Thinkific Pricing 2026: Which Plan Should You Choose?

Thinkific pricing starts at $54 per month for the Basic plan when you pay monthly. If you choose annual billing, the price drops to $40 per month, billed annually. Thinkific also offers Start at $109 per month, Grow at $219 per month, and Plus with custom pricing for larger businesses and organizations.

Thinkific focuses on online course creation, memberships, communities, digital products, and learning businesses. The platform also includes tools for selling courses, managing learners, building websites, collecting payments, and tracking sales and course activity.

The plan you choose depends on the size of your learning business and the features you need. A solo course creator may find Basic enough, while a business selling memberships, running live cohorts, or managing B2B training may need Start or Grow.

Thinkific Pricing Plans at a Glance

Thinkific currently lists three paid self-serve plans and a custom Plus plan. The first three plans offer monthly and annual billing. Annual billing saves 25% compared with the monthly rate shown on the official pricing page.

Thinkific Plan	Monthly Price	Annual Monthly Price	Best For
Basic	$54/month	$40/month	New course creators
Start	$109/month	$82/month	Growing course businesses
Grow	$219/month	$164/month	Larger learning businesses
Plus	Custom	Custom	Larger organizations

The annual prices are the monthly equivalent when you pay for the year. Thinkific currently advertises savings of $173 on Basic, $330 on Start, and $660 on Grow when billed annually.

Thinkific Basic Pricing

Thinkific Basic costs $54 per month with monthly billing. Annual billing brings the monthly equivalent down to $40.

Basic is aimed at creators publishing their first course and building an audience.

The plan includes:

• Unlimited courses

• Video lessons

• Quizzes

• Student discussions

• 1 community

• Up to 5 digital products such as ebooks, workbooks, or templates

• Checkout

• Order bumps

• Gifting

• Coupon codes

• Abandoned-cart emails

• Sales and student dashboards

• Custom domain

• Course and content hosting

• Email and chat support

Basic also lets you sell free, paid, and time-limited courses. You can release lessons on a schedule and host your learning content through Thinkific.

Who Should Choose Thinkific Basic?

Basic works well for a creator who wants to sell online courses without paying for a large set of advanced business tools from day one.

It can suit:

• New course creators

• Coaches

• Consultants

• Authors

• Subject teachers

• Small education businesses

• Creators selling digital downloads

If you plan to sell memberships, run live cohorts, issue completion certificates, or create payment plans, Start gives you more room to build your business.

Thinkific Start Pricing

Thinkific Start costs $109 per month when billed monthly. Annual billing lowers the monthly equivalent to $82.

Start includes everything in Basic and adds several tools for businesses that already have a course audience.

Its features include:

• Live cohorts

• Coaching

• Unlimited Zoom sessions

• Bookable calendars

• Attendance tracking

• Completion certificates

• Assignments

• Graded quizzes

• Bundles

• Upsells

• Payment plans

• Memberships

• Subscriptions

• HTML and CSS editing

Start also supports unlimited courses, so you can expand your course catalog without moving to a higher plan simply because you want to publish more courses.

Who Should Choose Thinkific Start?

Start can fit creators who have moved beyond a single-course setup.

It makes sense if you want to combine recorded courses with live teaching, coaching, memberships, or subscriptions. The payment-plan feature can also help when you sell higher-priced courses and want students to pay in installments.

For a creator who sells only one or two simple courses, Basic may be enough. Paying for Start makes more sense when you will actually use its extra sales and teaching tools.

Thinkific Grow Pricing

Thinkific Grow costs $219 per month with monthly billing. Annual billing reduces the monthly equivalent to $164.

Grow targets businesses that need more control over their learning site, sales activity, reporting, and team access.

The plan includes everything in Start, plus:

• Thinkific branding removal

• 3 communities

• Group orders

• B2B sales

• Invoicing

• Phone support

• Priority chat support

• API access

• Webhooks

• Student engagement reports

• More administrator accounts

• More advanced reporting features

Grow allows up to 6 site administrators, compared with 2 on Start and 1 on Basic.

The plan also supports three communities. That can be useful if you want separate spaces for different courses, customer groups, or membership levels.

Who Should Choose Thinkific Grow?

Grow is aimed at a more established learning business.

