GoHighLevel Pricing starts at $97 per month for the Starter plan and goes up to $497 per month for the Founder plan. HighLevel also offers an Unlimited plan at $297 per month and a custom Enterprise plan for high-volume businesses and agencies. All three public plans include unlimited contacts and unlimited users, while the number of sub-accounts and agency features changes by plan.
HighLevel also offers a 14-day free trial on its plans. There are no long-term contracts, and you can upgrade, downgrade, or cancel from your dashboard. Keep in mind that phone, SMS, email, AI, and some other services can create usage-based charges beyond the subscription price.
GoHighLevel Pricing at a Glance
GoHighLevel Plan | Monthly Price | Annual Price | Best For |
Starter | $97/month | $970/year | One business or smaller agency |
Unlimited | $297/month | $2,970/year | Agencies with unlimited clients |
Founder | $497/month | $4,970/year | Agencies selling SaaS and scaling |
Enterprise | Custom | Custom | High-volume businesses and agencies |
The current official pricing page displays $970/year for Starter, $2,970/year for Unlimited, and $4,970/year for Founder. Enterprise pricing is customized based on business needs.
Latest GoHighLevel Pricing 2026
HighLevel uses three public subscription plans: Starter, Unlimited, and Founder. Each plan includes the core CRM, funnel, marketing, automation, communication, booking, and reporting tools, but higher plans add more agency-focused features such as unlimited sub-accounts, white labeling, usage rebilling, and SaaS mode.
1. GoHighLevel Starter Pricing
The Starter plan costs $97 per month or $970 per year. HighLevel positions this plan for one business or a smaller number of clients. It includes up to 3 sub-accounts, while contacts and users remain unlimited.
Starter Features
CRM and sales tools: Manage contacts, pipelines, opportunities, conversations, and customer activity from one platform.
Funnels and websites: Build websites, landing pages, funnels, forms, surveys, and quizzes.
Marketing automation: Use the Workflow Builder, Campaign Builder, email marketing, SMS marketing, and automated follow-ups.
Communication: Get two-way SMS, two-way email, unified conversations, calling, and booking calendars.
Business management: Handle payments, invoices, reviews, appointments, social media, and other day-to-day marketing functions.
AI and mobile access: Core AI tools, HighLevel’s mobile app, and other supported AI functionality are available, with usage charges applying to certain AI services.
Account capacity: Use unlimited contacts and users while managing up to 3 sub-accounts.
Starter is a good entry point for a business owner, freelancer, consultant, or new agency that does not need a large number of client accounts.
2. GoHighLevel Unlimited Pricing
The Unlimited plan costs $297 per month or $2,970 per year. It is designed for agencies managing an unlimited number of client sub-accounts.
Unlimited Features
Everything in Starter: Keep the CRM, funnels, websites, campaigns, automation, booking, communication, and reporting features from the Starter plan.
Unlimited sub-accounts: Create and manage as many client accounts as your agency needs.
White-label desktop app: Replace HighLevel branding with your own agency branding for clients using the desktop application.
Basic API access: Connect HighLevel with other systems and create custom workflows around the platform.
Usage rebilling: Pass through certain usage and add-on charges to clients, giving agencies more control over client billing.
Unlimited contacts and users: Keep unlimited contacts and team users across the platform.
Agency scaling: Manage a larger client base without moving to a higher subscription simply because you added more sub-accounts.
For agencies with several clients, Unlimited is a major step up from Starter because the 3-sub-account restriction disappears.
3. GoHighLevel Founder Pricing
The Founder plan costs $497 per month or $2,970 per year according to the current official pricing page. HighLevel positions Founder for founders, agencies, consultants, and service providers that want to build and sell software-style services.
Founder Features
Everything in Unlimited: Continue using unlimited sub-accounts, white-label desktop access, API features, and usage rebilling.
SaaS Mode: Sell HighLevel-based software subscriptions to clients and automate account creation and recurring billing.
Unlimited reselling: Build a client-facing software service around HighLevel’s platform.
Ready-made industry solutions: Use prebuilt solutions designed for different types of businesses.
Project management: Manage projects directly within HighLevel.
Meeting rooms and events: Support client meetings, events, and related business activities inside the platform.
Partner and agency features: Access Founder-level features, discounts, and other tools intended for agencies that want to build recurring revenue around HighLevel.
Founder is aimed less at simply using HighLevel for marketing and more at turning HighLevel into part of your own agency software business.
4. GoHighLevel Enterprise Pricing
HighLevel does not publish a fixed Enterprise price. Instead, Enterprise is customized for high-volume businesses and agencies.
The official Enterprise page lists dedicated customer success and account management, custom development opportunities, a dedicated Slack channel, premium support, higher API limits by request, quarterly business reviews, enterprise reporting, a white-label mobile app, HIPAA compliance, and the full feature set of the highest available HighLevel platform subscription.
