“Almost anyone can be profitable spending $5 a day. At $20,000 a day, it’s a different story.” 💥
In Bangkok, right after his talk at Affiliate World Asia, I sat down with Facebook ads legend Tim Burd, founder of the Facebook Ad Buyers group and host of mastermind workshops around the world. 🎙️
📊 In this episode, we unpacked:
- ⚖️ From lost money to 500% ROI
- 📺 The TV-show targeting hack
- 📈 Scaling, creatives and automation
- 🛍️ What separates winning stores
- 🛡️ Avoiding bans and his masterminds
🎥 Watch the full episode:
⚖️ From Lost Money to 500% ROI
About six or seven years earlier, Tim started a lead gen company for social security disability lawyers. He’d never run Facebook ads, and lost money for two days straight. ⚖️
He didn’t give up. He tried new targeting and creatives, and on day three hit a 500% ROI, buying leads for about $4 and selling them for $25. He’s been hooked on Facebook ads ever since, and started his Facebook ad buyers group. For an agency built on his early projects, read Oliver Kenyon’s interview. 🔗
📺 The TV-Show Targeting Hack
For audience research, Google your audience, then use Audience Insights to find high-affinity pages, movies, music and TV shows. 📺
His mastermind-level tip: use iSpot.tv, a TV commercial spy tool. Type in your biggest competitor and see which channels and shows they advertise on. Those companies spend millions on market research, so target those shows and channels on Facebook. He never targets audiences under 1 million: in a small audience there are too few likely buyers, and the price climbs. Go for 1-2 million minimum, test interests and lookalikes (1%, 5%, 10%), and let the data decide. For a data-driven view, read Dennis Yu’s interview. 🔗
📈 Scaling, Creatives and Automation
Creative matters more than targeting. To scale, he uses his “sneak attack” method from his AWA talk and his “shotgun” and surfing strategies: lots of ad sets, pause the losers, keep the winners. 📈
Revealbot automates rules to turn off bad ads, duplicate good ones and scale budgets. He doesn’t use spy tools: copying a competitor’s creative is like duplicate content, and the original gets priority. But searching Facebook for a quoted phrase like “FREE SHIPPING” plus a product works like a built-in spy tool. For automation at scale, read Yahav Hartman on Madgicx. 🔗
🛍️ What Separates Winning Stores
Customer service and product quality, the reason he switched to Apple. Treat customers how you’d want to be treated. If something’s on backorder, tell them, or they’ll think they’re being scammed. 🛍️
Branding should be a 5-10+ year plan. Dropshipping isn’t new or short-term: big retailers have done it for years. Facebook’s customer feedback score matters: below 2 your CPMs can double, below 1 you can be banned, and above 2 your traffic gets cheaper. Raise order value with bundles and one-click upsells, retarget buyers with a special deal, and win back cart abandoners with dynamic product ads, Messenger ads asking what stopped them, and testimonial carousels. For more e-commerce growth, read Akram Hamam’s interview. 🔗
🛡️ Avoiding Bans and His Masterminds
Bans were rising, even on clean accounts. Keep your disapproval rate low: always appeal disapproved ads, delete any whose appeal is denied, and duplicate approved ads many times so the ratio improves. 🛡️
Tim ran masterminds in the US, Asia, Europe and Australia, usually right after big conventions. The next ones split about 20 people into pods (landing pages, influencer marketing, Facebook scaling, newbies) for one-on-one help. He kindly offered my readers a special mastermind discount, so check his site for current dates and offers.
📝 Key Takeaways From the Tim Burd Interview
- 💪 Don’t quit after two bad days
- 📺 Target the TV shows your competitors advertise on
- 👥 Keep audiences above 1 million
- 🎨 Creative matters more than targeting
- 🛡️ Appeal every disapproved ad
❓ FAQs About Tim Burd
Who is Tim Burd?
A Facebook ads expert who started in lead generation, founded a large Facebook ad buyers community and runs masterminds worldwide.
What audience size does Tim Burd recommend?
At least 1 to 2 million people.
How does Tim recover abandoned carts?
With dynamic product ads, Messenger ads asking what stopped the purchase, and testimonial carousels.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- Jason Hunt Merged Media Cofounder Interview At DMIEXPO Israel 2019
- Oli Gardner Unbounce Co-Founder Shares Best Landing Page Optimization Tricks
- How To Make Money With Propeller Ads: Konsta Explains 🤑
- Emanuele Pezzulla From Adcash On How To Succeed in Affiliate Marketing
What’s your best Facebook ads targeting hack? Tell me in the comments. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.
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