Craig Campbell is a Glasgow-based SEO expert with more than 25 years of experience who runs Craig Campbell SEO. In this short Inside A Hustler’s Brain interview, the Craig Campbell SEO strategies cover his number one tip (CTR and engagement signals), expired domains, ranking for “best web hosting” and translating content.
What’s the number one SEO tip from someone with more than 25 years in the game? I put that exact question to Craig Campbell, and his answer came back in two words.
In this short Craig Campbell Top SEO Strategies interview, Craig shares practical SEO insights drawn from more than 25 years of experience in the SEO and digital marketing industry. Based in Glasgow, Craig runs Craig Campbell SEO and works across SEO consultancy, training and digital marketing.
It’s a quick conversation, but every answer is packed with the kind of straight-talking advice Craig is known for.
Quick Facts: Craig Campbell
| Detail | Info |
|---|---|
| Guest | Craig Campbell |
| Based in | Glasgow |
| Business | Craig Campbell SEO (consultancy, training and digital marketing) |
| Experience | More than 25 years in SEO and digital marketing |
| Started his own business | 2001 |
| Number one tip | CTR manipulation: traffic and engagement signals |
| Expired domains | Has used them for the last 10 years |
| Host | Jitendra Vaswani |
| Podcast | Inside A Hustler’s Brain (YouTube) |
Watch the Full Craig Campbell SEO Strategies Episode
In This Episode, We Unpacked
- Craig’s number one SEO tip: CTR and engagement signals
- Where to get that traffic: Facebook ads, push notifications and email lists
- Why he still uses expired domains
- How he’d approach a tough keyword like “best web hosting”
- Translating content into other languages, and whether it works
Who Is Craig Campbell?
Craig started his own business in 2001 and has since worked across SEO, digital marketing, affiliate marketing, training and consultancy.
Today he runs Craig Campbell SEO, provides SEO consultancy and training, and regularly speaks at SEO and digital marketing events. He also uses his YouTube channel, podcasts and live sessions to share practical lessons on SEO, digital marketing and business.
He’s known for his straightforward way of explaining SEO, and for turning his experience into practical training for marketers, agencies and individuals who want to improve their skills.
You can hear more from him in my longer interview with Craig Campbell.
What Is Craig Campbell’s Number One SEO Tip? CTR and Engagement Signals
What is CTR manipulation in Craig’s words?
According to Craig Campbell, it means doing whatever you can to send traffic to your pages and keep it there. What matters, he says, is traffic signals and engagement: people landing on your page and sticking around.
When I asked Craig for his number one SEO tip, he didn’t hesitate: CTR manipulation.
His point is simple. Whatever you can do to send traffic to your pages and keep it there helps “massively.” He listed a few ways to do it:
- Facebook ads to push visitors to your pages
- Push notifications
- Email lists
- Buying it as a service
What matters, in his words, is traffic signals and engagement: people landing on your page and sticking around.
Does Craig Campbell Still Use Expired Domains?
What is his approach to expired domains?
Craig Campbell says he has used expired domains for the last decade. His logic is about value: if he can pick up a strong domain for around $10, “then it’s all good.”
Yes, always. Expired domains have been part of his SEO for the last decade, and his logic is about value: if he can pick up a strong domain for around 10 bucks, “then it’s all good”.
If you want to go deeper on this topic, read Kalin Karakehayov’s interview on buying expired SEO domains.
How Would Craig Campbell Rank for a Keyword Like “Best Web Hosting”?
I threw Craig a difficult one: if you want to rank for a keyword like “best web hosting”, what’s the strategy, and does your site’s domain rating (DR) matter?
Craig’s quick answer was “yeah”: for a keyword that competitive, DR plays a part.
For more on building authority sites, see Gael Breton on building authority websites.
Does Translating Content Into Other Languages Work for SEO?
I also asked whether translating content into other languages, like Russian, works. Craig shared an example of translating Swedish content into English, and said it worked very well.
It’s a reminder that good content in one market can often be reused in another.
How Will SEO Change? Craig Campbell’s View
To wrap up, I asked how SEO is going. Craig’s view: SEO is going to change a lot, as it always has.
Craig was so humble and kind to us when we met, and it was great to get his insights in person.
For another veteran’s view on where search is heading, read my interview with Cyrus Shepard.
Key Takeaways From the Craig Campbell SEO Strategies Interview
- Craig’s number one tip: CTR and engagement signals
- Drive traffic with Facebook ads, push notifications and email lists
- He’s used expired domains for the last 10 years
- For a competitive keyword like “best web hosting,” DR plays a part
- Translating content into another language worked well for him
- SEO will keep changing, as it always has
FAQs About Craig Campbell and His SEO Strategies
Craig Campbell is a Glasgow-based SEO expert with more than 25 years of experience. He started his own business in 2001, runs Craig Campbell SEO, and provides SEO consultancy, training and speaking. He also shares lessons through his YouTube channel, podcasts and live sessions.
It is a short interview where Craig shares practical SEO tips from more than 25 years of experience: his number one tip on CTR and engagement signals, where to get that traffic, why he still uses expired domains, how he’d approach “best web hosting” and whether translating content works.
His number one tip is CTR manipulation. In his words, whatever you can do to send traffic to your pages and keep it there helps massively. What matters is traffic signals and engagement, meaning people landing on your page and sticking around. These are Craig’s own views.
He listed Facebook ads to push visitors to your pages, push notifications, email lists and buying traffic as a service. His point is that the traffic should land on your page and stay there, because engagement is what matters.
Yes. He says expired domains have been part of his SEO for the last 10 years. His logic is about value: if he can pick up a strong domain for around $10, then it’s all good. He answered “yes, always” when asked if he still uses them.
According to Craig, yes. For a keyword that competitive, DR plays a part. He gave a quick “yeah” when asked, so it is a short answer rather than a full strategy. For longer detail, see my longer interview with him.
Craig shared an example of translating Swedish content into English and said it worked very well. I asked about translating into languages like Russian, and his example shows that good content in one market can often be reused in another.
Final Thoughts on the Craig Campbell SEO Strategies Interview
The Craig Campbell SEO strategies interview is short but direct: focus on traffic and engagement signals, use value-priced expired domains, remember that DR plays a part for competitive keywords, and try reusing translated content. SEO will keep changing, so keep testing.
If Craig’s tips gave you even one idea for your next SEO test, share this interview with a friend who does SEO.
More Inside A Hustler’s Brain Interviews You’ll Love
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- How Charles Floate Making 7 Figures With Affiliate Marketing (Parasite SEO Explained)
- Matthew Woodward Live Interview At AWA Asia Bangkok About SEO
- 14 Best SEO Podcasts to Follow in 2026
If Craig’s tips gave you even one idea for your next SEO test, share this interview with a friend who does SEO.
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Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency, and VenueLabs.com, a full-service PR marketing agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing. Follow Jitendra on Instagram, Facebook, and LinkedIn