“Launch and fail fast.” The advice that’s completely backwards from how most of us think. 🚀
This was my first official interview with my JV manager, Kimberly De Vries of IMMarketNews, who usually does the interviewing herself. 🎙️
📊 In this episode, we unpacked:
- ✈️ Dragged into internet marketing
- 🎥 Her background and first product
- 🚀 Launch and fail fast
- 📰 Why IMMarketNews exists
- 🤝 How to build relationships with big players
🎥 Watch the full episode:
✈️ Dragged Into Internet Marketing
Kimberly says she came into internet marketing “kicking and screaming”, pulled in by her husband. ✈️
After marrying and moving to Amsterdam, her paperwork took about a year, so she couldn’t work. Instead of becoming an account executive again, she started writing a book about video presenting. 📖
🎥 Her Background and First Product
She had been an account executive, worked in broadcasting and as a model, and spent seven years at America Online in its technical and security departments, often the only woman. 💼
She’s comfortable with technical people and software developers because they complement each other. She and her husband launched their first test product the previous October, doing it all themselves, and had a video product in development. For another product launcher’s story, read Jai Sharma’s interview. 🔗
🚀 Launch and Fail Fast
Before their first launch, they struggled to find information: how to set up on JVZoo, how to get people to sell it. They learned the hard way. 🚀
At a summit, she told successful marketers she wasn’t ready. Their advice: launch and fail fast, because then you know what to fix. “We think, get it perfect and then launch it.” For more on launches, read Karthik Ramani’s interview. 🔗
📰 Why IMMarketNews Exists
They started IMMarketNews to bring more transparency to the marketplace, so experienced marketers could share tips that help newbies. 📰
I had followed her interviews with big JV players and liked how professional and well-edited they were, so I added her on Facebook. She gave me honest feedback on SchemaNinja, and we started working together. 🤝
🤝 How to Build Relationships With Big Players
Her answer: the same way you build relationships with anyone. Be genuine, be willing to ask, and be willing to be rejected. 🤝
She has interviewed nearly everyone she asked; the couple who said no had timing issues. Explain your intention clearly; people can see your underlying reason. The hard part is that busy people guard their time. And: “Be true to who you are.” For more on relationships, read Avijit Singh Arya on building relationships. 🔗
📝 Key Takeaways From the Kimberly De Vries Interview
- 🚀 Launch and fail fast instead of waiting for perfect
- 🤝 Be genuine and confident enough to ask
- 📰 Transparency helps newcomers
- 🛠️ Doing your first launch yourself teaches a lot
- 💬 Be true to who you are
❓ FAQs About Kimberly De Vries
Who is Kimberly De Vries?
An internet marketer behind IMMarketNews, which interviews JV players, who previously worked at America Online, in broadcasting and as an account executive.
What does ‘launch and fail fast’ mean?
Launch before it’s perfect so you learn what’s wrong quickly, fix it and launch again.
How does Kimberly build relationships with big marketers?
By being genuine, asking confidently, accepting rejection, and explaining her intention clearly.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- How Anil Agarwal Made $250k With Single Product(Affiliate Marketing) ✅
- Inspirational Story of Internet Marketer Gaurab Borah AKA Product Launcher
- Jeff Bullas Interview: How He Became Top Social Media Influencer
- Interview of Ron Vining from ClickZ Live Bangkok 2015
Have you ever launched before you felt ready? Share this with a launcher. 💬
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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.
Hi,
I Jitendra , I really appriciate your work, I like your confident and believe in your product Schema Ninja, You are really full of energy you don’t shy while promoting your product .
People will definetly buy Scheme Ninja not because of its feature but bcoz of you.
Happy Blogging !
Hey Thanks Raj. I am working very hard for my business now.