What if conversion optimization took one minute to install instead of six months? ⚡
On Inside A Hustler’s Brain, I spoke with Roi Sorezki, founder and CEO of Twik, an automated personalization and business intelligence tool. 🎙️
Roi started his first venture at 13 and has been an entrepreneur for 24 years. 🚀
📊 In this episode, we unpacked:
- 🧒 From a teen portal to 15 startups
- 🧪 Why A/B testing tools fail SMBs
- ⚙️ How Twik works
- 🍪 Cookieless fingerprinting
- 🛒 Shopify launch and roadmap
- 🤝 Team, culture and the partner program
🎥 Watch the full episode:
🧒 From a Teen Portal to 15 Startups
Around 1996–97, at 13, Roi created a teenage portal, then moved on to movie networks. 🧒
After four years with interactive and digital agencies in London, he returned around 2009 and started an agency in Israel with an incubator for marketing technologies. 🇮🇱
Over about eight years, they built 15 startups. Some were profitable, but they shut them all down because none could become a unicorn. 🦄
Twik started in early 2017 as a Google Ads optimization extension. By February 2017, they saw the infrastructure could do much more. 💡
🧪 Why A/B Testing Tools Fail SMBs
Tools like Google Optimize, Optimizely and Dynamic Yield are built for enterprises. They need API and SDK integration, analytics event setup, technical staff and data scientists. 🧪
Testing even one call to action, like “Book demo” versus “Schedule a demo”, means tagging, goals, audiences and constant monitoring. Enterprise tools can start at around $10,000 a month. 💸
Twik automates user tagging, goal detection and targeting, so you don’t need to configure anything. 🤖
⚙️ How Twik Works
Install one line of code, the Shopify app, or the WordPress/WooCommerce plugin (or use Google Tag Manager). Setup takes about a minute. ⚙️
Twik scans your site structure, menus, products and prices, detects goals like add to cart and checkout, and profiles users. Then it personalizes the storefront and catalog for each visitor. 🛒
Its decision engine checks whether sales actually rise and scales personalization up or down. The Shopify dashboard shows revenue uplift during a 30-day free trial, with plans from $9 a month. 📈
It runs on the front end, so it can’t touch your database. That makes it safe even for banks. Twik also offers a free pop-up generator, chatbot generator and variants marketplace. 🔒
Twik doesn’t use cookies. Its anonymized fingerprint lasts about a year, compared with roughly six months for a cookie, and works for 100% of users. 🍪
Why it matters: one user with 20 visits and one purchase has a 100% conversion rate, but cookie-based tools may count 20 new users and report 5%. “If you want to increase sales, you better be accurate.” 🎯
🛒 Shopify Launch and Roadmap
Twik shifted from enterprises to SMBs because COVID pushed many stores onto platforms like Shopify and BigCommerce. They even offered the platform free for a few months and onboarded thousands of websites. 🌍
Within a week of the final Shopify release, it became the most trending app, then a staff pick for a week, gaining hundreds of installs. Top installs show an average revenue increase of over 30%. 🚀
Next: plugins for PrestaShop, BigCommerce, Wix and Joomla. For more ecommerce growth ideas, read Alex Micol’s ecom secrets. 🔗
🤝 Team, Culture and the Partner Program
The core team is 12 people, about 20 at the office and about 30 including freelancers worldwide. At their first seed round, 20% of the company went to employees. 🤝
Twik’s affiliate program pays 10–20% for referrals for the first year. Agencies and experts who onboard and support customers get 40% and can charge 100% for their own services. 💰
COVID gave Roi more time: Zoom replaced same-day flights. I shared that I also treat my 20-person team like family. For another founder story, read how Wing Assistant scaled, plus Alex Drew, CEO of Odys. 👨👩👧
📝 Key Takeaways From the Roi Sorezki Interview
- ⚡ Twik automates CRO with a one-minute install
- 💸 Enterprise A/B testing is too complex and pricey for SMBs
- 🍪 Cookieless fingerprinting gives more accurate conversion data
- 🛒 Twik’s Shopify app became a staff pick within weeks
- 🤝 Giving employees equity builds a committed team
- 💰 Partners can earn up to 40%
❓ FAQs About Roi Sorezki
What is Twik?
An automated personalization and business intelligence tool that detects your site’s goals and personalizes it for each visitor to increase sales, with no configuration.
How much does Twik cost?
At the time of the interview, it had a 30-day free trial and started at $9 a month. Its business intelligence features were free.
Does Twik have an affiliate program?
Yes. 10–20% for referrals in the first year, and 40% for partners who onboard and support customers.
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- Thomas Smale FE International Founder Interview On Selling Multiple 6-7 Fig Websites
Would automated personalization help your store? Share this with an ecommerce friend. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.