Roland Navarro From Spark Revenue Tells us How to Take Business To Next Level

Spark Revenue generates 15,000–20,000 new customers a day for its advertisers. 🚀

At Affiliate World Europe in Berlin, I walked and talked with Roland Navarro of Spark Revenue, a performance marketing and ad tech company that also invests in marketing tech startups. 🎙️

📊 In this episode, we unpacked:

• 🚀 What Spark Revenue does
• 👩‍💼 Investing in women-founded startups
• 📈 From Tracking202 to Spark
• 🔄 The marketing ecosystem
• 🎯 Find your purpose and build a mastermind

🎥 Watch the full episode:

🚀 What Spark Revenue Does

Spark Revenue specializes in customer acquisition, generating 15,000–20,000 new customers a day for its advertisers. 🚀

With his senior partners, Roland also runs an accelerator fund investing in performance marketing tech, from media buying to tracking. 💼

👩‍💼 Investing in Women-Founded Startups

The key is having passion for your target audience. One of their most profitable demographics is women, and Roland isn’t one. 👩‍💼

So instead of reinventing the wheel, they invested in Merge Lane, a venture fund backing startups founded by exceptional women. Now they hear pitches from around 1,800 startups a year, and build affiliate campaigns for the ones ready to go. 💡

📈 From Tracking202 to Spark

He got in “by accident”. With friends, he built Tracking202, software that helped affiliates track profit and loss when no such solution existed, about ten years earlier. 📈

They sold it in 2010. He then helped incubate companies that sold for millions, spent a couple of years as a humanitarian, and returned to business with Spark. For another tracking founder, read Trackier co-founder Udit Verma. 🔗

🔄 The Marketing Ecosystem

Spark runs owned-and-operated sites, for example in financial services for people with imperfect credit, and gives them to affiliate networks to send traffic. More data builds a big-data solution for retargeting. 📊

Their funnel: influencers create trust, traffic goes to a site they own with a Facebook pixel, they retarget on Facebook, collect emails, do email marketing, then AI messaging. “We control our destiny.” For more on Facebook retargeting, read Dennis Yu’s interview. 🔗

🎯 Find Your Purpose and Build a Mastermind

First, know why you’re doing this: never chase money; chase the freedom success brings. Roland still keeps a dream board of everything he wants to accomplish. 🎯

Second, go to conferences and build your personal mastermind. Some of the most successful affiliates he knew started as employees of other affiliates. For more event advice, read Andreas of The European Summit. 🔗

📝 Key Takeaways From the Roland Navarro Interview

• 🎯 Have passion for your target audience
• 🤝 Partner with experts instead of reinventing the wheel
• 🔄 Build an owned ecosystem: site, pixel, email, messaging
• 🗺️ Chase freedom, not money, and keep a dream board
• 🤝 Build a personal mastermind at conferences

❓ FAQs About Roland Navarro

What is Spark Revenue?

A performance marketing and ad tech company specializing in customer acquisition, which also invests in marketing technology startups.

What was Tracking202?

Affiliate tracking software Roland Navarro built with friends to track profit and loss. It was sold in 2010.

What is Roland Navarro’s advice for new affiliates?

Know your purpose, chase freedom rather than money, and build a personal mastermind by attending conferences.

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