“Everyone’s obsessed with traffic. Very few people focus on the conversion rate.” 📈
On my Inside A Hustler’s Brain podcast, I talked with Oliver Kenyon, co-founder of Landing Page Guys, about his journey and his best landing page optimization tips. 🎙️
📊 In this episode, we unpacked:
- 🎤 From rap forums to a seven-figure exit
- 🏗️ How Landing Page Guys started
- ⚡ Speed and the AIDA layout
- ⭐ Social proof and trust
- 🖱️ Benefits, emojis and button copy
🎥 Watch the full episode:
🎤 From Rap Forums to a Seven-Figure Exit
At 14 or 15, Oliver loved hip-hop and rap battles online, and pitched his dad and grandfather “Shark Tank” style: $100 for 40% of a rap forum. It failed, but on a hip-hop forum he met someone doing CPA marketing with incentive traffic and content lockers. 🎤
While working as a full-time chef, Oliver did CPA marketing with him part-time until it clicked. He then started an affiliate marketing forum just for friends. It blew up, advertisers came, and after six or seven years he sold it to an investment firm for seven figures. For another forum-driven story, read Ian Fernando’s interview. 🔗
🏗️ How Landing Page Guys Started
Forum members kept asking for his designer, so he became the middleman and managed projects for a cut. Their first client was Tim Burd of the Facebook Ad Buyers group, whose feedback on what converted taught them the trade. 🏗️
Seven years later, he and co-founder Andy were handling 50 to 100 projects a month: lead gen, e-commerce, pre-sell advertorials, webinar opt-ins and funnels. They had a team of eight in the UK and 30 to 40 external designers and developers. For Tim’s story, read Tim Burd’s interview. 🔗
⚡ Speed and the AIDA Layout
Tip one: page speed. Run a speed report and give it to your developer. Anyone can compress images and videos with a free tool, re-upload them and see conversions lift. ⚡
Tip two: AIDA. Picture your page as an A4 sheet split into four equal sections: attention (a strong value proposition at the top), interest, desire, then action. For more on conversion-focused content, read Gael Breton on authority sites. 🔗
Tip three: put social proof above the fold. Without it, you’re losing money. Add Amazon-style stars with a line like “rated 4.6 out of 5 by 100 paying clients”, then a short testimonial with a photo and name. ⭐
Tip four: trust seals. Put payment badges like Visa and MasterCard by your buy buttons: we trust the companies they back, the same way seeing someone with Gary Vee builds trust. Authentic reviews convert better: adding one mildly negative sentence to a glowing review makes it more believable. 🛡️
Tip five: talk benefits over features. Tip six: emojis on buttons. They tested countdown timers, shopping carts and calendars, and the pointing-finger emoji beat them all. Tip seven: make button text descriptive and first person: “Get mine now” beats “Buy now”. 🖱️
Oliver predicted lead gen would boom after COVID-19, with bundles and subscriptions working for e-commerce. His routine: HIIT, a cold shower and work from about 8 to noon. Scaling came when he and his co-founder stopped working in the business and hired. His book pick: Daniel Priestley’s Oversubscribed. “Take action, because you’re lazy if you don’t.” For more on paid traffic, read how to make money with PropellerAds. 🔗
📝 Key Takeaways From the Oliver Kenyon Interview
- ⚡ Compress images to speed up pages
- 📄 Lay out pages with AIDA
- ⭐ Put social proof above the fold
- 🛡️ Add trust seals next to buy buttons
- 🖱️ Use first-person, emoji-boosted buttons
❓ FAQs About Oliver Kenyon
Who is Oliver Kenyon?
Co-founder of Landing Page Guys, a conversion-focused landing page agency, who earlier built and sold a large affiliate marketing forum.
What is the AIDA landing page layout?
Split the page into four parts: attention, interest, desire and action.
Descriptive first-person text like “Get mine now”, and in their tests, a pointing-finger emoji.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- Oli Gardner Unbounce Co-Founder Shares Best Landing Page Optimization Tricks
- How Alex Micol Made ZERO to $10 MILLION in Just 40 Days! (Ecom secrets)📈
- Akram Hamam : Mastering the Art of Affiliate Marketing From 7-Figure Millionaire
- How to Make Big Money With Direct Traffic 2025 Via 🚀 Kirill Radionov Galaksion CDO
Which of these landing page tips will you test first? Tell me in the comments. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.