After engineering, he quit his corporate job, built a browser game, and sold it in 2007–2008. 🎮
Karthik Ramani is a computer science graduate and product launcher from India who has done several six-figure launches. Here he shares his journey, followed by a demo of his MemberHub product. 🎙️
📊 In this episode, we unpacked:
- 🎮 From corporate job to a sold browser game
- 💻 500+ websites as a freelancer
- 🚀 Getting into product launches
- 👨👩👦 A supportive family
- 📈 What makes a launch succeed
🎥 Watch the full episode:
🎮 From Corporate Job to a Sold Browser Game
After his computer science degree, Karthik worked for a corporate major but wanted to do his own thing. On the side, he built a browser-based game, The Warrior King. 🎮
It did really well and was sold around 2007–2008, which was big money back then. 💰
💻 500+ Websites as a Freelancer
Next, his team took projects on freelance platforms like Elance and Freelancer, sometimes for very low rates, and built over 500 websites. 💻
But working for clients meant changing requirements and someone else’s vision, so he couldn’t put in his full energy. He tried AdWords, eBay and other ways to make money online. For another freelancing story, read my talk on growing a freelancing business. 🔗
🚀 Getting Into Product Launches
Then he met Chad Nicely, a product launcher doing big ClickBank launches, who introduced him to internet marketing. He also studied Jeff Walker’s Product Launch Formula. 🚀
Since then he has done several multiple six-figure launches, partners on products he can add value to, and works with Indian and international marketers. He was building a couple of SaaS platforms. For another launcher’s story, read Jai Sharma’s interview. 🔗
👨👩👦 A Supportive Family
Karthik is a first-generation entrepreneur; his dad is a government employee. 👨👩👦
Where he grew up, the mindset was to get a good job and stick to it, so he feels lucky his family supported him. He sees that changing as more entrepreneurs emerge. For more Indian founder stories, read Gaurab Borah’s journey. 🔗
📈 What Makes a Launch Succeed
Success or failure comes down to two things: traffic for the launch and a sales page that converts. Get both right and every launch should be a big one. 📈
His team follows a step-by-step system for launches. The second video shows a screen-share demo of MemberHub. 🎬
📝 Key Takeaways From the Karthik Ramani Interview
- 🎮 Side projects can turn into your first big win
- 💻 Client work rarely lets you follow your own vision
- 🤝 A mentor can open the door to a new industry
- 📈 Launch success depends on traffic and a converting sales page
- 🛠️ A repeatable launch system brings consistent results
❓ FAQs About Karthik Ramani
Who is Karthik Ramani?
An Indian computer science graduate and product launcher who has done several six-figure launches.
How did Karthik Ramani start in product launches?
After freelancing and trying several online models, he met product launcher Chad Nicely, who introduced him to internet marketing.
What decides whether a product launch succeeds?
Karthik says two things: enough traffic for the launch and a sales page that converts.
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What would you launch first? Share this with a product creator. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.
Wow..you are a inspiring person.
Thanks for sharing this valuable interview. i got some tips