WittyFeed Co-founder Parveen Singhal: How India’s Largest Viral Content Site Hit 12M Monthly Visitors 🚀

For four months, they couldn’t pay salaries. Nobody left. 💪

I spent three days at the WittyFeed office in Indore. Before I left, I interviewed co-founder Parveen Singhal, then just 22, about building India’s largest viral content site. 🎙️

📊 In this episode, we unpacked:

• 📈 12 million monthly visitors
• 📘 A Facebook page with 4.4M likes
• ❌ The EVRYSTRY branding mistake
• 🏠 Hiring family, not employees
• 🌍 Start up to change something

🎥 Watch the full episode:

📈 12 Million Monthly Visitors

WittyFeed calls itself a modern-day blogging platform where anyone can “express and explore beautiful stories”. Parveen described it as India’s largest viral content website, with 12 million+ unique visitors a month, mostly from the US, UK, Australia and Canada, with about 20% from India. 📈

The team was publishing 60 to 70 new articles a day. For another viral growth story, read 9GAG founder Ray Chan’s interview. 🔗

📘 A Facebook Page With 4.4M Likes

At college in Chennai, Parveen discovered Facebook during its early craze. With co-founders Vinay and Shashank, he started a page called Amazing Things in the World. It went viral organically and reached 4.4 million likes. 📘

Fans asked for more information about the places and things they posted, sending 200 to 300 messages a day, and the founders replied to every one. That demand sparked the idea for a website. For more Facebook growth tactics, read Dennis Yu’s interview. 🔗

❌ The EVRYSTRY Branding Mistake

Their first site was spelled EVRYSTRY. They thought it was clever branding, but every time they mentioned it, they had to spell it out. “That was our biggest mistake.” ❌

The WittyFeed name came from a “panchayat”: the team closes laptops and phones and brainstorms together. “Witty” means humor and entertainment, and “feed” is what you consume every day. 💡

🏠 Hiring Family, Not Employees

The founders come from small villages in Haryana and wanted a family culture, not a suit-and-tie corporate one. Employees set their own daily task lists. In more than 2,000 interviews, they never asked for a CV. They ask about childhood, family and relationships instead, and sometimes ask candidates to do push-ups. 🏠

Everyone is treated as a co-founder, and Parveen sometimes sweeps the floor himself. The office never locks, the team’s average age was 23–24, and they hire freshers. They were bootstrapped with no funding. For a culture-first agency story, read Wil Reynolds of Seer Interactive. 🔗

🌍 Start Up to Change Something

Parveen’s advice: don’t start up just to be your own boss or make money. Do it to change something in the world, and remember entrepreneurs have social responsibilities. 🌍

Work hard, never give up, and face the ups and downs. “The next level is going to be more beautiful, more crazy and more exciting.” They also planned more blogging events in Indore and across India. 🚀

📝 Key Takeaways From the Parveen Singhal Interview

• 📘 Social pages can become a content business
• ✍️ Pick a brand name people can spell
• 💬 Reply to your audience to build loyalty
• 🏠 Hire for character, not CVs
• 🌍 Start up to make a change, not just money

❓ FAQs About Parveen Singhal

What is WittyFeed?

A viral content and storytelling platform from Indore that Parveen Singhal called India’s largest viral content site, with 12 million+ monthly unique visitors.

How did WittyFeed start?

From a Facebook page called Amazing Things in the World that grew to 4.4 million likes.

Was WittyFeed funded?

At the time of the interview, it was bootstrapped with no outside funding.

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Would you work at a startup with no CVs and push-up interviews? Tell me in the comments. 💬

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