Semrush pricing now covers a broad range of digital marketing needs, including SEO, AI Search Visibility, Content, Social, Advertising, Local, and PR toolkits. Its main options include SEO plans (Starter, Pro+, Advanced) as well as the SEO Classic plans (Pro, Guru, Business).
Because Semrush pricing depends on the toolkit you select, the amount you pay ultimately depends on the Semrush tools your business requires.
Semrush Pricing: Quick Comparison
The table below compares Semrush pricing tiers by monthly cost, annual billing, website limits, daily keyword tracking, and other plan differences so you can determine which Semrush pricing option fits your needs.
Semrush Pricing plan | Monthly price | Annual billing | Websites | Keywords tracked daily |
SEO | $139 | $117.33/mo | 5 | 500 |
Starter | $199 | $165.17/mo | 5 | 500 |
Pro+ | $299 | $248.17/mo | 15 | 1,500 |
Advanced | $549 | $455.67/mo | 40 | 5,000 |
Enterprise | Custom | Custom | Custom | Custom |
Semrush’s current pricing page displays annual pricing as the monthly equivalent for customers who pay annually. According to the page, annual subscriptions can save up to 17%.
Semrush also offers a free account with restricted access. The current free option costs $0 per month, requires no credit card, and provides one demo project, 10 reports per day across selected tools, basic onboarding, and access to AI Visibility features.
What Is Semrush?
Semrush is a digital marketing platform designed for SEO research, keyword analysis, competitor research, website auditing, content activities, advertising research, backlink analysis, and AI search visibility.
With its newer Semrush One approach, the platform brings conventional SEO capabilities together with AI visibility tools. Semrush says users can use the platform to monitor how their brands appear in search engines and AI platforms including ChatGPT and Gemini.
Semrush goes well beyond being a basic keyword research platform.
Your available capabilities depend on the subscription, but they can include:
Find and track keywords
Audit a website
Research competitors
Analyze backlinks
Monitor search rankings
Research paid advertising
Create and improve content
Track AI search visibility
Monitor prompts and AI brand performance
Build reports for clients or teams
The extensive range of tools also helps explain why Semrush pricing is higher than that of many tools designed for only one SEO function.
Semrush Pricing Plans Explained
Review the complete Semrush pricing range, including monthly and annual costs, individual features, and Semrush pricing differences, to decide which option works best for your SEO and marketing requirements.
Semrush SEO Plan
The SEO plan is priced at $139 per month with monthly billing.
When billed annually, the current pricing page lists its monthly equivalent as $117.33.
The plan includes:
5 websites to monitor
500 keywords tracked daily
Keyword research
Competitor research
Position Tracking
Site Audit
AI search performance tracking
AI sentiment monitoring
AI visibility reports
Custom prompt monitoring
This option is designed primarily for freelancers and small businesses that need core SEO functionality while also benefiting from some AI search tracking.
It is important to distinguish the SEO plan from the older Pro plan because Semrush currently presents SEO as a separate option on its pricing page.
Semrush Starter Pricing
The Starter plan is available for $199 per month.
With annual billing, its monthly equivalent becomes $165.17.
Starter brings SEO functionality together with the AI Visibility toolkit.
It includes:
5 websites
500 tracked keywords
Keyword research and optimization tools
Competitor research
MCP access
50 AI prompts tracked daily
One domain for AI brand performance
300 AI visibility reports per day
AI-ready Site Audit
Starter is better suited to teams that want to monitor conventional Google search performance and AI search visibility under one subscription.
Semrush Pro+ Pricing
Pro+ costs $299 per month, while annual billing brings the monthly equivalent to $248.17.
Moving from Starter to Pro+ increases the available capacity for websites, keyword tracking, and research.
Pro+ includes:
15 websites
1,500 keywords tracked daily
Historical SEO data
Content optimization
Keyword cannibalization analysis
Multi-location and device tracking
100 AI prompts tracked daily
This tier can work well for expanding marketing teams and agencies responsible for multiple websites.
Historical data and increased tracking allowances become particularly valuable when you are handling several campaigns rather than concentrating on one smaller site.
Semrush Advanced Pricing
The Advanced plan costs $549 per month.
For customers paying annually, the monthly equivalent is $455.67.
Advanced increases the limits to:
40 websites
5,000 tracked keywords
200 AI prompts tracked daily
SEO Share of Voice
API data integration
Features included in Pro+
This plan is intended for larger organizations and agencies with greater requirements for websites, keywords, reporting, and data.
API access can also be important for teams that need to connect Semrush information with their own systems.
Semrush Enterprise Pricing
Semrush Enterprise follows custom pricing.
On its current pricing page, Semrush positions Enterprise for organizations handling multiple brands, regions, or teams. The offering includes custom limits, large-scale AI prompt tracking, multi-brand AI visibility, custom integrations and API access, SSO, team governance, audit logs, a dedicated account manager, and 24/7 support.
