Emanuele Pezzulla From Adcash On How To Succeed in Affiliate Marketing

How should publishers pick the right ad network, without “shooting in the dark”? 🎯

On Inside A Hustler’s Brain, I spoke with Emanuele Pezzulla, head of key account management at Adcash, where he has worked for 9 years. 🎙️

We covered what COVID-19 changed in advertising, the verticals bringing value in 2021, and Adcash’s newest formats. 💡

📊 In this episode, we unpacked:

• 🦠 COVID-19’s impact on advertising
• 📈 Four verticals booming in 2021
• ✅ How to choose the right ad network
• 🚀 Publisher strategy and traffic trends
• 🆕 Adcash Autotag and in-page push
• 🔭 His advice: keep your eyes open

🎥 Watch the full episode:

🦠 COVID-19’s Impact on Advertising

COVID-19 hit some verticals, like tourism, while online sales, e-commerce and entertainment saw a new wave of traffic. 🦠

The business shifted from the old norm to a new normal: going fully digital. Campaigns that followed that logic benefited. 💻

📈 Four Verticals Booming in 2021

Emanuele groups the verticals bringing value to publishers into four:

• 🎮 Online entertainment: apps, games and even gambling
• 🛒 Services: food delivery, grocery and e-commerce
• 💪 Self-improvement: supplements, immunity boosters, home training, sports equipment and weight loss
• 💰 Make money online: trading, cryptocurrency and currency conversion

For another network’s view, read how to make money with PropellerAds. 🔗

✅ How to Choose the Right Ad Network

Many publishers pick a network because it’s popular or a friend uses it. Emanuele suggests a step-by-step check:

• 🧩 Fit: formats, payout types and offers that match your users
• 🤝 Support: a professional account manager who feeds you data, insights and options
• 💳 Payments that are comfortable for you
• 🛡️ Reputation: do they pay, and are real-time stats real?

A bad network can cost you money and users, which is even worse. I always check whether the account manager understands my traffic source. 🔍

🚀 Publisher Strategy and Traffic Trends

Publishers are taking better care of content and SEO, and smaller sites are ranking higher. 📈

Page speed matters for monetization. If a page and its ads keep loading, users bounce to the next result. ⚡

With more traffic, publishers are more willing to test new formats, like popunders, interstitials and in-page push, on top of banners. Testing finds the right setup and lifts revenue. 🧪

🆕 Adcash Autotag and In-Page Push

Autotag is a single tag that serves three formats: popunder, in-page push and interstitial. One setup replaces multiple JavaScript tags. 🏷️

Adcash then shows the most profitable campaign and format for each visitor’s geo, browser and OS. A slider offers three presets: user-experience friendly, balanced and aggressive. 🎚️

Adcash also revamped push into in-page push, which skips user collection, monetizes right away and doesn’t interfere with navigation. For more from the team, read my interview with Marouan Bouhachi from Adcash. For another affiliate network view, see Kate from PIN-UP Partners. 🔗

🔭 His Advice: Keep Your Eyes Open

Emanuele misses face-to-face events; his last was Affiliate Summit in Vegas before the pandemic. Adcash has run webinars and online conferences in the meantime. 🤝

His advice for advertisers and publishers: keep your eyes open, don’t focus only on the day-to-day, and always have a plan B. 🔭

“Out of negative situations, there are a lot of opportunities.” Customers who shifted gears fast survived and even grew. 🚀

📝 Key Takeaways From the Emanuele Pezzulla Interview

• 🦠 COVID-19 pushed advertising fully digital
• 📈 Entertainment, services, self-improvement and make-money verticals boomed
• ✅ Choose ad networks on fit, support, payments and reputation
• ⚡ Page speed directly affects monetization
• 🏷️ Adcash’s Autotag serves three formats with one tag
• 🔭 Always have a plan B

❓ FAQs About Emanuele Pezzulla

Who is Emanuele Pezzulla?

Head of key account management at Adcash, where he had worked for 9 years at the time of this interview.

How should publishers choose an ad network?

Check fit (formats, payouts, offers), support from an account manager, payment options, and reputation, including whether stats are real.

What is Adcash Autotag?

A single tag that displays popunder, in-page push and interstitial ads, automatically choosing the most profitable campaign for each visitor.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Nilufar Yusupova How to Make $600 a Day With AdsEmpire
• The Future of Digital Advertising: A Conversation with Adsterra’s Daria
• How To Become A Millionaire in Affiliate Marketing With Renz Gonzales
• Aina Sivtceva Head of CPA Department At Adsterra Talks About Affiliate Marketing Strategies

Which ad format works best on your site? Share this with a publisher friend. 💬

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