In early 2014, he lost his job and his girlfriend at almost the same time. A podcast helped him find a way back. 🎧
On my Inside A Hustler’s Brain podcast, I talked with Rayson Choo, a Singapore nurse, motivational speaker and podcaster, about bouncing back and building a side hustle. 🎙️
📊 In this episode, we unpacked:
- 💔 The setback that started it
- 🎙️ How he landed Grant Cardone
- 🏥 Nursing plus a side hustle
- ❓ Seven levels of why
- 🌱 Reinvent yourself
🎥 Watch the full episode:
💔 The Setback That Started It
In the first months of 2014, Rayson got fired and broke up with his girlfriend. “It seems like Murphy’s law was acting on me.” 💔
Looking to improve himself, he found the Addicted2Success podcast, which inspired his own podcast. It took two or three years to bring that dream to life. Press coverage was a bonus, not the goal. His dad and stepmom supported him, and didn’t ask for money during that hard time. For my own comeback story, read when I met Grant Cardone. 🔗
🎙️ How He Landed Grant Cardone
He messaged Grant Cardone on LinkedIn. Days later, Grant posted a video about visiting Singapore and gave an email for podcasters. The name was hard to catch, so Rayson used captions to decipher it, emailed, and got a reply the next day. He believes he was the first podcaster in that round to interview Grant. 🎙️
He also learned from Gary Vee through YouTube videos and podcasts before ever meeting him. Each year, he learns from one or two mentors. That year it was Nathan Chan of Foundr. For another podcaster’s journey, read Milan Smets on YouTube channels. 🔗
🏥 Nursing Plus a Side Hustle
When I asked about money, he said his nursing job and side hustle together bring in four figures a month. Some months the side hustle earns little or nothing. During COVID-19, people wanted things cheaper or free, so he’d offer something complimentary and upsell later. 🏥
His job wasn’t affected by the pandemic, while his business slowed slightly, though affiliate and brand ambassador collaborations were coming in. He was also building an online program on personal branding: how to brand yourself and then network and collaborate with influencers and entrepreneurs. For more on personal branding, read Ann Smarty on building authority. 🔗
❓ Seven Levels of Why
His tip for building a side hustle alongside a job: first understand your strengths and weaknesses, then find your why. Ask yourself why seven times, for example: why digital marketing, why a freedom lifestyle, and so on. ❓
Then learn to play with your time. You have 86,400 seconds a day, so prioritize and don’t procrastinate. 🕒
🌱 Reinvent Yourself
“Even though I might not be building a six-figure, seven-figure business right now, it doesn’t mean that I can’t do it in the future.” He recalls Gary Vee saying success takes a long view, maybe 21 years. 🌱
Invent or reinvent yourself, keep giving value, and don’t spread negativity online when times are hard. Regret is poison, and kindness is the key. Friendly competition is good, but not to the point of hate. 💚
📝 Key Takeaways From the Rayson Choo Interview
- 💔 Setbacks can start a new direction
- 📩 Reach out directly to the people you want to meet
- 🏥 A steady job can fund a side hustle
- ❓ Ask why seven times to find your purpose
- 🌱 Think long-term: success can take decades
❓ FAQs About Rayson Choo
Who is Rayson Choo?
A Singapore nurse, motivational speaker and podcaster who has interviewed Grant Cardone and Gary Vee.
How much does Rayson Choo make?
He said his nursing job and side hustle together bring in four figures a month, with the side hustle varying month to month.
How did Rayson get Grant Cardone on his podcast?
He messaged him on LinkedIn, then emailed the address Grant shared in a video and got a spot the next day.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- Jitendra Vaswani & Ian Fernando Talking CoronaVirus Impact On Affiliate Marketing
- Alex Lyhovez on How To Makes Sales in Covid19 Pandemic
- Sean Si Motivational Speaker in Philippines How To Make Money at 22 Yrs
- Living in Starvation or Poverty !! This story will inspire you and embolden you
What’s your side hustle? Tell me in the comments. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.