“If I don’t set crazy targets for myself, I just get bored.” That’s how Marisha Lakhiani decided she wanted to become CMO, and did. 🎯
At Affiliate World Dubai 2024, I sat down with Marisha Lakhiani, CMO of Mindvalley and one of the event’s speakers. I was one of Mindvalley’s top affiliates in 2022, so this one felt like family. 🎙️
We talked about Mindvalley’s next move, her goal-setting, AI, and the one thought that changed how she lives. ✨
📊 In this episode, we unpacked:
- 📱 Mindvalley’s shift from marketing to product
- 🎯 Crazy goals as motivation
- 💬 Learning from conversations
- 🤖 AI needs a human touch
- ⏳ This moment never comes twice
- 🚀 Advice for new entrepreneurs
🎥 Watch the full episode:
📱 Mindvalley’s Shift From Marketing to Product
Right now, marketing does “all the heavy lifting” at Mindvalley: sales pages, ads and campaigns. The goal for 2024 is to move from marketing to product. 🔄
They’re building “one of the most powerful personal development apps” anyone has seen, a product so innovative and disruptive that people can’t stop talking about it. 📲
She also talked about Mindvalley’s big event in Dubai: three stages, top speakers, daytime learning and workshops, evening events, and lots of networking. It’s an immersive experience about breaking through boundaries and “upleveling to be a better human.” 🌟
For more from the Mindvalley family, read my interview with co-founder Kristina Mand-Lakhiani. 🔗
🎯 Crazy Goals as Motivation
Marisha is intrinsically motivated by big goals. A few years ago, the biggest online summit she could find had 70,000 attendees, so she told her team: we have to get 200,000. 📈
Same with her career: “I want to be CMO. How do I be CMO?” Then she got obsessive about it, and that’s how she got there. 👩💼
For another goal-driven founder, read my conversation with Mindvalley CEO Vishen Lakhiani. 🔗
💬 Learning From Conversations
She doesn’t learn from idols. She learns from conversations with anyone. 💭
Just before our chat, someone told her he uploaded all his customer stories and testimonials to ChatGPT and asked it to write scripts using his customers’ own language. “I think that’s brilliant.” 💡
Her tip for a better world: be kind. Everyone is going through something, and “kindness is contagious.” 💛
🤖 AI Needs a Human Touch
Will AI replace humans? Humans bring creativity and analyze things differently. AI does supporting work, but it still needs a human to refine it. 🤖
She uses AI for copywriting, “but that doesn’t mean I put that copy out.” A human still refines it. ✍️
For more on AI and jobs, read Wilson’s take on whether AI will replace jobs. 🔗
On financial mistakes, she doesn’t see any: “Everything is a learning experience.” Mindvalley has launched things to test the waters. When they didn’t work, they moved on. 🧪
⏳ This Moment Never Comes Twice
The thought that changed how she operates: “This exact moment does not come twice in life.” You can come to Affiliate World next year, but the conversations, parties and people will never be the same. Stop getting caught up in the past and future, and live in the present. 🌅
The worst advice she’s received is being told she can’t do something, whether being an F1 driver or getting a position. “If I believed what everyone told me as the truth, I would literally never be anywhere.” You decide what you want to be. 🏎️
🚀 Advice for New Entrepreneurs
“Find a mentor and just start executing.” Get comfortable with failure, because the smartest people have failed many times, and the more you fail, the more you learn. 🚀
I shared my own story: I had a stammer and was scared to talk to people. After seven or eight years of attending these events, I gained the confidence to speak on stages. My advice: take risks and find a tribe that uplifts you. 🎤
For another inspiring story, read Annie Ma on overcoming loss and finding success. 🔗
📝 Key Takeaways From the Marisha Lakhiani Interview
- 📱 Great products make people talk, so marketing doesn’t have to do all the work
- 🎯 Set targets big enough to excite you
- 💬 Learn from conversations with anyone
- 🤖 Use AI for copy, but have a human refine it
- ⏳ Live this moment, because it never comes twice
- 🚀 Find a mentor, start executing, and embrace failure
❓ FAQs About Marisha Lakhiani
Who is Marisha Lakhiani?
Marisha Lakhiani is the CMO of Mindvalley, the personal development company. I interviewed her at Affiliate World Dubai 2024.
What is Mindvalley focusing on?
Shifting from marketing-led growth to product, by building a highly innovative personal development app.
How does Marisha Lakhiani stay motivated?
By setting crazy goals, like targeting 200,000 attendees for an online summit when the biggest she’d seen had 70,000.
What is Marisha’s advice for new entrepreneurs?
Find a mentor, start executing, and get comfortable with failure.
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What crazy goal excites you right now? Share this with someone who keeps hearing they can’t do something. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.