Kripesh Adwani is an Indian YouTuber, blogger and affiliate marketer known for tech and SEO tips. In this Inside A Hustler’s Brain episode (in Hindi), Kripesh Adwani explains his 70% traffic drop, how he pitches clients with LLM visibility, his AI avatar channel and the AI tools he actually uses.
SEO is changing fast, and most affiliate marketers aren’t ready.
In this episode of Inside A Hustler’s Brain, I had an honest conversation with my friend Kripesh Adwani, whose YouTube channel is well known in India for tech and SEO tips. (The episode is in Hindi, so this post is your English summary.)
Kripesh opened up about his traffic crash, how he’s turning AI search into a sales pitch, and the AI avatar channel he’s building.
Note: the numbers, results and opinions in this post are Kripesh’s own statements from the interview, not independent measurements.
Quick Facts: Kripesh Adwani
| Detail | Info |
|---|---|
| Guest | Kripesh Adwani |
| Known for | A YouTube channel for tech and SEO tips in India |
| Traffic drop (his claim) | Around 70% at the start of this year |
| Income | Affiliates and sponsors (YouTube, blog and newsletter as one business) |
| New project | An AI avatar channel with a digital clone (about 10K YouTube and 3K Instagram followers, organic) |
| Main tools | Perplexity, Claude, Claude Cowork, ElevenLabs |
| Team | Same size, plus three new hires for the AI branch |
| Language of the episode | Hindi (this post is the English summary) |
| Host | Jitendra Vaswani |
| Podcast | Inside A Hustler’s Brain (YouTube) |
Watch the Full Kripesh Adwani Episode
In This Episode, We Unpacked
- Kripesh’s 70% traffic drop
- How to pitch clients with LLM visibility
- Why he treats YouTube, blog and newsletter as one business
- His AI avatar channel with a digital clone
- The AI tools he actually uses
- Why he avoids complex automation workflows
- Hiring for AI instead of cutting the team
How Did Kripesh Adwani Handle a 70% Traffic Drop?
Since 2023, SEO has changed dramatically. Affiliate sites that used to rank easily for coupon, review and pricing keywords are struggling.
“To be honest, it’s a disaster,” Kripesh says. Many people in SEO don’t even know what will happen next. Everyone’s traffic has dropped a lot, and his own traffic fell by around 70% at the start of this year.
For a similar story, read Anil Agarwal on how AI is killing traditional SEO.
How Does Kripesh Adwani Pitch Clients With LLM Visibility?
There’s an upside. Companies now want listicles and brand presence, not just articles. If your website shows up in ChatGPT or Perplexity, you can put that in your portfolio.
For example, if someone searches for the best VPN in India and an LLM pulls from your blog article or video, those stats let you pitch clients and charge more. Instead of taking many clients for small amounts, “now you can take a small number of clients for a larger amount of money.”
He shared that WP Rocket told him around 40% of their conversions now come through ChatGPT, Perplexity and similar tools. “You can take advantage of this and scale it while it lasts.”
For more on LLM visibility, read Anirudh Agarwal on ranking inside ChatGPT.
Where does Kripesh’s income come from now? Affiliates and sponsors. But he doesn’t separate YouTube, his blog and his newsletter; they’re all part of one content business.
Different clients want different things: a newsletter placement, a US audience, audio, or a combination. “It’s like one building with different apartments. Whichever apartment someone likes, I sell that.”
His AI Avatar Channel With a Digital Clone
Kripesh started a new AI-focused channel that uses an AI avatar: a digital clone he trained on himself. The voice comes from ElevenLabs, or sometimes his own voice. His team writes the script, he verifies it, and an editor edits it.
The system is still in testing. “Sometimes it works, sometimes it doesn’t.” Even so, the channel has reached around 10,000 YouTube subscribers and about 3,000 on Instagram, all organic with no ads.
About 90% of the short-form videos are AI, while he shoots the long-form content himself.
