Mel Dyu works at RedTrack and talks to affiliates and agencies every day. In this Mel Dyu RedTrack interview from Affiliate Takeover Barcelona, he explains RedTrack’s new MCP integration for Claude, ChatGPT and AI agents, plus AI’s impact on affiliate jobs, ROI tracking, automated rules and TikTok Shop.
What if you could just ask ChatGPT how your campaigns did yesterday, and have it pause the losers for you? That’s where affiliate tracking is heading in 2026.
Quick Facts: Mel Dyu
| Detail | Info |
|---|---|
| Guest | Mel Dyu |
| Company | RedTrack, an AI-driven performance marketing analytics platform |
| Time at RedTrack | Just over a year (at recording) |
| Recorded at | Affiliate Takeover Barcelona |
| RedTrack users | Trusted by 1,000+ affiliates, media buyers and eCommerce brands |
| Big 2026 launch | MCP integration for Claude, ChatGPT and AI agents (in beta at recording) |
| AI’s biggest affiliate impact | Mass creative production |
| AI and jobs | Some teams have shrunk by as much as 50% |
| Automated rules | Conditions at ad, ad set, campaign or lander level, with email or webhook alerts |
| Cost updates | As often as every five minutes, depending on setup |
| Niches working in 2026 | Lead gen and nutra, including GLP-1 offers |
| TikTok Shop advice | Support your top affiliates instead of only hunting for new ones |
| Host | Jitendra Vaswani |
| Podcast | Inside A Hustler’s Brain (YouTube) |
Watch the full episode with Mel Dyu
In the latest episode of Inside A Hustler’s Brain, I sat down at Affiliate Takeover Barcelona with Mel Dyu from RedTrack, the AI-driven performance marketing analytics platform trusted by 1,000+ affiliates, media buyers and eCommerce brands. This Mel Dyu RedTrack conversation is all about how AI is changing tracking, attribution and scaling. 🇪🇸
Mel has been with RedTrack for just over a year, and he’s on the front line talking to affiliates and agencies every day. Want to try it? Learn more about RedTrack here.
What does this episode cover?
- RedTrack’s big 2026 launch: the MCP integration for Claude, ChatGPT and AI agents
- Will AI eat affiliate jobs? Mel’s balanced take
- Why mass creative production is AI’s biggest impact on affiliates
- The simplest way to track ROI across platforms
- How to scale affiliates on TikTok Shop
- How automated rules stop ad spend leaks while you sleep
- The niches Mel sees making money: lead gen and nutra
- How he uses AI as a mentor every day
What Is RedTrack’s MCP Integration? Mel Dyu RedTrack’s Big 2026 Launch
Mel called the new MCP ability RedTrack’s big launch for 2026 so far (it was in beta when we recorded). It lets you connect your RedTrack dashboard to Claude, ChatGPT and other AI tools so you can:
- Get insights by simply asking questions in a chat prompt
- Create campaigns, landers and offers in RedTrack
- Connect your own AI agents to RedTrack and automate marketing operations
Mel thinks we’re still early. He’s spoken to teams who’ve used AI agents for three years, and they say the agents started very basic and keep getting better as everyone learns what’s possible.
Is AI Taking Affiliate Marketing Jobs? Mel Dyu’s Balanced Take
Mel didn’t sugarcoat it: it’s already happening. Some teams have shrunk by as much as 50%.
But he also sees AI creating jobs. Everyone is pumping out AI creatives, and at some point there will be saturation. Users will get tired of those ads, and you’ll need people with a real human touch for creative.
He sees mass production as AI’s biggest impact on affiliate marketing right now, especially creating large volumes of creatives without doing them manually.
For a sobering view on AI and affiliate income, read my interview with Anil Agarwal on how AI killed 80% of his affiliate income.
The Best Way to Track ROI Across Platforms
Mel’s answer was simple: have a tracker. Instead of jumping between Google, Facebook and other dashboards, you see everything in one place.
In RedTrack, ROI is calculated automatically, and you can break it down by traffic source, campaign, ad set, ad, keyword and placement. That saves time and leads to better decisions.
