Marouan Bouhachi From Adcash.com On How To do Affiliate Marketing and Make Money in Covid19

Did COVID-19 kill ad budgets, or did some advertisers actually spend more? 🤔

On Inside A Hustler’s Brain, I spoke with Marouan Bouhachi, publisher and advertiser manager at Adcash, about making money with affiliate marketing during the pandemic. 🎙️

He covered the best verticals, fraud, shady network practices, ad formats and payouts. 💡

📊 In this episode, we unpacked:

• 🦠 COVID-19’s two-sided impact
• 📈 Best offers and verticals
• 📊 What to track and test
• 🛡️ Zero tolerance to fraud and shady practices
• 💰 Top ad formats and payment options
• ⚖️ Balancing monetization and user experience

🎥 Watch the full episode:

🦠 COVID-19’s Two-Sided Impact

COVID-19 hit the ad industry in two ways. Some advertisers increased budgets because their products were consumed more at home, like gaming and VOD. 📈

Others cut budgets, because advertising is often the first thing companies cut in a crisis. 📉

📈 Best Offers and Verticals

Strong offers included VOD, gaming and food delivery apps. In Estonia, restaurants only delivered, so food apps boomed. 🍔

Evergreen verticals like sweepstakes, casinos and betting kept performing. 🎰

The key is matching traffic to the right ad. For example, sports news traffic pairs well with betting offers. Adcash has exclusive traffic sources and worldwide coverage. For more, read Emanuele Pezzulla of Adcash on succeeding in affiliate marketing. 🔗

📊 What to Track and Test

It depends on the advertiser’s goal: an install, registration, retention or a sale. There’s no single magic tip. 🎯

One global tip: use server-to-server (S2S) tracking, whose macros give you valuable data to optimize performance campaigns. 📊

🛡️ Zero Tolerance to Fraud and Shady Practices

Adcash has an in-house anti-fraud technology, a fraud analyst team and external tools, to protect advertisers’ budgets and keep bad ads away from publishers. 🛡️

Since early 2019, Marouan has seen some networks use shady practices: banners that redirect, in-page push that triggers pops, impression shaving, and one tag firing several formats without the publisher’s consent. 🚨

That breaks trust and can hurt your SEO, rankings and user experience. 📉

💰 Top Ad Formats and Payment Options

The most profitable formats are popunder and interstitial, because they beat ad blindness. Banners and native complement them, and native suits content promotion. 💰

Banners and native work best on high-converting Tier 1 traffic, like the US, Canada, Australia, UK, New Zealand, Scandinavia, most of Western Europe and some Middle East countries. 🌍

Adcash pays publishers via wire transfer, PayPal, Payoneer, Skrill, WebMoney and Bitcoin. The minimum withdrawal is 25 EUR/USD (100 for wire). 💳

👉 Join Adcash here

⚖️ Balancing Monetization and User Experience

Pops got a bad reputation from webmasters who abused them. Marouan’s four keys for balance:

• 🔢 Capping: limit impressions per time frame
• 📍 Right placement
• 🧼 Clean ads
• 🎯 Relevance to your audience

Adcash’s interstitials are customizable, including full-screen or smaller layouts, delays, capping and an optional five-second countdown. ⏱️

He reads ExchangeWire, Search Engine Journal, Adweek and Marketing Directo, watches The Programmatic Society on YouTube, follows Servando Silva and subscribes to Stacked Marketer. For a network comparison, read how to make money with PropellerAds. 📚

📝 Key Takeaways From the Marouan Bouhachi Interview

• 🦠 Some advertisers increased budgets during COVID-19
• 🎯 Match your traffic to the right offer
• 📊 Use S2S tracking for better optimization
• 🛡️ Avoid networks with shady practices
• 💰 Pops and interstitials are the top earners
• ⚖️ Capping, placement, clean ads and relevance protect UX

❓ FAQs About Marouan Bouhachi

What are the best ad formats on Adcash?

Popunder and interstitial are the most profitable, with banners and native as complements, especially for high-converting Tier 1 traffic.

How does Adcash pay publishers?

Via wire transfer, PayPal, Payoneer, Skrill, WebMoney or Bitcoin, with a 25 EUR/USD minimum (100 for wire).

How do you balance ads and user experience?

Use frequency capping, the right placement, clean ads and relevant offers.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Nilufar Yusupova How to Make $600 a Day With AdsEmpire
• The Future of Digital Advertising: A Conversation with Adsterra’s Daria
• Roi Sorezki CEO of Twik On Building Personalization Tool for Ecommerce
• Aina Sivtceva Head of CPA Department At Adsterra Talks About Affiliate Marketing Strategies

Which ad format earns best on your site? Share this with a publisher friend. 💬

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