Inspirational Story of Internet Marketer Gaurab Borah AKA Product Launcher

Google’s Panda update wiped out his review-blog income. He rebuilt by launching his own products. 🚀

I visited Gaurab Borah at his office in Hyderabad to hear how he became one of India’s product launchers. We spent five or six hours talking launches the day before. 🎙️

📊 In this episode, we unpacked:

• 📉 Panda and a fresh start
• 📦 60,000–70,000 copies sold
• 💎 Moving to high-ticket
• 🔓 A viral traffic tool
• 🙏 Why he inspired me

🎥 Watch the full episode:

📉 Panda and a Fresh Start

Gaurab started internet marketing in college: SEO, blogging and review sites. Then Google’s Panda update hit, and his income went with it. 📉

That pushed him toward a business he could own: email lists, funnels and his own products. For another blogger who rebuilt after Google updates, read Anil Agarwal’s interview. 🔗

📦 60,000–70,000 Copies Sold

By the time of this interview, he had sold around 60,000 to 70,000 copies of his info products and digital products. 📦

He’s strong at email list building and funnels. I’m not good at funnels myself, so he agreed to help me with mine. For another product launcher’s story, read Jai Sharma’s interview. 🔗

💎 Moving to High-Ticket

His focus was shifting to high-ticket products, such as webinar products and high-ticket software. 💎

He and his team had also recently opened a CPA network. For more on CPA networks, read MaxBounty CEO Matt McEvoy. 🔗

🔓 A Viral Traffic Tool

His next launch, set for 22 June, was a viral traffic tool. It creates content lockers that visitors unlock by sharing your site on social media or tagging friends. 🔓

When a friend tags you, it feels like a trusted recommendation, which brings exposure and good conversions. He was running a case study on his fan page: started two or three days earlier and already making $50 a day. He gave me a review copy. 📈

🙏 Why He Inspired Me

Gaurab’s push helped me when I was hesitant to launch my own product, SchemaNinja. His message: whatever you’re doing, just do it, and don’t give up. 🙏

He liked that SchemaNinja is more than a schema plugin: it’s a recommendation plugin. When I started out, about 90% of my income came from reviews, and I wished I’d had a tool like it. 💪

📝 Key Takeaways From the Gaurab Borah Interview

• 📉 Don’t rely on one traffic source
• 📧 Build an email list you own
• 📦 Digital products can sell at scale
• 💎 High-ticket offers can lift revenue
• 🔓 Social sharing can drive viral traffic

❓ FAQs About Gaurab Borah

Who is Gaurab Borah?

A Hyderabad-based internet marketer and product launcher who has sold around 60,000 to 70,000 copies of his digital products.

How did Gaurab Borah start?

In college, with SEO, blogging and review sites, until Google’s Panda update hit his income.

What is Gaurab focusing on now?

High-ticket products such as webinar products and software, plus a CPA network.

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Have you launched your own product yet? Tell me in the comments. 💬

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