It can work well for:

• Online academies

• Training companies

• Larger course businesses

• Businesses selling training to companies

• Teams with multiple administrators

• Brands that want to remove Thinkific branding

The B2B tools can also help when companies purchase course access for groups of employees rather than individual students.

Thinkific Plus Pricing

Thinkific Plus uses custom pricing. Thinkific positions Plus for businesses that need a more tailored setup and dedicated support.

The Plus plan includes features such as:

• Dedicated end-to-end support

• AI teaching assistant

• Single sign-on

• Learning paths

• SCORM

• CRM connections

• 10,000+ user seats

• Custom roles

• More administrators

• Custom analytics dashboards

• Branded mobile app on select Plus contracts

Thinkific also lists dedicated customer support and custom business services with Plus.

The price depends on the requirements of the organization, so Thinkific does not publish one fixed monthly amount for this plan.

Thinkific Annual vs Monthly Pricing

Choosing annual billing can lower the monthly cost.

Plan	Monthly Billing	Annual Billing	Monthly Difference
Basic	$54	$40	$14
Start	$109	$82	$27
Grow	$219	$164	$55
Plus	Custom	Custom	Custom

For Basic, annual billing works out to $480 per year, compared with $648 if you paid $54 every month.

Start costs $984 per year at the annual rate, compared with $1,308 through monthly billing.

Grow costs $1,968 per year at the annual rate, compared with $2,628 through monthly billing.

Thinkific lists the annual savings as $173 for Basic, $330 for Start, and $660 for Grow.

If you already know you will use Thinkific for a full year, annual billing can lower your total subscription cost.

Does Thinkific Charge Transaction Fees?

Thinkific’s current materials state that there are no transaction fees when you use Thinkific Payments. Thinkific also lists access to revenue with no extra hold period in its plan comparison.

Payment processing costs can still depend on the payment method and payment provider, so sellers should check the current payment terms before choosing how they want to collect payments.

Is Thinkific Worth the Price?

Thinkific can be a good fit if your main goal is to create and sell online courses, memberships, communities, or digital learning products.

The Basic plan gives new creators a relatively low-cost way to start. At $54 per month, it includes unlimited courses, a custom domain, one community, digital products, quizzes, discussions, checkout tools, and abandoned-cart emails.

Start costs more, but it adds features that can change how you sell and teach. Live cohorts, coaching, payment plans, memberships, subscriptions, certificates, and assignments make it better suited to a business with a broader course model.

Grow is aimed at businesses that need B2B sales, more communities, better reporting, more administrators, API access, and support by phone and priority chat.

Plus makes sense for larger organizations that need custom support, SSO, SCORM, learning paths, CRM connections, larger user capacity, and custom reporting.

Which Thinkific Plan Should You Choose?

Choose Basic if you are launching your first online course and want the main tools for course creation and selling without paying for advanced business features.

Choose Start if you want live teaching, coaching, memberships, subscriptions, certificates, assignments, bundles, upsells, or payment plans.

Choose Grow if you run a larger learning business and need B2B sales, multiple communities, more administrators, API access, advanced reporting, and stronger support.

Choose Plus if your organization needs a custom learning setup, SSO, SCORM, CRM connections, large user capacity, dedicated support, or custom analytics.

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Final Thoughts on Thinkific Pricing

Thinkific pricing starts at $54 per month, with annual billing bringing Basic down to $40 per month. Start costs $109 monthly or $82 annually, while Grow costs $219 monthly or $164 annually. Thinkific Plus uses custom pricing for larger organizations.

Basic gives new creators the main tools needed to publish and sell online courses. Start adds live teaching, coaching, memberships, subscriptions, certificates, payment plans, and other sales tools. Grow adds B2B sales, more communities, API access, better reporting, and stronger support.

Thinkific also offers tools for communities, digital products, website building, checkout, coupons, subscriptions, analytics, and learner management. Its current platform is aimed at businesses that want to sell learning products rather than simply host video lessons.

If you are comparing Thinkific pricing with other course platforms, compare the features you will actually use rather than looking only at the monthly subscription. A cheaper plan may work well for a simple course, while a higher plan can make more sense when you need memberships, live classes, B2B sales, reporting, or team access.

For the latest Thinkific pricing, plan limits, trial terms, and payment details, check the official Thinkific pricing page before purchasing because pricing and plan features can change.