He LOST His SEO Empire.. Then Built It Back With AI 💪 ft. Kripesh Adwani

SEO is changing fast, and most affiliate marketers aren’t ready. 🚨

In this episode of Inside A Hustler’s Brain, I had an honest conversation with my friend Kripesh Adwani, whose YouTube channel is well known in India for tech and SEO tips. (The episode is in Hindi, so this post is your English summary.) 🔥

Kripesh opened up about his traffic crash, how he’s turning AI search into a sales pitch, and the AI avatar channel he’s building. 💪

📊 In this episode, we unpacked:

• 📉 Kripesh’s 70% traffic drop
• 💼 How to pitch clients with LLM visibility
• 🏢 Why he treats YouTube, blog and newsletter as one business
• 🤖 His AI avatar channel with a digital clone
• 🛠️ The AI tools he actually uses
• 🚫 Why he avoids complex automation workflows
• 👥 Hiring for AI instead of cutting the team

🎥 Watch the full episode:

📉 “It’s a Disaster”: Kripesh’s 70% Traffic Drop

Since 2023, SEO has changed dramatically. Affiliate sites that used to rank easily for coupon, review and pricing keywords are struggling. 📉

“To be honest, it’s a disaster,” Kripesh says. Many people in SEO don’t even know what will happen next. Everyone’s traffic has dropped a lot, and his own traffic fell by around 70% at the start of this year. 😬

For a similar story, read Anil Agarwal on how AI is killing traditional SEO. 🔗

💼 The Flip Side: Pitching Clients With LLM Visibility

There’s an upside. Companies now want listicles and brand presence, not just articles. If your website shows up in ChatGPT or Perplexity, you can put that in your portfolio. 📊

For example, if someone searches for the best VPN in India and an LLM pulls from your blog article or video, those stats let you pitch clients and charge more. Instead of taking many clients for small amounts, “now you can take a small number of clients for a larger amount of money.” 💰

He shared that WP Rocket told him around 40% of their conversions now come through ChatGPT, Perplexity and similar tools. “You can take advantage of this and scale it while it lasts.” 🚀

For more on LLM visibility, read Anirudh Agarwal on ranking inside ChatGPT. 🔍

🏢 One Business, Many “Apartments”

Where does Kripesh’s income come from now? Affiliates and sponsors. But he doesn’t separate YouTube, his blog and his newsletter; they’re all part of one content business. 🧱

Different clients want different things: a newsletter placement, a US audience, audio, or a combination. “It’s like one building with different apartments. Whichever apartment someone likes, I sell that.” 🏠

🤖 His AI Avatar Channel With a Digital Clone

Kripesh started a new AI-focused channel that uses an AI avatar: a digital clone he trained on himself. The voice comes from ElevenLabs, or sometimes his own voice. His team writes the script, he verifies it, and an editor edits it. 🎬

The system is still in testing. “Sometimes it works, sometimes it doesn’t.” Even so, the channel has reached around 10,000 YouTube subscribers and about 3,000 on Instagram, all organic with no ads. 📈

About 90% of the short-form videos are AI, while he shoots the long-form content himself. 🎥

I’m doing something similar. For the past few months, I’ve been investing in paid tools like ElevenLabs and Higgsfield to create AI videos and avatars. Free credits are too limited to produce real output. 💸

🛠️ The AI Tools Kripesh Actually Uses

• 🔍 Perplexity for research, which he calls a big part of the process
• ✍️ Claude for scripting, content and ideas
• 🧩 Claude Cowork, which he calls an easier version of Claude Code for simple workflows
• 🗣️ ElevenLabs for voice

He used to like Manus, but says he doesn’t like it at all anymore since Meta acquired it. 👎

For another AI tool stack, read Kulwant Nagi’s AI comeback story. 🔗

🚫 Why He Avoids Complex Automation Workflows

Kripesh hasn’t built n8n workflows, on purpose. Tools are being replaced so fast that what n8n could do before, Claude Cowork can now do with one prompt. 🔄

“Is it really necessary to spend a month setting up a system, checking security, putting a human in the loop, only to find a month later that something does it easily?” So for now, he’s avoiding complex workflows. ⏳

👥 Hiring for AI Instead of Cutting the Team

Did the Google updates make him shrink his team? No. His team size is the same, and he actually hired three more people for his new AI branch. 👥

It isn’t profitable yet; he sees it as an investment. He wanted someone who reads about AI every day and can tell him what’s happening. 📚

I’ve also opened an AI creative agency with a friend, Nikhil, to create AI videos and images for clients. We’ll see what else evolves in the next six to eight months. 🎨

📝 Key Takeaways From the Kripesh Adwani Interview

• 📉 Kripesh lost around 70% of his traffic at the start of the year
• 💼 Use ChatGPT and Perplexity visibility stats to win bigger clients
• 💰 WP Rocket told him about 40% of conversions come via AI tools
• 🏢 Treat YouTube, blog and newsletter as one business
• 🤖 AI avatars with ElevenLabs voices can scale short-form content
• 🚫 Skip complex workflows; tools change too fast
• 👥 He’s investing in AI talent rather than cutting staff

❓ FAQs About Kripesh Adwani

Who is Kripesh Adwani?

Kripesh Adwani is an Indian YouTuber, blogger and affiliate marketer known for tech and SEO tips.

How much traffic did Kripesh Adwani lose?

He says his traffic dropped by around 70% at the start of this year.

What AI tools does Kripesh Adwani use?

Perplexity for research, Claude and Claude Cowork for scripting and workflows, and ElevenLabs for his AI avatar’s voice.

Why doesn’t Kripesh use n8n workflows?

He thinks AI tools are changing so fast that a complex workflow can become unnecessary within a month, so he’s avoiding them for now.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• He’s Earning LAKHS Monthly with AI SEO 💰 ft. Pavan Agrawal
• The ₹35 Lakh/month AI strategy — is it real? AI Make Money Online Podcast With Jitendra Vaswani
• This ChatGPT SEO Hack Beats 99% of SEOs 🤯 ft. Amit Tiwari
• 14 Best SEO Podcasts to Follow in 2026

If Kripesh’s honesty helped you rethink your SEO business, share this with a blogger friend. 💬

🔔 Subscribe & Follow Jitendra Vaswani Everywhere

🎧 Subscribe to Inside A Hustler’s Brain on YouTube and Follow Jitendra Vaswani on Facebook, LinkedIn, Twitter, Instagram, everywhere. 🙌