Enterprise Features
Dedicated support: Get a dedicated Customer Success Manager and Account Manager.
Premium support: Premium support is included with the Enterprise purchase.
Custom development: HighLevel can support custom development requirements.
Higher API limits: API limits can be increased by request.
Enterprise reporting: Receive reporting designed for larger organizations.
White-label mobile app: Enterprise includes the white-label mobile application.
Compliance and business reviews: HIPAA compliance and quarterly business reviews are included.
Enterprise is intended for organizations where standard agency plans no longer provide the account management, support, reporting, or customization they need.
What Does GoHighLevel Include?
GoHighLevel is designed as an all-in-one marketing and customer management platform.
Its current feature list includes CRM and pipelines, websites and funnels, email and SMS marketing, calling, conversations, workflow automation, booking calendars, reputation management, social media management, payments, invoicing, courses, communities, reporting, and AI tools.
1. CRM and Pipelines
HighLevel provides a built-in CRM for managing contacts, opportunities, pipelines, conversations, and customer activity. This lets agencies manage client sales processes without buying a separate CRM.
2. Website and Funnel Builder
The platform includes tools for creating websites, landing pages, funnels, forms, surveys, and quizzes. Custom domains can also be connected to your HighLevel account.
3. Email and SMS Marketing
HighLevel supports two-way email and SMS communication, campaigns, automated follow-ups, and unified conversations. Email usage is billed separately at $0.675 per 1,000 emails through the LC Email system.
4. Workflow Automation
The Workflow Builder lets you automate actions based on customer activity and business events. Some premium workflow actions carry usage-based charges, currently listed at $0.01 per execution. HighLevel also offers Workflow Pro tiers for agencies that need larger execution volumes.
GoHighLevel AI Tools
HighLevel includes AI functionality across areas such as conversations, voice, reviews, content, funnels, and business workflows. Some AI assistants are included for agency users, while AI Employee and certain AI services use separate pricing.
Current optional AI Employee plans include:
AI Add-on | Price |
AI Employee Growth | $50/month per sub-account |
AI Employee Unlimited | $97/month per sub-account |
AI Employee Starter | $20/month per enabled location on Founder |
AI usage can also be billed on a pay-per-use basis when an AI Employee subscription is not enabled.
GoHighLevel Add-On Pricing
Your HighLevel subscription is not necessarily your entire monthly bill. Several optional products and usage-based services can add to the cost.
Add-On | Current Price |
AI Employee Growth | $50/month per sub-account |
AI Employee Unlimited | $97/month per sub-account |
Branded Client Portal App | $49/month per sub-account |
Dedicated Email IP | $59/month per IP |
HighLevel Certification | $97/month |
HIPAA Compliance | $297/month |
Online Listings | $30/month per sub-account |
Premium Prospecting Tool | $29/month per sub-account |
Premium Support | $500/month |
SEO powered by Search Atlas | $79/month per sub-account |
WhatsApp Integration | $10/month per sub-account |
White Label Mobile App | $497/month |
WordPress Hosting | Starts at $10/month per site |
These add-ons are separate from the main subscription. Some can be resold to clients depending on your plan.
GoHighLevel Starter vs Unlimited vs Founder
Feature | Starter | Unlimited | Founder |
Monthly price | $97 | $297 | $497 |
Annual price | $970 | $2,970 | $4,970 |
Unlimited contacts | Yes | Yes | Yes |
Unlimited users | Yes | Yes | Yes |
Sub-accounts | 3 | Unlimited | Unlimited |
White-label desktop app | No | Yes | Yes |
Basic API access | No | Yes | Yes |
Usage rebilling | No | Yes | Yes |
SaaS Mode | No | No | Yes |
Unlimited reselling | No | No | Yes |
Project management | No | No | Yes |
Meeting rooms | No | No | Yes |
Events | No | No | Yes |
Ready-made industry solutions | Limited | Limited | Yes |
The most important jump is from Starter to Unlimited. Starter is capped at 3 sub-accounts, while Unlimited and Founder allow unlimited sub-accounts. Founder then adds SaaS Mode and additional agency-focused tools.
Does GoHighLevel Offer a Free Trial?
Yes. HighLevel currently offers a 14-day free trial on its public plans. The company says you get full access to the features of your selected tier during the trial.
Billing begins automatically after the trial unless you cancel. Usage-based charges for telecommunications and third-party services can still apply during the trial.
Does GoHighLevel Have a Long-Term Contract?
No. HighLevel says its standard subscriptions operate on a month-to-month basis with no long-term contract. You can upgrade, downgrade, or cancel through your dashboard. If you upgrade during a billing period, HighLevel says you pay the prorated difference.
Annual billing is available at the prices shown on the current pricing page, but the platform’s standard subscription terms do not require a long-term contract for monthly customers.
Can You White Label GoHighLevel?
Yes, but white-label capabilities depend on the plan.
