Jason Hunt Merged Media Cofounder Interview At DMIEXPO Israel 2019

“You have to blend in by standing out.” 📱

At DMIEXPO Israel 2019, I had a short chat with fellow Gary Vee fan Jason Hunt of the digital agency Merged Media about TikTok, branding and Facebook ads. 🎙️

📊 In this episode, we unpacked:

• 🎵 What TikTok tells us about attention
• 🌟 Stand out in a noisy feed
• 🎯 Pixels and retargeting
• 🎥 Document the journey

🎥 Watch the full episode:

🎵 What TikTok Tells Us About Attention

Jason had just started on TikTok. It skews younger, but that audience is extremely engaged. Its quick 15-second clips match a very short attention span, so every video has to grab attention fast. 🎵

Facebook is different: people click, read and consume longer copy. The interesting question is where TikTok users go next. For another view on TikTok, read Dennis Yu’s interview. 🔗

🌟 Stand Out in a Noisy Feed

His 2020 trend: focus on branding. Newsfeeds are full of noise, so you have to differentiate: build a brand and value on the front end, then sell on the back end. 🌟

His favorite marketer is Gary Vee. He also mentioned meeting Ezra Firestone, who called him up on stage at an affiliate event in New York, which Jason said showed Ezra’s true colors. For my own Gary Vee-style lessons, read how I met Grant Cardone. 🔗

🎯 Pixels and Retargeting

The best way to sell with Facebook: set up your pixels and events correctly, then retarget. If someone reaches the cart page without buying, they should see a very specific ad that entices them back. 🎯

A trick for shoppers: check a brand’s Facebook page transparency to see what discount ads it’s running. Add an item to your cart and you may get that discount. For agencies, he said the same applies: before hiring a social media agency, look at the ads they run for themselves. For more on Facebook ads, read Yahav Hartman on Madgicx. 🔗

🎥 Document the Journey

Merged Media creates lots of content. Their videographer, Christa, was recording our interview. Documenting the journey, good and bad, mistakes included, builds trust and authority, so people don’t see them as “some sleazy sales agency” pushing a $997 course. 🎥

It was Jason’s first time in Tel Aviv. Friends had warned him it wasn’t safe, but he found it completely fine and loved the place. He liked DMIEXPO for being tight-knit, with decision makers in the room and very friendly people. For more on paid traffic, read Kirill Radionov on direct traffic. 🔗

📝 Key Takeaways From the Jason Hunt Interview

• 🎵 Short-form video needs instant hooks
• 🌟 Brand on the front end, sell on the back end
• 🎯 Set up pixels and cart retargeting
• 🔍 Check an agency’s own ads before hiring
• 🎥 Document your journey to build trust

❓ FAQs About Jason Hunt

Who is Jason Hunt?

A digital marketer with Merged Media, an agency that runs Facebook ads and creates content for businesses.

What is Jason Hunt’s top Facebook ads tip?

Set up pixels and events correctly, and retarget people who reach the cart without buying.

How can you check a social media agency?

Look at the ads they run for themselves.

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• Jeff Bullas Interview: How He Became Top Social Media Influencer
• This Guy Makes $1000+ Per Month From Social Media Marketing

Are you on TikTok yet for your brand? Tell me in the comments. 💬

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