“This is the generation of conversion by conversation.” 💬
At India Affiliate Summit 2015, I spoke with Swati Bhargava, co-founder of CashKaro, about cashback, entrepreneurship and why bloggers matter to brands. 🎙️
📊 In this episode, we unpacked:
- 💰 How CashKaro works
- 🆚 Coupons, cashback and more in one place
- 🏦 From Goldman Sachs to cashback
- 🤝 How bloggers can earn
- 💡 Advice for new entrepreneurs
🎥 Watch the full episode:
💰 How CashKaro Works
Swati described CashKaro as India’s largest cashback and coupon website, working with about 800 top retailers like Amazon. 💰
Visit a site like Jabong through CashKaro and buy, and you get an extra 10–15% cashback on your order. It collects in your CashKaro account and can be paid to your bank account as real cash. For another Indian affiliate network founder, read Parul Bhargava of vCommission. 🔗
🆚 Coupons, Cashback and More in One Place
Competitors usually do either coupons or cashback. CashKaro does both, plus price comparison and product discovery across 8 million products, showing prices, cashback and coupons on each site. 🆚
“CashKaro is the place to start your e-commerce journey where you can get the most savings possible.” For more on India’s e-commerce boom, read Ofir Brill of TUNE. 🔗
🏦 From Goldman Sachs to Cashback
Swati studied at the London School of Economics and spent five years in investment banking at Goldman Sachs. CashKaro was her husband Rohan’s idea. They run the business together. 🏦
They started a UK cashback business, Pouring Pounds, in 2011, then launched in India in 2013. They liked cashback because it’s simple and everyone loves an extra deal. Their families have been very supportive, even though they rarely make it to family events. 👨👩👧
🤝 How Bloggers Can Earn
Join CashKaro and get your link under Refer and Earn: you earn 10% of the cashback your referrals earn, for life. Bloggers can also get links for brands they don’t have affiliate deals with, and CashKaro will arrange a commission structure. 🤝
Swati sees bloggers as influencers whose readers want genuine opinions. CashKaro offers bloggers credit to try it and share their experience, and was building a special blogger engagement program. For another brand-blogger perspective, read Payoneer COO Keren Levy. 🔗
💡 Advice for New Entrepreneurs
Think your idea through and make business plans: it’s more work than you’ll ever expect. Do something you’re passionate about, or you won’t push through. 💡
Network: many founders never market, go to events or meet anyone. Being active on social media helped CashKaro build partnerships. She praised India Affiliate Summit for bringing about 1,600 people together, and CashKaro was about to launch its Great Online Cashback Festival, with cashback on top of other sale deals. 🎉
📝 Key Takeaways From the Swati Bhargava Interview
- 💰 Cashback can stack on top of deals
- 🤝 Lifetime referrals reward bloggers
- 💬 Readers trust genuine blogger opinions
- 📝 Plan thoroughly before you launch
- 🌐 Networking and social media drive partnerships
❓ FAQs About Swati Bhargava
What is CashKaro?
A cashback and coupon site that Swati Bhargava called India’s largest, working with about 800 retailers.
How can bloggers earn with CashKaro?
Through its Refer and Earn program, which pays 10% of referrals’ cashback for life, or through links to partner brands.
Who founded CashKaro?
Swati Bhargava and her husband Rohan Bhargava, whose idea it was.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- Anurag Gupta Founder of DGM India Interview at India Affiliate Summit 2015
- Learn Affiliate Marketing with CPA Ninja Vipul Taneja
- Interview with Hilik Goldin:How Payoneer Going to be Beneficial for Freelancers
- Entreprenuership Journey Shared By Siddhant Satija Founder of Aduncle
Do you use cashback sites when you shop online? Tell me in the comments. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.
I agree to the point that bloggers are very much important to a brand. Today, most brands have understood the value of content marketing and storytelling. Content speaks about the brand and help in getting more visitors on the site. Write an interesting content that engages readers and encourage them to connect. Publish the content where it gets good visibility and share it over social media.
Its really a good interview with kashkaro ceo swati bhargava.