This ChatGPT SEO Hack Beats 99% of SEOs 🤯 ft. Amit Tiwari

The SEO game keeps changing, but is it really as new as everyone says? 🤔

In this episode of Inside A Hustler’s Brain, I sat down with Amit Tiwari, an SEO practitioner whose YouTube channel has trained thousands of students, for a practical, no-fluff conversation about SEO, AI and building a career. 🔥

Amit is refreshingly honest: AI isn’t a magic shortcut, and a real SEO career takes patience. 💡

📊 In this episode, we unpacked:

• 🎬 From video production to PPC to SEO
• 🧠 Why AI in search is more than a decade old
• 💸 Why Google goes after affiliate money
• 🚶 What separates students who succeed
• 💰 Link SEO to revenue, not rankings
• 🏪 Local SEO is an investment in your digital shop
• 🤖 Build your SEO pipeline on AI
• 🔮 Why Web MCP could be the next big thing

🎥 Watch the full episode:

🎬 From Video Production to SEO

Amit came to digital marketing from a very different route: video production. From there he moved into PPC, first Meta Ads and then Google Ads, and finally SEO. 🎥

He got serious about SEO right after Google’s Panda and Penguin updates. Before that, SEO was “like the wild wild west,” but those updates made things more structured. 🤠

“I’m an SEO practitioner first,” he says. He doesn’t call himself an expert or a teacher. He shares what he learns on the job, and his audience made him a teacher. His role model? Matt Cutts. He wishes Google would bring him back to rebuild trust between publishers, SEOs and Google. 🙌

🧠 Why AI in Search Isn’t New

“I don’t want to sound old, but I have yet to see a substantial change in SEO.” Machine intelligence was already in Panda and Penguin. Google launched BERT around 2018, which was AI-based, and Google had invented transformers a year before and open-sourced them. 🤖

ChatGPT’s launch made AI more visible after 2023, but “AI in SEO or AI in marketing is more than a decade old.” There’s more noise now, but if you keep your ear to the ground, it’s largely the same game. 👂

💸 Why Google Goes After Affiliate Money

Have affiliate sites been hit hard by Google’s updates? “Absolutely.” Amit says Google’s trend is to go after whatever industry makes easy money. 🎯

It’s like Amazon: Amazon sees which products sell well and creates its own version. Google sees what people search for and what advertisers spend on, then enters those markets, like its flights platform and special arrangements for hotels. “If affiliates are not making money, who is making money? Google.” 💰

For more on this shift, read Kripesh Adwani on his SEO downfall. 📉

🚶 What Separates Students Who Succeed

Amit has watched thousands of students. The ones who get stuck doubt everything. “The process of learning means you don’t know something about the subject.” If you judge every step, you won’t learn anything. 🤨

Students who stuck with it for three to five years have moved up companies or opened agencies, and some of his own staff have started successful startups. Others watch two or three videos and imagine someone else’s success. “Even the people showing success on social media have put in years of effort.” ⏳

He also urges people to attend SEO events. Sitting in your room scrolling social media, “you’re either going to get too happy or too sad, and both situations are dangerous.” Meet people who actually work on the ground, including other attendees, not just speakers. 🤝

💰 Link SEO to Revenue, Not Rankings

The biggest mistake agencies make with small and medium businesses: working around the owner’s wishes instead of educating them about what their audience actually needs. 🧭

Agencies also focus too much on rankings, traffic, clicks and impressions. “At the end of the day, the client is going to ask you for the money.” Link your efforts to revenue, and you’re good. 💵

Ads or SEO in 2026? Amit came from ads, but once you scale, Google and Meta raise your costs. People see an ad, then check your website and social channels to verify you. “Without SEO, your ads are going to cost you a lot more.” 📈

🏪 Local SEO Is an Investment in Your Digital Shop

Why do businesses underinvest in Google Business Profile? Because they expect instant results. Amit says it’s not spending, it’s investing in your presence and reputation. “It’s your digital shop.” 🏪

If you stop investing, leads won’t just stay flat. Competitors will move ahead, your reviews will go unattended, and your presence will look stale. Then you’ll wonder why your ads stopped working. “You are choosing to shut your eyes. The entire world is still watching.” 👀

For a deep dive on local, read Andrea Abbondanza on restaurant SEO. 📍

🤖 Build Your SEO Pipeline on AI

“It’s not like we are using AI for SEO. We are building it with AI.” Amit’s team rewrote its whole process: client onboarding, data fetching, auditing, implementation and finding winning opportunities all start with AI. If you’re still working the way you did in 2023, “you are doing it wrong.” 🔁

Favourite tools? Claude, which he says everyone is using, and Screaming Frog, “the basic of everything,” which he plans to keep investing in. He uses different LLM-mention trackers for different industries. 🛠️

On AI content: “Whether it’s generated by AI or a human, I don’t care, Google doesn’t care.” If you can’t bear to read your own content, neither can your audience. Sharp, useful content with real data wins. “Helpful” may be a cursed word after HCU, but it’s still the right goal. ✍️

🔮 Why Web MCP Could Be the Next Big Thing

Looking two or three years ahead, Amit is betting big on Web MCP. He expects clients to ask for Web MCP optimization the way they ask about Core Web Vitals. He’s part of a research group Google is running on it. 🌐

Why does it matter? Most people still can’t use AI agents for daily tasks because websites aren’t optimized for agents. Web MCP could bridge that gap, bringing everyday users, where the real money is, into the agent era. 🌉

Skills that matter most: patience, an eye for detail, and working across teams, because SEO is part marketing, part development and part client management. 🎯

His advice for beginners: read Google’s official documentation, pick one source and practice everything, attend workshops and conferences, or volunteer if you can’t afford tickets, and never depend on one traffic source. Will AI take jobs? “Current AI is not that smart, so we are safe.” LLMs iterate but can’t create something truly new. For more, read Anil Agarwal’s AI survival plan. 🧠

📝 Key Takeaways From the Amit Tiwari Interview

• 🧠 AI in search is more than a decade old, from Panda to BERT
• 💸 Google targets industries that make easy money, including affiliates
• 💰 Tie SEO work to revenue, not rankings or clicks
• 🏪 Treat Google Business Profile as a long-term investment
• 🤖 Build your SEO pipeline on AI, don’t just add AI to it
• 🔮 Web MCP could become as important as Core Web Vitals
• ⏳ Patience, attention to detail and teamwork make a great SEO

❓ FAQs About Amit Tiwari

Who is Amit Tiwari?

Amit Tiwari is an SEO practitioner and YouTuber who has trained thousands of students. He came to SEO from video production and PPC.

Is AI SEO really new?

Not according to Amit. He points to Panda, Penguin and BERT, and says AI in SEO and marketing is more than a decade old.

What is Web MCP?

Amit describes it as a way to make websites usable by AI agents. He’s part of a Google research group on it and expects it to become a standard optimization area.

What’s Amit Tiwari’s advice for SEO beginners?

Read Google’s documentation, pick one source and practice, be patient, and attend or volunteer at conferences to learn from people on the ground.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

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• He’s Earning LAKHS Monthly with AI SEO 💰 ft. Pavan Agrawal
• Cyrus Shepard Spills Secret SEO Hacks to Rank #1 on Google 🚀
• 14 Best SEO Podcasts to Follow in 2026

If Amit’s no-nonsense advice helped you, share it with someone starting their SEO career. 💬

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