Online learning is continuing to gain popularity and participation: Universities have begun new online programs in response to the increased enrollment in 2020.
Online learning tools are increasingly used by lifelong learners as well as Ph.D. students to acquire new skills Despite the apparent surge in demand, many providers continue to struggle with establishing programs that potential students will find compelling. Demand For Online Education is Growing Are Providers Ready?
Local and national universities, as well as emerging online education titans and more recent nondegree providers, are just a few of the numerous competitors vying for a piece of the online education market.
Given the enormity of these market shifts and the growing rivalry they portend, it is possible that suppliers of online education will need to make more than minimal modifications in order to survive, advance, and succeed.
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Major Market Forces
Strategic Moves That Could Unlock Opportunities
Online education providers have the potential to grow as a result of these market factors, but doing so may necessitate hazardous activities such as modifying and pivoting their approaches.
By taking online courses, people of all ages can quickly learn the skills they need to succeed in these professions and develop in their careers.
There is a shortage of qualified workers in a wide range of industries, from healthcare to cybersecurity. Increasing numbers of workers are reassessing their employment possibilities while also pursuing higher-paying positions.
It is possible for online education providers who want to achieve these goals, attract students, and differentiate themselves from their competitors to consider three tactics: Integrate skill development and degree completion to satisfy the needs of both students and employers.
2. Transform career planning and coaching services
According to McKinsey’s learner survey, 35 percent of respondents reported that a stagnated profession or a slow job search was their top reason for considering higher education.
Online schools might engage with students to create clear goals, work toward those goals, and modify their programs as necessary to give learners stronger and better-aligned professional outcomes and to increase the likelihood of finding a high-paying job in their chosen field of study.
Prior to graduating from college, many students began their professional lives by choosing a major in the first or second year of their degree program and searching for a job in that industry.
This model does not truly support learners during their journeys and assumes that learners are already well-informed about which programs or courses to pursue.
Simply giving education with minimal connection to a student’s post-graduate context is probably not enough to help students achieve their professional goals, especially in digital environments where networking and other kinds of exposure to careers may be lacking in quality and quantity.
According to a Strada poll, more than a third of individuals would change their major if they could. When it came to their major, people with higher salaries were less likely to regret their decision.
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