I’m doing something similar. For the past few months, I’ve been investing in paid tools like ElevenLabs and Higgsfield to create AI videos and avatars. Free credits are too limited to produce real output.
Which AI Tools Does Kripesh Adwani Actually Use?
- Perplexity for research, which he calls a big part of the process
- Claude for scripting, content and ideas
- Claude Cowork, which he calls an easier version of Claude Code for simple workflows
- ElevenLabs for voice
He used to like Manus, but says he doesn’t like it at all anymore since Meta acquired it.
For another AI tool stack, read Kulwant Nagi’s AI comeback story.
Why Does Kripesh Adwani Avoid Complex Automation Workflows?
Kripesh hasn’t built n8n workflows, on purpose. Tools are being replaced so fast that what n8n could do before, Claude Cowork can now do with one prompt.
“Is it really necessary to spend a month setting up a system, checking security, putting a human in the loop, only to find a month later that something does it easily?” So for now, he’s avoiding complex workflows.
Hiring for AI Instead of Cutting the Team
Did the Google updates make him shrink his team? No. His team size is the same, and he actually hired three more people for his new AI branch.
It isn’t profitable yet; he sees it as an investment. He wanted someone who reads about AI every day and can tell him what’s happening.
I’ve also opened an AI creative agency with a friend, Nikhil, to create AI videos and images for clients. We’ll see what else evolves in the next six to eight months.
Key Takeaways From the Kripesh Adwani Interview
- Kripesh lost around 70% of his traffic at the start of the year, by his own account
- Use ChatGPT and Perplexity visibility stats to win bigger clients
- WP Rocket told him about 40% of conversions come via AI tools
- Treat YouTube, blog and newsletter as one business
- AI avatars with ElevenLabs voices can scale short-form content
- Skip complex workflows; tools change too fast
- He’s investing in AI talent rather than cutting staff
- Keep a human in the loop. He verifies every script
FAQs About Kripesh Adwani and His AI Comeback
Kripesh Adwani is an Indian YouTuber, blogger and affiliate marketer known for tech and SEO tips.
He says his traffic dropped by around 70% at the start of this year.
Perplexity for research, Claude and Claude Cowork for scripting and workflows, and ElevenLabs for his AI avatar's voice.
He thinks AI tools are changing so fast that a complex workflow can become unnecessary within a month, so he's avoiding them for now.
He says that if an LLM like ChatGPT or Perplexity pulls from your blog or video for a search such as the best VPN in India, you can use those stats in your portfolio and charge more. His idea is to take a small number of clients for larger amounts instead of many small clients.
It is a new AI-focused channel that uses a digital clone trained on himself. The voice comes from ElevenLabs or his own voice, his team writes the script, he verifies it and an editor edits it. He says it has about 10,000 YouTube and 3,000 Instagram followers, all organic.
Final Thoughts on the Kripesh Adwani AI Comeback
Kripesh Adwani’s story is a reality check with a plan: traffic can fall fast, but LLM visibility can become a client pitch. Treat your channels as one business, test AI avatars carefully, avoid heavy workflows that tools may replace and invest in people who follow AI daily. Keep a human in the loop.
If Kripesh’s honesty helped you rethink your SEO business, share this with a blogger friend.
More Inside A Hustler’s Brain Interviews You’ll Love
- He’s Earning LAKHS Monthly with AI SEO ft. Pavan Agrawal
- The ₹35 Lakh/month AI strategy – is it real? AI Make Money Online Podcast With Jitendra Vaswani
- This ChatGPT SEO Hack Beats 99% of SEOs ft. Amit Tiwari
- 14 Best SEO Podcasts to Follow in 2026
If Kripesh’s honesty helped you rethink your SEO business, share this with a blogger friend.
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Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency, and VenueLabs.com, a full-service PR marketing agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing. Follow Jitendra on Instagram, Facebook, and LinkedIn