports integrations and tracking tools for connecting landing pages with other marketing services.

The Build plan includes 1,000+ integrations, along with custom scripts and pixels. Higher plans retain the integration capabilities while adding more testing, targeting, reporting, and optimization tools.

Unbounce Pricing: Monthly vs Annual Billing

Unbounce offers both monthly and annual billing for its Starter, Build, Experiment, and Optimize plans.

The current pricing is:

• Starter: $29/month monthly or $22/month annually
• Build: $99/month monthly or $74/month annually
• Experiment: $149/month monthly or $112/month annually
• Optimize: $249/month monthly or $187/month annually

Annual billing saves 25% on these four plans.

Concierge and Agency plans use custom pricing, so businesses need to contact Unbounce for a quote.

Does Unbounce Offer a Free Trial?

Yes. Unbounce offers a 14-day free trial with no credit card required. The trial provides access to the functionality of the selected plan so users can test the platform before paying.

Some limits still apply during the trial, including a single user, no custom domains, and certain traffic restrictions. Users can subscribe at any time during the trial rather than waiting for all 14 days to finish.

Does Unbounce Offer Free Hosting?

Yes. Unbounce includes free hosting with its plans.

Build, Experiment, and Optimize users can publish landing pages through Unbounce hosting. Users can also publish landing pages to their own domain or WordPress website, although they are responsible for hosting when using their own WordPress setup.

What Happens If You Exceed Unbounce Limits?

Unbounce monitors traffic and conversion usage and sends notifications when an account is getting close to its limits.

If you exceed a plan’s traffic or conversion limit, your pages can continue running. Unbounce may charge a one-time overage fee based on the additional usage. Users can also upgrade to a higher plan if they need more capacity.

This makes it useful to keep an eye on monthly visitor levels, especially on Starter and Build.

Unbounce Professional Services

Unbounce offers Professional Services that can be purchased with any plan.

These services include personalized onboarding, training, page migration, landing page redesign, and conversion-focused consulting.

These services are separate from the standard plan features and can be useful for businesses that want additional help setting up or improving their campaigns.

Is Unbounce Worth the Price?

Unbounce can be a good choice for marketers who need more than a basic landing page builder.

Starter keeps the entry cost low, while Build adds unlimited pages, popups, sticky bars, AI copywriting, custom styling, and 1,000+ integrations. Experiment is a better fit for marketers who want A/B testing and conversion reporting. Optimize adds AI traffic optimization and more advanced targeting and audience tools.

The main thing to consider is your monthly visitor limit. Starter supports only 500 monthly unique visitors, while Build increases that to 20,000. Experiment supports 30,000, and Optimize supports 50,000. Larger businesses can move to Concierge or Agency plans with higher limits.

For many businesses, Build may be the practical starting point if they need unlimited pages and more traffic capacity. If conversion testing is central to the campaign, Experiment offers a stronger feature set.

Pro & Cons of Unbounce

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Final Thoughts on Unbounce Pricing 2026

Unbounce pricing 2026 starts at $29 per month for Starter, while annual billing lowers the price to $22 per month. Build costs $99 monthly or $74 annually, Experiment costs $149 monthly or $112 annually, and Optimize costs $249 monthly or $187 annually. Concierge and Agency use custom pricing.

Starter is suited to small landing page projects, while Build gives marketers unlimited pages, higher traffic limits, popups, sticky bars, AI copywriting, and 1,000+ integrations. Experiment adds A/B testing and conversion reporting, making it a stronger choice for marketers who regularly test campaigns.

Optimize goes further with AI traffic optimization, advanced triggers, scheduling, industry benchmarks, and audience insights. Larger companies can choose Concierge for higher traffic and dedicated support, while agencies can use the Agency plan for multi-client campaign management.

The 14-day free trial with no credit card required also gives you a chance to test Unbounce before committing to a paid plan.