The Future of Digital Advertising: A Conversation with Adsterra’s Daria

“I do sleep at work.” Daria’s secret for handling stress in a fast-changing industry is a 15-minute power nap. 😴

At Affiliate World Dubai, I sat down with Daria, head of the programmatic RTB team at Adsterra, who manages both the buying and selling sides. 🎙️

She has six or seven years in the industry and had been at Adsterra for about eight months. We talked RTB, traffic quality and her habits. 💡

📊 In this episode, we unpacked:

• ⚙️ How Adsterra’s RTB works
• 🛡️ How partners are tested
• 🔮 Adsterra’s focus for 2023
• 😴 Power naps and checklists
• 🤖 Her view on AI and jobs

🎥 Watch the full episode:

⚙️ How Adsterra’s RTB Works

Daria says RTB isn’t a special feature. It’s a widespread technology used by many ad networks. Adsterra uses it to match publishers with demand from advertisers. ⚙️

It works much like regular smart links, but the connection happens between two ad servers. The key difference from a direct link: instead of one bid per campaign, they set specific bids for each partner. 🎯

On the DSP side, buying works much like a regular advertiser on a self-serve platform, but it’s handled by programmatic account managers. You share your RTB specs, the tech team sets it up, and they recommend bids and share feedback on ad quality. 🤝

🛡️ How Partners Are Tested

Adsterra uses traffic checkers, manual checks and automation. Any ad network can join, but first comes a big test lasting two to four weeks. 🧪

Only if performance is good and the compliance team gives the green light does Adsterra onboard the partner. ✅

For a CPA perspective from the same company, read Aina Sivtceva, head of CPA at Adsterra. 🔗

🔮 Adsterra’s Focus for 2023

Her department planned to implement big technologies to improve traffic quality and develop display formats like banners. She described it as a lot of research work ahead. 🔮

She expected display formats to grow fast. For another ad network’s view on trends, read Konsta from PropellerAds. 🔗

😴 Power Naps and Checklists

• 😴 Stress: a 15-minute power nap at work to clear her thoughts and come back refreshed. She recommends it to almost everyone
• ✅ Tools: always have a system and a plan. She loves checklists and gets her team to use them to avoid wasted time
• ⏰ Hours: anywhere from five to almost 15 a day, depending on the day
• 🦸 Her hero: herself, quoting Snoop Dogg’s “I want to thank me”
• 📚 Hobbies: reading and stretching

Born and raised in Russia, she moved to Cyprus a few years ago. She enjoyed Affiliate World Dubai’s separated booths, which make it easy to find ad and affiliate networks. 🌍

🤖 Her View on AI and Jobs

Daria thinks AI is going to make a breakthrough, but she doesn’t think it will take jobs. Adsterra is adapting to tools like ChatGPT without removing people. 🤖

For more on AI in advertising, read Alex Micol on using AI to make ads faster. 🔗

📝 Key Takeaways From the Adsterra Interview

• ⚙️ RTB connects publishers and advertisers between ad servers
• 🎯 Per-partner bids are the key difference from direct links
• 🧪 New partners get a 2–4 week test before onboarding
• 🔮 Traffic quality and display formats were 2023 priorities
• 😴 A 15-minute power nap can reset your day
• ✅ Use checklists to avoid wasted work

❓ FAQs About Daria

How does Adsterra’s RTB work?

It matches publishers with advertiser demand through a connection between two ad servers, with specific bids set for each partner, handled by programmatic account managers.

How does Adsterra onboard RTB partners?

Any ad network can apply, but it first runs a two-to-four-week test, and the compliance team must approve before onboarding.

What is Daria’s tip for handling stress?

A 15-minute power nap at work.

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Do you buy or sell traffic via RTB? Share this with someone getting into programmatic. 💬

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