How to Grow Your Business With Social Media & AI: Insights From Alena Zharkovskaya 📱

“You don’t have to be on TikTok, Instagram and YouTube at the same time. It’s a mess.” Alena Zharkovskaya’s advice is to focus. 🎯

At SiGMA Dubai 2023, I sat down with Alena Zharkovskaya, head of PR and an Instagram creator with about 26 million views on her reels. We’d just spoken on the same panel about content marketing, SEO and AI. 🎙️

It was her first time speaking at a conference, and she shared how to find your USP, pick your platform and think about AI. 💡

📊 In this episode, we unpacked:

• 🧭 Know your USP first
• 📱 Focus on the right platform
• 🎤 What she took from GaryVee
• 🤖 AI won’t replace the human approach
• ☀️ Staying positive

🎥 Watch the full episode:

🧭 Know Your USP First

Asked about SEO and content strategy for 2023, Alena’s answer was the same: understand your USP. Without it, you don’t know who you are, where you’re going or what your final destination is. 🧭

Go deeper than the surface. Write down the viewpoint that sets you apart, focus on it, and you’ll succeed in any field. ✍️

📱 Focus on the Right Platform

Her PR team applies what works on her own social media to clients. Her advice: don’t try to be everywhere at once. 📱

She’s an Instagram influencer, not a YouTuber, so Instagram is her fundamental platform. Know why you’re doing something and what the clear goal is, whether it’s interviews or content. 🎯

For more on building a creator presence, read Milan Smets on running profitable YouTube channels. 🔗

🎤 What She Took From GaryVee

Her favorite speaker at SiGMA was Gary Vaynerchuk, because she could take something and apply it right away. 🎤

His message: CEOs need to be the face of their brand on LinkedIn, Twitter, Facebook and TikTok. Alena liked his idea of adapting content to each platform: business on LinkedIn, lifestyle on Instagram. 📲

I was impressed that he was humble, taking photos with everyone. Alena’s view: be kind to the world, and the world will be kind to you. For more from SiGMA, read Eman Pulis, founder of SiGMA. 🔗

🤖 AI Won’t Replace the Human Approach

Alena says you don’t need to fear losing your job if you’re passionate and professional. Even if some people do, good professionals will find another way. 🤖

AI can simplify life and save time, but “I can’t imagine my life that something will work without human approach.” Use it as an assistant, not a replacement. 🤝

For more on AI and content, read Amit Tiwari’s ChatGPT SEO hack. 🔗

☀️ Staying Positive

She focuses on positive things, because focusing on negatives means nothing good happens. Some days are for staying in bed with ice cream, and that’s okay. ☀️

Her goal is to learn something new every day and be better than yesterday. “Life is a game.” 🎮

• 💸 Money advice: be careful with money and think about tomorrow
• 🥑 Favorite food: avocado and salmon
• 🗼 Vacation: Paris
• 🇳🇱 Business city: Amsterdam, where people mix fun and networking

📝 Key Takeaways From the Alena Zharkovskaya Interview

• 🧭 Define your USP before your strategy
• 📱 Focus on one platform that fits you
• 🎤 CEOs should be the face of their brand
• 🔁 Adapt content to each platform
• 🤖 Use AI as an assistant, keep the human approach
• ☀️ Focus on positives and improve daily

❓ FAQs About Alena Zharkovskaya

What is Alena Zharkovskaya’s top content tip?

Understand your USP and what sets you apart, then focus on the platform that fits you instead of trying to be everywhere.

What does Alena think about AI?

It can simplify life and save time, but she can’t imagine it working without the human approach. Use it as an assistant.

Which speaker did Alena like most at SiGMA Dubai?

Gary Vaynerchuk, for advice she could apply right away.

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Which platform is your fundamental one? Share this with a founder who’s trying to be everywhere. 💬

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