And if he could change one thing about affiliate marketing? Education about tracking. He’s met agencies that don’t even know trackers exist. Without accurate tracking you can’t see true ROI.
For another view from the tracking side, read Trackier co-founder Udit Verma’s story.
How Do RedTrack Automated Rules Stop Ad Spend Leaks?
I asked about RedTrack’s automated rules and whether they really cut waste by 25%. Mel was honest that results depend on the project. Here’s how they work:
- Set conditions at the ad, ad set, campaign or lander level, such as a minimum ROI or conversion rate
- If conditions aren’t met, RedTrack automatically pauses underperformers so ad spend doesn’t leak
- You get an email or webhook notification
- Choose the times and days rules run, for example only nights and weekends
Cost updates can come as often as every five minutes, depending on the setup. So hands-on teams can manage during the day and let automation guard the budget while they sleep.
How Do You Scale Affiliates on TikTok Shop?
Mel’s advice for brands scaling on TikTok Shop goes against instinct. Don’t just hunt for new affiliates. Support your top performers:
- Give them fresh creatives
- Give them talking points
- Monitor what they’re doing through tracking
Help the best perform even better, and your ROI follows.
Which Affiliate Niches Are Profitable in 2026?
Which niches are working in 2026? Mel admitted it might sound boring: lead gen (“everybody needs a salesperson”) and nutra, including GLP-1 offers. Many nutra advertisers are using AI agents to create lots of creatives and scale.
Mel uses AI every day. He records and analyses calls with potential partners, and says AI often works like a mentor, pointing out things he hadn’t thought of. I do the same with tools like Otter.ai and Fathom for meeting notes, and use AI to research guests before podcasts.
Why did he join affiliate marketing? Like many people in sales, the opportunity came first. What keeps him here is the people. His favourite feeling is meeting an affiliate months later who says, “You changed things for me.”
If you want to see how AI is changing affiliate tools elsewhere, check out GoHighLevel’s new AI features with Jonah and Julia Bohnert.
Key Takeaways From the Mel Dyu RedTrack Interview
- RedTrack’s MCP lets you query and manage tracking through Claude, ChatGPT and AI agents
- AI’s biggest affiliate impact is mass creative production, but saturation is coming
- One tracker beats juggling multiple ad dashboards
- Automated rules protect your budget at night and on weekends
- On TikTok Shop, invest in your top affiliates
- Lead gen and nutra remain strong in 2026
Frequently Asked Questions About Mel Dyu and RedTrack
Mel Dyu works at RedTrack, the AI-driven performance marketing analytics and affiliate tracking platform. He had been with the company a little over a year when we recorded at Affiliate Takeover Barcelona.
It lets you connect your RedTrack dashboard to AI tools like Claude and ChatGPT to get insights through prompts, create campaigns, landers and offers, and connect AI agents to automate operations.
You set performance conditions at the ad, ad set, campaign or lander level. If they aren't met, RedTrack pauses the item and sends an email or webhook notification. You can choose which days and times rules run.
He named lead generation and nutra, including GLP-1 offers.
Mel suggests supporting top-performing affiliates with fresh creatives and talking points, and monitoring their results through tracking.
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- How Darrel Wilson Makes 6-Figures With WordPress + Affiliate Marketing
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If this conversation with Mel Dyu gave you even one idea, share it with a friend who needs it today. One conversation can change someone’s life.
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Jitendra Vaswani is a globally recognized expert in SEO and AI-driven digital marketing. He has spoken at leading international events and is the founder of Digiexe, a results-driven digital marketing agency; Venuelabs, a platform that helps brands amplify their voice with expert PR and marketing solutions; and AffiliateBooster, an affiliate marketing news site. With over a decade of hands-on experience, Jitendra has empowered countless businesses to thrive online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, has sold more than 20,000 copies worldwide, reflecting his influence and dedication to helping digital marketers achieve success. Follow Jitendra on Instagram, X/Twitter, Facebook, and LinkedIn.