Yahav Hartman Co-Founder of Madgicx (FB Ads Automation Tool)

“If a car can drive by itself, why can’t an ad account optimize itself?” 🤖

At DMIEXPO in Tel Aviv, I talked with Yahav Hartman, co-founder of Madgicx, a Facebook ads automation platform. 🎙️

📊 In this episode, we unpacked:

• 🏭 Born inside an ad agency
• 🎨 The creative insights feature
• ⚙️ Seven automation tactics
• 🚗 Toward an autonomous media buyer
• 🏆 Results and focus

🎥 Watch the full episode:

🏭 Born Inside an Ad Agency

Madgicx grew out of an ad agency managing about $500,000 a month in spend. To scale, Yahav realized they needed technology that would eventually replace them, doing the manual, tedious work of a media buyer. 🏭

The team had grown to 16 or 17 people across three offices. The company is registered in Israel, and Yahav had lived in Vienna for six years. Early on, they gave the tool to friends and agency owners for feedback. Once it was ready, Facebook ads became their main acquisition channel, run with Madgicx itself. For another Facebook ads expert, read Dennis Yu’s interview. 🔗

🎨 The Creative Insights Feature

Their latest feature, creative insights, solves a big problem: with dynamic creative and multiple post IDs, you can’t easily see how much you spend on each creative at the account level. 🎨

It shows those insights and gives you tools to launch better ads in a few clicks. Marketers use Madgicx to create campaigns and audiences, manage budgets, run automation and scale winners through testing, budget increases and permutations. Next up were a mobile app and custom automation rules. For more on testing, read Oliver Kenyon’s landing page tips. 🔗

⚙️ Seven Automation Tactics

Madgicx’s seven automation tactics covered about 90% of cases and work together, and with you: if you turn something off, the software won’t turn it back on. ⚙️

They include stop-losses on bad days, budget surfing on good days, a revive tactic for delayed attribution, and a unique sunsetting tactic that tracks spend on an ad set without a purchase. Spend $15 with no sale, and it cuts the budget 20%. Spend another $50 with nothing, and it turns the ad set off, just like a media buyer would. For a media buyer’s view, read my talk with Ian Fernando. 🔗

🚗 Toward an Autonomous Media Buyer

Yahav said Madgicx already saved advertisers about 90% of their time, and he aimed for a fully autonomous media buying machine, like Tesla’s self-driving cars. Plug it into a Shopify store and it acts as a commerce machine. 🚗

Others offered enterprise or niche solutions. Madgicx positioned itself as an affordable all-in-one platform. Users included thousands of advertisers and brands like Foot Locker Germany and Snipes.

🏆 Results and Focus

Madgicx was managing about $70 million a month in Facebook ad spend, with a mission to reach $1 billion a month. One affiliate spending $40K to make about $50K (1.2 ROAS) reached 2.36 ROAS on the same spend. “It’s not a course, it’s not a guru. It’s technology that actually works.” 🏆

On work-life balance, he was honest: he was entirely focused on building the product. He liked seeing an international conference happen in Israel, where he’s originally from. For another adtech view, read Adsterra’s Daria on digital advertising. 🔗

📝 Key Takeaways From the Yahav Hartman Interview

• 🏭 Build tech that replaces your manual work
• 🎨 Track spend per creative
• ⚙️ Automate stop-losses and budget scaling
• 🐶 Eat your own dog food
• 🎯 Focus beats balance at the building stage

❓ FAQs About Yahav Hartman

Who is Yahav Hartman?

Co-founder of Madgicx, a Facebook ads automation platform that grew out of his ad agency.

What does Madgicx do?

It helps advertisers create, manage, automate and scale Facebook ad campaigns, with features like creative insights and automation tactics.

What is the sunsetting tactic?

It tracks spend on an ad set without a purchase, cutting the budget and eventually turning it off, like a media buyer would.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Jason Hunt Merged Media Cofounder Interview At DMIEXPO Israel 2019
• Tim Burd Interview 💥Adleaks Founder Aka FB Legend (Mastermind Discount)
• Emanuele Pezzulla From Adcash On How To Succeed in Affiliate Marketing
• How To Make Money With Propeller Ads: Konsta Explains 🤑

Would you trust automation to run your Facebook ads? Tell me in the comments. 💬

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