“First you learn, then you remove the L, and you earn.” 📚
Kripesh Adwani invited me onto his podcast to share my SEO tips for bloggers: how I started, how I structure my affiliate site, expired domains, backlinks and building a team. 🎙️
📊 In this episode, we unpacked:
- 🌱 How I got into SEO
- ⚖️ The 60/40 content ratio
- 🌐 Fresh vs expired domains
- 🔗 When backlinks matter
- 🔍 Reverse engineering and patience
- 👥 Hiring by referral and networking
🎥 Watch the full episode:
🌱 How I Got Into SEO
In 2012, after engineering and my first job, a best friend asked me to do SEO. I had to Google “what is SEO.” 🌱
By my second job, I had the idea to start my own site, BloggersIdeas, where I write about SEO, interviews and case studies. I was inspired by people like Neil Patel, Rand Fishkin and John Chow earning from affiliate marketing. 💡
At the time, after recent Google updates, BloggersIdeas was getting around half a million visits a month. 📈
⚖️ The 60/40 Content Ratio
Google values information sites. If you run an affiliate site, aim for about 60% information content and 40% reviews, coupons and affiliate content. ⚖️
Present your site as a company or agency rather than a pure affiliate site, and you’ll earn more of Google’s trust. 🏢
🌐 Fresh vs Expired Domains
Beginners: buy a fresh domain and learn on-page SEO first. 🌱
Pros: expired domains work well because they already have authority, trust and backlinks, so rankings come faster. Quality ones cost $5,000–10,000, and that year I’d invested ₹20–30 lakh in them. Some failed, some worked. 🌐
Then pick a niche you’re interested in, do keyword research and target low-competition topics. For the first 2–3 months on a fresh domain, publish only information content. For more, read Kalin Karakehayov on buying expired domains. 🔗
🔗 When Backlinks Matter
“90% of SEO is content and backlinks.” Focus on on-page, content and internal linking until you have about 1,000 organic visits, then focus on backlinks. 🔗
Nobody gives backlinks for free, so negotiate and offer value. When I had no money, I did interviews with big speakers at events, which earned me links. For more on link building, read Steven from WhitePress on backlinks. 🔗
🔍 Reverse Engineering and Patience
If you’re stuck, reverse-engineer competitors ranking above you: their content, FAQs, schema, site speed and mobile-friendliness. 🔍
The big mistake is chasing short-term money. SEO is a long game. With a year of intense focus, research and reverse engineering, I believe you can start making about $1,000 profit the next year. ⏳
👥 Hiring by Referral and Networking
I built a team of about 20 people through referrals, like my best friend Piyush’s sister. Most people never ask for help, but if you show courage, people come. 👥
SOPs, HR and managers let me step back from every meeting. Three years earlier, it was too stressful and affected my personal life. 🧩
For networking, introduce yourself to 20 people at an event and give value without trying to convert in the first meeting. Some connections now pay me $200–1,000 a month in recurring revenue. For Kripesh’s own story, read Kripesh Adwani on his SEO comeback. 🔗
📝 Key Takeaways From My SEO Tips for Bloggers
- ⚖️ Keep about 60% information and 40% affiliate content
- 🌱 Beginners should start with a fresh domain
- 🌐 Expired domains speed up rankings for pros
- 🔗 Build backlinks after about 1,000 organic visits
- ⏳ Give SEO a year of intense focus
- 👥 Hire by referral and network by giving value
❓ FAQs About Kripesh Adwani
What content ratio should an affiliate site have?
I recommend about 60% information content and 40% reviews, coupons and other affiliate content.
Should beginners buy expired domains?
No. Beginners should start with a fresh domain and learn on-page SEO. Expired domains suit pros with budget.
When should you start building backlinks?
After building about 1,000 organic visits with on-page SEO, good content and internal linking.
🎙️ More Inside A Hustler’s Brain Interviews You’ll Love
- My interview Taken by Siddharth Rajsekar at DomainX Conference 2015
- Chai With Kj #4:From Rags to Riches: How Jitendra Vaswani Earns 6 Figures in Affiliate Marketing!
- How Craig Campbell’s Made $100k Last Month From SEO
- Alex Drew Odys CEO Explains Why Aged Domains Matters in SEO
Fresh or expired: which domain are you starting with? Share this with a new blogger. 💬
🔔 Subscribe & Follow Jitendra Vaswani Everywhere
🎧 Subscribe to Inside A Hustler’s Brain on YouTube and Follow Jitendra Vaswani on Facebook, LinkedIn, Twitter, Instagram, everywhere. 🙌
Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.