The Unlimited plan includes a white-label desktop app, allowing agencies to present the software under their own branding. Founder includes the Unlimited features plus SaaS Mode and broader reselling capabilities. A separate White Label Mobile App add-on is currently listed at $497 per month.
This makes HighLevel especially interesting for agencies that want clients to see the agency’s brand instead of HighLevel’s name.
Choose Your GoHighLevel Plan
Your Situation | Recommended Plan | Why |
One business or small client base | Starter | $97/month and up to 3 sub-accounts |
Agency with multiple clients | Unlimited | Unlimited sub-accounts and white-label desktop app |
Agency selling software subscriptions | Founder | Adds SaaS Mode and unlimited reselling |
Large agency or high-volume business | Enterprise | Custom support, reporting, development, and account management |
Still deciding | 14-Day Free Trial | Test the selected plan before paying |
For a solo business owner, Starter is usually the sensible starting point. Agencies managing several clients will likely get more value from Unlimited, while businesses that want to sell HighLevel as their own software product should look at Founder.
Pros and Cons of GoHighLevel
Pros
- Large feature set: CRM, funnels, websites, automation, email, SMS, booking, reputation, payments, and more sit in one platform.
- Unlimited contacts and users: The public plans do not limit contact or team-user counts.
- Agency-friendly: Unlimited sub-accounts on higher plans make client management easier.
- White-label options: Unlimited and Founder support branded agency experiences.
- SaaS Mode: Founder lets agencies sell software subscriptions built around HighLevel.
- 14-day free trial: You can test the platform before paying for a subscription.
Cons
- Usage charges can add up: Email, phone, SMS, AI, and other services may create costs beyond the subscription.
- Higher plans are expensive: Unlimited at $297/month and Founder at $497/month are aimed more at agencies than casual users.
Is GoHighLevel Worth the Price?
GoHighLevel can be worth the price if you need several marketing and customer-management tools under one roof. A business that currently pays separately for a CRM, funnel builder, email platform, appointment scheduler, SMS software, review management system, and automation tools may be able to consolidate many of those functions into HighLevel. HighLevel itself positions the platform as an all-in-one replacement for multiple subscriptions.
The Starter plan at $97/month is the easiest way to enter the platform. It works well when you need the main features for one business or a small number of client accounts.
The Unlimited plan at $297/month becomes more interesting for agencies because unlimited sub-accounts remove the 3-account ceiling on Starter. White-label desktop access and usage rebilling also make it better suited to client work.
The Founder plan at $497/month is the choice for agencies that want to turn HighLevel into a software business. SaaS Mode and unlimited reselling can make the additional subscription cost easier to justify if you have enough clients to support it.
The main thing to budget for is usage. Your subscription is only one part of the total cost. Email, phone, SMS, AI, domains, WordPress hosting, and other add-ons can increase the monthly bill depending on how heavily you use them.
Quick Links:
Frequently Asked Questions about GoHighLevel
GoHighLevel starts at $97/month for Starter. Unlimited costs $297/month, while Founder costs $497/month. Enterprise pricing is custom.
The Starter plan at $97/month is the cheapest public GoHighLevel subscription. It supports unlimited contacts and users but limits agencies to 3 sub-accounts.
Yes. HighLevel currently offers a 14-day free trial on its public plans. Full access to the selected plan is available during the trial, although usage-based charges can still apply.
The biggest difference is sub-account capacity. Starter allows 3 sub-accounts, while Unlimited allows unlimited sub-accounts. Unlimited also adds a white-label desktop app, basic API access, and usage rebilling.
Founder is the $497/month public plan designed for agencies, consultants, founders, and service providers that want to scale. It includes everything in Unlimited plus SaaS Mode, unlimited reselling, ready-made industry solutions, project management, meeting rooms, events, and other Founder-level features.
Some AI functionality is included, but certain AI services use separate pricing. HighLevel currently lists AI Employee Growth at $50/month per sub-account and AI Employee Unlimited at $97/month per sub-account. Pay-per-use AI billing is also available for certain use cases.
Final Thoughts on GoHighLevel
GoHighLevel Pricing 2026 starts at $97/month and scales to $297/month for Unlimited and $497/month for Founder. Enterprise is available with custom pricing for high-volume organizations. The public plans include unlimited contacts and users, while the number of sub-accounts and agency features changes by tier.
Starter is the best starting point for one business or a small client base. Unlimited is the better fit for agencies that manage many clients and need white-label capabilities. Founder is built for agencies that want to resell HighLevel as their own software service through SaaS Mode.
The 14-day free trial makes it easier to test the platform before committing. Just remember that the subscription is not the only possible cost. Email, phone, SMS, AI, domains, and optional services can add usage-based charges to your bill.
For agencies already paying for several marketing tools, HighLevel can make financial sense. For a small business that only needs a CRM or email tool, the platform may offer far more than it actually needs.
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