There is no fixed public monthly price because Semrush structures the subscription according to each organization’s requirements.
Businesses interested in Enterprise must contact Semrush to receive a quote.
Semrush SEO Classic Pricing
If you have researched Semrush before, you will likely still encounter references to Pro, Guru, and Business.
These plans have not simply vanished. Semrush’s current FAQ identifies them as the three subscription levels within its SEO Classic toolkit.
SEO Classic plan | Monthly price | Annual monthly equivalent | Websites | Keywords |
Pro | $139.95 | About $117.33 | 5 | 500 |
Guru | $249.95 | About $208.33 | 15 | 1,500 |
Business | $499.95 | About $416.66 | 40 | 5,000 |
The current Semrush FAQ gives Pro a monthly price of $139.95, Guru a price of $249.95, and Business a price of $499.95. It also shows the same website limits of 5, 15, and 40 and daily keyword tracking limits of 500, 1,500, and 5,000.
Therefore, an article stating that “Semrush Pro costs $139.95” may still be referring to the SEO Classic toolkit instead of the newer combined SEO + AI Search plans.
That difference is important when evaluating Semrush Pricing today.
Semrush Pricing: Monthly vs Annual Billing
Monthly billing costs more per month than choosing annual billing with Semrush.
The current combined plans are:
SEO: $139/month monthly or $117.33/month annually
Starter: $199/month monthly or $165.17/month annually
Pro+: $299/month monthly or $248.17/month annually
Advanced: $549/month monthly or $455.67/month annually
With annual billing, you pay for the subscription upfront while receiving the lower monthly equivalent.
Before committing to annual billing, consider the number of projects and tracking limits you actually require. Saving on the monthly equivalent provides little benefit if the selected plan includes capabilities your team does not need.
Semrush says customers may cancel, upgrade, or downgrade at any time unless custom terms or a signed agreement apply.
Does Semrush Have a Free Plan?
Yes.
Semrush currently offers a free account for $0 per month. A credit card is not required, and access to the platform is limited.
The free account includes:
One demo project
10 reports per day across vital tools
Help Center access
Basic onboarding
AI Visibility features
Because the limits are substantially below those of paid plans, free access is primarily useful for testing Semrush and becoming familiar with its tools.
Semrush also currently promotes a seven-day free trial on its pricing page.
Semrush Add-Ons and Extra Costs
Your overall Semrush bill can rise if you purchase extra users or separate products.
The current pricing page shows additional users starting at $45 per month.
Semrush also lists:
Lead Generation: $90/month
Base Report: $10/month
Pro Report: $20/month
Additional users: from $45/month
Individual toolkits can also be purchased separately.
Semrush’s current FAQ gives the following starting prices:
Toolkit | Starting price |
SEO Classic | $139.95/month |
AI Visibility | $99/month |
Traffic & Market | $289/month |
Local | $30/month |
Content | $60/month |
Social | $20/month |
Advertising | $99/month |
AI PR | $149/month |
Since these are separate subscription choices, review what each one includes before adding another toolkit.
Semrush Pricing for Agencies
For agencies, the base subscription price is only one part of the decision.
Website capacity, keyword limits, users, reports, client projects, and AI prompts can all influence which Semrush plan is appropriate.
The current limits increase in the following progression: 5 websites → 15 websites → 40 websites
The same progression applies to daily keyword tracking: 500 keywords → 1,500 keywords → 5,000 keywords.
Semrush also offers reporting functionality and add-ons that agencies can use when sharing information with clients.
The Pro Report add-on costs $20 per month and provides features including external integrations, scheduled delivery, branding and white-label reporting, AI-generated summaries, and link-based sharing.
For an agency, compare the subscription cost against the number of client accounts and reports the team actually handles.
Semrush Pricing Compared With Competitors
Semrush belongs to the higher-priced part of the SEO software market.
As a reference point, TechRadar’s October 2026 keyword research comparison lists Ahrefs Lite at $129 per month, while its Semrush listing displays Semrush Pro at around $119.95 in the comparison interface.
Third-party pricing can differ from the official Semrush pricing page because plans and promotions can change.
Semrush also handles a broader selection of marketing activities than a straightforward keyword research product.
TechRadar’s February October 2026 Semrush review characterizes the service as a substantial SEO and AI visibility platform and highlights its reporting limits, link-building capabilities, data visualization, and AI search tracking. It also points to a steep learning curve and explains that the pricing reflects the scale of the product.
When comparing Semrush with Ahrefs or another SEO platform, focus on the specific tools, project allowances, keyword tracking limits, historical data, reporting functions, and AI search capabilities you need instead of looking only at the monthly price.
What Does Semrush Pricing Include?
