“Take every chance to do something new. Even if you look dumb, who cares?” That’s Katrina Hier’s advice to her younger self. ✨
At Conversion Conference in Poland, I sat down with Katrina Hier, marketing manager at Voluum, one of the best-known trackers in the affiliate space. 🎙️
We talked about her unexpected career path, what makes Voluum different, AI, social media and a few life lessons. 💡
📊 In this episode, we unpacked:
- 🧭 From translator to marketing manager
- 🛠️ What sets Voluum apart
- 🤖 Automation and AI
- 📱 The downside of social media
- 💬 Regrets and advice to her younger self
🎥 Watch the full episode:
🧭 From Translator to Marketing Manager
Katrina is from New Jersey, about an hour from New York City. Her mother is Hungarian, which led her to university in Budapest, where she studied political science. 🇺🇸🇭🇺
In college, she worked as a Hungarian-to-English translator, which turned into content writing. She joined Voluum about three years earlier as a content writer for the blog and emails, and became marketing manager. ✍️
“Things sometimes just work out the way they do.” She ended up in a city and industry she never expected, and she’s happy. Her first job was as a hostess at Friendly’s, a US diner chain. 🍦
🛠️ What Sets Voluum Apart
Katrina says Voluum has been on the market since 2014, is extremely reliable, and has a big team behind it. Its differentiators:
- 🤖 Auto-optimization and rule-based paths
- 🧪 Automatic A/B testing for flows
- 🛡️ Anti-fraud kits
- 🔌 Automizer for API integrations with traffic sources
- 🙋 Strong customer support
I’ve worked with Voluum as an affiliate and met their team at Affiliate World Bangkok, Dubai and Malta. They’re friendly and well organized. 🤝
🤖 Automation and AI
Voluum always talks about automation: media buyers can’t do everything manually at scale, so automation helps them beat the competition. 🤖
That week, her team had met about integrating ChatGPT into daily work. She’s not afraid of it taking jobs. “It can really speed things up.” ⚡
For more on tracking and affiliate tech, read Udit Verma of Trackier. 🔗
Since joining Voluum and hosting webinars, Katrina has become more active on social media, testing what people like on her personal accounts too. 📱
The downside: whenever you do something interesting, you’re also thinking about how to make it look cool online and making sure you record it at the right time. 📸
For more on social media, read Alena Zharkovskaya on social media and AI content. 🔗
💬 Regrets and Advice to Her Younger Self
- 🪙 Regret: not investing in crypto 10 years ago, though she doesn’t believe in get-rich-quick schemes
- 🎓 Worst advice: rushing straight into university. She took a gap year, rare in the US, and would have waited longer to find her passion and save money
- 🏆 Best compliment: her manager calling her dependable and a great public speaker
- 🌍 Better world: be happy where you are, value where you’re from, and contribute to your community
Her advice to her younger self: live in the moment and try new things, because you’ll forget the embarrassment in a few days. 🚀
I shared mine too: be more confident and don’t fear others’ opinions. I used to stammer and was shy face to face, but I kept trying. For more on mindset, read my own affiliate journey. 🔗
📝 Key Takeaways From the Katrina Hier Interview
- 🧭 Careers can take unexpected, happy turns
- 🛠️ Voluum stands out with automation, anti-fraud and support
- 🤖 Automation is essential to scale media buying
- ⚡ ChatGPT speeds up work rather than replacing people
- 📱 Social media can steal the moment
- ✨ Try new things and stop fearing embarrassment
❓ FAQs About Katrina Hier
Who is Katrina Hier?
The marketing manager at Voluum. She started there as a content writer after working as a Hungarian-to-English translator.
What makes Voluum different from other trackers?
Katrina points to its reliability since 2014, auto-optimization, rule-based paths, automatic A/B testing, anti-fraud kits, the Automizer API integrations and strong support.
What does Katrina Hier think about AI?
She isn’t afraid of it taking jobs and thinks tools like ChatGPT can speed up work.
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What would you tell your younger self? Share this with someone who needs a confidence boost. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.