“I’m friends with 90% of the clients I’ve worked with.” For Renz Gonzales, affiliate marketing runs on relationships. 🤝
At Affiliate World Dubai, I sat down with Renz Gonzales, head of business development at PropellerAds, who works mainly on the demand side. 🎙️
He shared the verticals performing well, PropellerAds’ push into India, his view on AI and the attributes behind long-term success. 💡
📊 In this episode, we unpacked:
- 📈 Verticals performing well
- 🇮🇳 PropellerAds’ push into India
- 🤖 AI for affiliates
- 🤝 Relationships and longevity
- 🔮 Trends to watch
🎥 Watch the full episode:
📈 Verticals Performing Well
PropellerAds works with all the mainstream verticals. Renz highlighted:
- 🎰 iGaming, which still performs very well
- 🎁 Sweepstakes, SOI and CC submits
- 💕 Dating
- 📱 Utilities and CPI offers
- 📝 CPR and CPI campaigns in India
For more from PropellerAds, read Konsta on trends and A/B testing. 🔗
🇮🇳 PropellerAds’ Push Into India
Renz calls India “a powerhouse.” PropellerAds had opened an office there with staff already hired, and was running many CPR and CPI campaigns. 🇮🇳
He was heading to a big ad tech event in India next, and expected many more affiliate marketers there beyond the classic Google, Facebook, PPC and SEO crowd. 🚀
For an Indian affiliate network’s view, read Parul Bhargava of vCommission. 🔗
🤖 AI for Affiliates
Renz uses ChatGPT and other AI tools that give affiliates leverage and shortcuts, especially for content writing. 🤖
But everything should still be personalized with the marketer’s own character. He doesn’t think AI will take over jobs, because affiliate marketing depends on emotional connections with partners and friends. “Do we use AI in this conference? I don’t think so.” 🤝
🤝 Relationships and Longevity
His best compliment: clients told him they missed him as their account manager because of the friendships they’d built and the money they’d made together. 🏆
Renz is originally from the Philippines, where his mom is from, and has lived in Cyprus for about 22 years with his family. He’s proud of starting from very humble beginnings. 🇵🇭
His advice: be humble and empathetic, and build partnerships on genuine human connections. Mine was kindness, gratitude and the law of attraction. We agreed lazy people always have excuses. 💪
For more on relationship-driven success, read Akram Hamam of Affiliate Business Club. 🔗
🔮 Trends to Watch
iGaming is still strong, and at the conference Renz heard a lot about search arbitrage. AI will impact many industries, so use it to your advantage and keep learning new trends. 🔮
- 🍗 Favorite food: chicken adobo
- 🚲 Favorite city: Amsterdam, for its canals, culture and people
- 🌍 Better world: “Be kind, period.”
He wants to be remembered as someone who respected everybody and was kind. He’s active on LinkedIn and Instagram and replies to every prospect. 📩
📝 Key Takeaways From the Renz Gonzales Interview
- 📈 iGaming, sweepstakes, dating and utilities still perform
- 🇮🇳 India is a big growth market for ad networks
- 🤖 Use AI for leverage but keep it personal
- 🤝 Genuine relationships create longevity
- 🙇 Be humble and drop the excuses
- 🔍 Watch search arbitrage
❓ FAQs About Renz Gonzales
Who is Renz Gonzales?
Head of business development at PropellerAds, working mainly on the demand side. He’s originally from the Philippines and has lived in Cyprus for about 22 years.
Which verticals perform well on PropellerAds?
Renz cited iGaming, sweepstakes, SOI and CC submits, dating, utilities and CPI, plus CPR and CPI campaigns in India.
Will AI replace affiliate marketers?
Renz doesn’t think so, because affiliate marketing depends on emotional, human connections. But he uses AI for leverage, especially in content.
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- How Affiliates Can Profit by Promoting iGaming in LATAM, Explained by Kate from PIN-UP Partners
- Nilufar Yusupova How to Make $600 a Day With AdsEmpire
Who’s a client you’ve turned into a friend? Share this with an account manager. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.