Review the features, tools, and capabilities available across Semrush pricing tiers, from Business through Enterprise, to understand what your investment provides.
SEO Research
Semrush allows users to research keywords, competitors, backlinks, rankings, and technical website problems.
Site Audits
Site Audit identifies technical and SEO issues on websites. Higher plans allow more pages to be crawled.
Position Tracking
Position Tracking lets you monitor keyword rankings over time, including different locations and devices on plans that support those capabilities.
AI Search Visibility
Newer plans provide tools for measuring brand visibility across AI search platforms. Semrush’s current documentation refers to platforms including ChatGPT, Gemini, Perplexity, and Google AI search features.
Content
Higher-level plans can provide content optimization tools for researching and improving web pages.
Reporting
Depending on the subscription and selected add-ons, Semrush supports scheduled reports, PDF exports, integrations, sharing, and other reporting capabilities.
Is Semrush Worth the Price?
Whether Semrush Pricing provides enough value depends on how much of the platform you actually intend to use.
A freelancer managing one small website may have little need for thousands of tracked keywords or dozens of projects.
An agency working with numerous clients has a very different set of requirements.
Semrush can become easier to justify when several marketing functions are needed in one platform, including keyword research, competitor analysis, technical audits, rank tracking, backlink research, reporting, content work, and AI search monitoring.
TechRadar’s October 2026 review similarly highlights the platform’s broad feature set while noting that new users may need time to learn the system.
The free account and trial provide an opportunity to explore the interface before committing to a longer paid subscription.
Pro & Cons of Semrush
Pros
- Semrush brings keyword research, competitor analysis, Position Tracking, Site Audit, backlinks, and other SEO functions into one platform.
- You can use Semrush data to investigate competitors and identify potential search opportunities.
- Current plans include tools for monitoring performance and visibility across AI search experiences.
- Different plans make it possible to start with a smaller setup and increase capacity as SEO requirements grow.
- Higher plans support more websites, keywords, and advanced reporting or API capabilities.
- The free plan gives users an opportunity to test selected Semrush capabilities before committing to a paid subscription.
Cons
- The higher-tier plans require a significant monthly or annual investment, particularly for smaller businesses.
- Website, keyword, reporting, and AI visibility allowances can restrict users who need larger-scale research without upgrading.
Quick Links:
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FAQs: Semrush Pricing
Semrush pricing depends on the plan and billing option you choose. The current SEO + AI Search plans include SEO, Starter, Pro+, and Advanced, while Enterprise pricing is customized for larger organizations. Annual billing can reduce the effective monthly cost compared with monthly billing.
Yes. Semrush has a free option that includes 1 demo project and 10 reports per day across its vital tools, along with limited AI Visibility features.
Yes. Semrush offers a 7-day free trial on eligible plans. After the trial ends, the account converts to the selected paid plan unless it is cancelled during the trial period.
Semrush can be worth the investment if you regularly need keyword research, competitor analysis, rank tracking, site auditing, backlink data, and AI search visibility tools. The value depends largely on how extensively you use the platform.
Yes. Semrush states that annual billing can save up to 17% compared with monthly billing. However, an annual subscription requires payment for the entire year upfront.
Yes. Semrush allows users to cancel, upgrade, or downgrade a subscription, unless custom terms or a signed agreement apply.
The main differences include the number of websites you can monitor, daily keyword tracking limits, historical data, content optimization features, AI visibility capabilities, and advanced options such as API access. Higher tiers provide greater capacity and more advanced functionality.
Yes. Semrush for Enterprise uses custom pricing and is designed for organizations managing multiple brands, regions, teams, and larger-scale SEO or AI visibility requirements.
Semrush Pricing October 2026: Final Thoughts
Semrush Pricing is now more complex than the traditional Pro, Guru, and Business lineup might suggest.
On the current Semrush pricing page, SEO, Starter, Pro+, and Advanced are presented as combined SEO + AI Search plans, while Pro, Guru, and Business continue under the SEO Classic toolkit. Enterprise customers can request a customized price.
For a smaller website, the SEO plan at $139 per month may provide enough research and tracking capability. Teams looking to combine broader SEO work with AI search monitoring can consider Starter or Pro+.
As website counts, keyword requirements, users, and reporting needs expand, larger agencies and organizations can move toward Advanced or Enterprise.
The key consideration is that the subscription price is not necessarily the final monthly cost. Additional users, reporting capabilities, separate toolkits, and other add-ons can increase the total.
When comparing Semrush against Ahrefs or another SEO platform, evaluate the tools and limits you will genuinely use. That approach provides a more useful comparison than simply selecting the platform with the lower advertised monthly price.
Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency, and VenueLabs.com, a full-service PR marketing agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing. Follow Jitendra on Instagram, Facebook, and LinkedIn
