Lexi Schaffer: How She Quit Corporate and Replaced Her Salary in 3 Months as a Business Coach 🚀

She wrote her quit date in a journal, forgot about it, and resigned on that exact day six months later. 📓

Lexi Schaffer is a Detroit-based business strategist and success coach for entrepreneurs. She left her corporate marketing job and replaced her salary within three months. 🚀

📊 In this episode, we unpacked:

• 💼 Leaving corporate and replacing her salary in 3 months
• 🧘 From yoga teacher to online coach
• 🧠 Beating self-doubt and finding mentors
• 🎯 Her four-pillar client acquisition system
• 📅 Scheduling life outside the business

🎥 Watch the full episode:

💼 Leaving Corporate and Replacing Her Salary in 3 Months

Lexi worked in marketing for a tech company in Detroit. Soon after starting, she realized corporate life wasn’t for her, so she wrote down the exact date she would hand in her notice. 📓

Six months later she resigned, on the very date she had written. Within three months of leaving in June, she had replaced her corporate salary. Her digital marketing degree gave her a head start with visibility and sales. 💡

Her family was supportive but nervous. They wanted her to stay a year or two first, but she was set on becoming a full-time entrepreneur. ❤️

🧘 From Yoga Teacher to Online Coach

Her interest in entrepreneurship started in college. As a yoga teacher, she saw she could teach and coach online, earned holistic health and life coaching certifications, and followed Gabrielle Bernstein. 🧘

Reading Tim Ferriss’s The 4-Hour Workweek pushed her to move to San Francisco with no money and no plan. She found a PR internship, worked with startups, and started learning from people like Dan Kennedy and Russell Brunson. 📚

🧠 Beating Self-Doubt and Finding Mentors

Her two biggest hurdles: self-doubt (“who am I to build this?”) and friends and family not understanding what she did. 🧠

Without a community, a mentor or a coach, progress is much slower. So she surrounded herself with startup culture and hired a coach as soon as she went full time. She met coach Sabrina in a Facebook group. 🤝

Lexi is clear that it’s a marathon, not a sprint: most coaches don’t make big money overnight. For another coaching story, read Yogesh Chabria on building a coaching business. 🔗

🎯 Her Four-Pillar Client Acquisition System

Lexi helps service providers and coaches get dependable income by mastering client acquisition, then automating it. Clients find her through Facebook ads, blogs, videos, live streams, podcasts, groups and referrals, and her application form asks how they heard of her. 🎯

Pillar one is clarity: know your market and the biggest problem you solve, so you can step up to premium, high-ticket offers. Then craft messaging that makes people want to book a call. ✍️

Before running ads or automating, validate with organic posts and track what works from day one. Cut activities that don’t bring clients. For more on Facebook ads, read Depesh Mandalia’s interview. 📊

📅 Scheduling Life Outside the Business

Lexi schedules yoga, workouts, dinner with her sister and time with family in her calendar so she never misses them. ⏰

Pro tip for new coaches: block “client days” in your calendar before you even have clients. She works with clients only Tuesday to Thursday. It gets your mindset ready for a booked-out business. 📅

You can find her at lexischaffer.com. For more on building an online business, read Russell Lobo’s interview. 🔗

📝 Key Takeaways From the Lexi Schaffer Interview

• 📓 Set a clear quit date and work toward it
• 🤝 Hire a mentor or coach early to speed up progress
• 🎯 Start with clarity on your market and its biggest problem
• 📊 Validate organically and track lead sources before scaling
• 📅 Schedule personal time and client days in your calendar

❓ FAQs About Lexi Schaffer

Who is Lexi Schaffer?

A Detroit-based business strategist, success coach and marketing expert for entrepreneurs who left her corporate marketing job to coach full time.

How fast did Lexi Schaffer replace her salary?

She says she replaced her corporate salary within three months of leaving her job.

What is the first pillar of Lexi’s client acquisition system?

Clarity: understanding your market and the biggest problem you can solve for them, which lets you offer premium services.

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What date will you write in your journal? Share this with someone ready to go full time. 💬

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