Revealbot Cofounder Interview Iskander : How it Helps Facebook Ads Automation

“It’s like a guy with a shovel when they’re running a tractor.” 🚜

At an e-commerce event in Bangkok, where speaker after speaker mentioned Revealbot, I met its co-founder Iskander to learn how it helps automate Facebook ads. 🎙️

📊 In this episode, we unpacked:

• 💡 From a Slack bot to ad automation
• 🚜 Why automation matters
• ⭐ Three best features
• 📋 Preset rules vs your own rules

🎥 Watch the full episode:

💡 From a Slack Bot to Ad Automation

The idea came from working with clients on analytics. Their CEO had an analytics background, and marketing reporting was a clear pain point across many platforms. 💡

More than two years earlier, they launched a Slack bot that delivered quick reports during the chatbot hype. It took off, and client conversations led them to Facebook ads automation. For another automation tool, read Yahav Hartman on Madgicx. 🔗

🚜 Why Automation Matters

Competition is tough. If you’re not testing dozens of creatives and moving budget from losers to winners, you’ll lose to people who automate: “a guy with a shovel” against a tractor. 🚜

Automation actually helps personalization: it takes routine work like budgets, bids and stats off your plate, so you can focus on audiences, creatives and the message. For dropshippers, your job is the best creatives, copy and product. Automation handles the rest. For a top Revealbot user, read Depesh Mandalia’s interview. 🔗

⭐ Three Best Features

First, automated rules: pause, start, increase budget or bid, or duplicate, based on conditions. Second, automated post boosting for people and agencies running many posts across pages, so you don’t have to boost organic winners manually. ⭐

Third, a newer bulk ad creation feature. Throw in headlines, texts, images, videos and audiences, and it multiplies them into dozens of ad variations, perfect for testing 25 ad sets on a new product. They were also hinting at automation for Google Ads. For a Google Ads view, read Earnest Epps’s interview. 🔗

📋 Preset Rules vs Your Own Rules

Are there rules that just work? Yes and no. Basic rules work in about 90% of cases, and new users get a cheat sheet of the most common ones, gathered from clients and their own testing. 📋

But every case is different. Track how your rules perform, adjust them toward your goal and keep experimenting. For more Facebook ads tips, read Tim Burd’s interview. 🔗

📝 Key Takeaways From the Revealbot Interview

• 🚜 Automate routine ad management
• 🎨 Spend your time on creatives and audiences
• ⭐ Use automated rules, boosts and bulk creation
• 📋 Start with proven rules, then adjust
• 🧪 Keep experimenting

❓ FAQs About Iskander

What is Revealbot?

A Facebook ads automation tool that manages campaigns with automated rules, post boosting and bulk ad creation.

How did Revealbot start?

As a Slack bot that delivered quick marketing analytics reports.

Do Revealbot’s preset rules work for everyone?

Basic rules work in about 90% of cases, but you should track and adjust them for your own goals.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Jason Hunt Merged Media Cofounder Interview At DMIEXPO Israel 2019
• Dennis Yu Facebook Advertising Expert Interview Founder of BlitzMetrics
• Alex CMO of Adplexity Explains How Adplexity Can Help You in Spying
• Oli Gardner Unbounce Co-Founder Shares Best Landing Page Optimization Tricks

Which Facebook ads tasks would you automate first? Tell me in the comments. 💬

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