Alex Lyhovez on How To Makes Sales in Covid19 Pandemic

How do you sell when everyone is saving every dollar? 💸

On Inside A Hustler’s Brain, I spoke with my friend Alex Lyhovez from Israel, a business development expert in international markets, speaker and blogger. We talk almost daily. 🎙️

His core belief: even in a digital world, “there will never be a replacement for relationships.” 🤝

📊 In this episode, we unpacked:

• 🤝 Why relationships still win
• 😟 What changed in buyer behavior
• 💡 How to sell in a crisis
• 📦 Pivoting when supply stops
• 💻 Remote developers and diversification

🎥 Watch the full episode:

🤝 Why Relationships Still Win

Alex started in digital marketing about ten years ago. Even with everything online, trust and rapport are what close deals. 🤝

He says he’s built relationships with hundreds of businesses and brought substantial revenue to his clients. 💼

😟 What Changed in Buyer Behavior

This isn’t a normal recession; it’s a pandemic crisis that feels life-threatening. 😟

People now buy what they need, not what they want. A “70% off, buy now” pitch won’t land. 🛑

And B2B and B2C need different answers. 🎯

💡 How to Sell in a Crisis

Alex’s approach:

• 🙋 Ask how you can help instead of pushing a sale
• 🎁 Offer something free, like free access for a period. A company once offered him a free month before he even replied, and he became their ambassador
• ❤️ Show sympathy. Don’t pretend nothing happened: “We’re all in this together”
• 🔁 Consider barter when cash is tight

For another take on sales leadership, read Siddharth Ajmera, LinkedIn sales leader. 🔗

📦 Pivoting When Supply Stops

I shared a friend’s story: his ecommerce business depended on products from China, and when borders closed, it stalled. 📦

I suggested he try affiliate marketing with in-demand health products through ad and affiliate networks. It helped him cover expenses. That year was about survival, not profit. 🛟

My own speaking and workshops stopped, so I focused on my blogs, since everyone was searching online. 💻

💻 Remote Developers and Diversification

Alex is also a partner in a software development company. In Israel, a developer can cost $10,000–12,000 a month; he can bring similar experience for about $3,000, and remote work has made that easy to accept. 💻

His rule: never put all your eggs in one basket. Diversify as much as you can. 🧺

For more on growing through partnerships, read Jason Hunt of Merged Media, plus Justin Cooke of Empire Flipper. 🔗

📝 Key Takeaways From the Alex Lyhovez Interview

• 🤝 Relationships can’t be replaced by technology
• 🛒 In a crisis, sell to needs, not wants
• 🎁 Lead with free help and sympathy
• 🛟 Survive first; profit can come later
• 🧺 Diversify your income

❓ FAQs About Alex Lyhovez

How can businesses make sales during a crisis like COVID-19?

Focus on customers’ needs, ask how you can help, offer something free, show sympathy and build relationships rather than pushing discounts.

Who is Alex Lyhovez?

A business development expert in international markets, speaker and blogger from Israel, and a partner in a software development company.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Alex Fedotoff Interview How He Generated $100+ Million in Sales For Clients
• Steve Brown CEO of Matchstick Ignite (8-9 figures🤑 in Sales)
• Roi Sorezki CEO of Twik On Building Personalization Tool for Ecommerce
• Emanuele Pezzulla From Adcash On How To Succeed in Affiliate Marketing

How are you helping your customers right now? Share this with a business owner who needs it. 💬

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