How Affiliates Can Profit by Promoting iGaming in LATAM, Explained by Kate from PIN-UP Partners

In Brazil, organic traffic can convert from registration to deposit at up to 50%, says Kate from PIN-UP Partners. 🇧🇷

At Conversion Conference in Poland, right after her talk, I sat down with Kate, head of affiliates at PIN-UP Partners, responsible for publishers in Central and Western Europe. 🎙️

Her talk was on how to make money with iGaming in Latin America, so we dug into why LATAM works, conversion rates and what PIN-UP offers affiliates. ⚽

📊 In this episode, we unpacked:

• 🌎 Why LATAM is appealing for iGaming
• 🤖 AI in affiliate creatives
• 🚦 Accepted traffic and conversion rates
• 📊 What PIN-UP offers affiliates
• 🇮🇳 The Indian market and upcoming events

🎥 Watch the full episode:

🌎 Why LATAM Is Appealing for iGaming

Brazil was PIN-UP’s top GEO, where it was buying the most traffic, followed by Mexico, Peru and Chile. Her talk included a case study of a Brazil publisher using Facebook plus a Telegram channel for Aviator. 🌎

Why it’s attractive: economic, demographic and cultural factors. In Argentina and Brazil, football is “the second religion,” and people bet on local leagues. ⚽

• 🧊 The region isn’t overheated or overpopulated with offers yet
• 👀 Kate’s research found lower refusal rates for iGaming ads than in CIS or Europe
• 🎬 People watch Facebook video ads longer because they’re not tired of offers
• 💵 Advertisers still pay good rates, and traffic is cheaper than tier one

🤖 AI in Affiliate Creatives

Kate saw SEO specialists using AI, but for Facebook creatives she didn’t like the image quality yet. Text works okay, images not well enough to convert. 🤖

I shared my experience: my team uses AI for images and content with human editors checking facts, saving 60–70% on writing costs. Kate expects AI to replace some employees, since owners want to save money. 💸

For more on AI and affiliate content, read Alena Zharkovskaya on AI content. 🔗

🚦 Accepted Traffic and Conversion Rates

PIN-UP Partners accepts all traffic types for PIN-UP Casino and PIN-UP Sportsbook, except motivated traffic, political traffic and copied content. “Only honest cooperation.” 🚦

Conversion rates vary by source and GEO. In Brazil, registration-to-deposit conversion runs:

• 📘 15–30% for Facebook and UA
• 🌱 Up to 50% for organic sources
• 🏷️ Up to 30% using PIN-UP’s brand kit or general keys

📊 What PIN-UP Offers Affiliates

• 🖱️ One-click registration with just email and phone, which feeds the retention team
• 💳 Top payment solutions connected
• 📊 Detailed player-level stats: registration date, first and last bets, bet amounts
• 📈 Cohort analysis to check traffic quality and retention, especially for Facebook and UA
• ♾️ Unlimited time for deposits: players who register now and deposit years later still count for you

Using the stats, affiliates can estimate the advertiser’s profit and payback speed, and if traffic pays back quickly, ask for a higher CPA or revenue share. 💡

For more on PIN-UP, read Maksim Sikirinskiy on PIN-UP’s affiliate platform and Stase Blitz, CMO of PIN-UP Partners. 🔗

🇮🇳 The Indian Market and Upcoming Events

PIN-UP used to buy a lot of Indian traffic, especially around cricket and the IPL, but payment system problems the previous year meant lower rates and smaller volumes. They’re still trying to push it. 🏏

Next up for her were Kinza in Kazakhstan, for CIS affiliates, and SiGMA in Brazil. Her networking tip: smile, be genuine, transparent and helpful. For more on SiGMA, read Eman Pulis, founder of SiGMA. 🔗

She said Conversion Conference exceeded her expectations. Her favorite business city is Dubai, now a hub for affiliate marketing. 🌇

📝 Key Takeaways From the PIN-UP Partners Interview

• 🇧🇷 Brazil leads LATAM iGaming, followed by Mexico, Peru and Chile
• 🧊 LATAM isn’t overheated, and ads face fewer refusals
• 🌱 Organic traffic converts best, up to 50% in Brazil
• 🚫 No motivated, political or copied-content traffic
• 📊 Use cohort stats to negotiate higher rates
• ♾️ Unlimited deposit windows protect your earnings

❓ FAQs About Kate

Why is LATAM attractive for iGaming affiliates?

Kate cites economic, demographic and cultural factors like football betting, plus a market that isn’t overheated, lower ad refusal rates and cheaper traffic than tier one.

What conversion rates does PIN-UP see in Brazil?

15–30% registration-to-deposit for Facebook and UA, up to 50% for organic, and up to 30% using the brand kit or general keys.

What traffic does PIN-UP Partners not accept?

Motivated traffic, politics-related traffic and affiliates who copy others’ content.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

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• The Future of Digital Advertising: A Conversation with Adsterra’s Daria
• The Millionaire’s Guide to Affiliate Marketing Success ft. Katrina Hier
• How To Make Money With Propeller Ads: Konsta Explains 🤑

Would you test LATAM iGaming traffic? Share this with an affiliate looking for new GEOs. 💬

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