In this article, we have featured Top Reasons Why You Need More Than One Domain. As a business owner, having a strong website can make the difference between failure and success. Choosing your major top-level domain (TLD) is a critical first step in ensuring your success.
It is possible to boost the visibility of your firm by purchasing many domain names and to safeguard your brand from hungry competitors by purchasing multiple domain names.
In addition, you will not require many websites in order to get started! In reality, there are a number of compelling arguments for purchasing more than one domain name for your primary website – even if it means spending a little more money upfront. In this article, I’ll go through the specific reasons why having numerous domains is a good idea and how it can benefit your business.
1. People Aren’t Able to Spell
It occurs on a regular basis. Humans make mistakes all the time, especially when writing on paper or entering URLs into web browsers. For this reason, it is highly recommended to explore purchasing some variations of your major domain name as soon as possible.
For example, Google purchased the domain names Googel.com and Gooogle.com since these are common typographical errors that users make when typing in their browser’s address bar.
When you account for human mistakes by acquiring additional domain names, you have a better chance of capturing spelling-challenged consumers rather than losing them to the internet void — or worse, to a competitor’s website.
If you already own a domain name but are confused about whether or not you should purchase any misspelled variations, data can be of assistance!
2. You must safeguard your brand’s reputation.
Purchasing numerous domain names for your company’s website may be quite beneficial in terms of preserving and developing your brand in a number of ways.
Put an end to copycats.
You should take steps to prevent your competitors from purchasing a similarly-named domain and confusing your users. You don’t want business copycats diverting customers’ attention away from your website.
Like a Pro, Rebrand Your Business
If your company previously operated under a different name, it may be a good idea to register domain names for both the old and new names in order to direct customers to the correct homepage.
If you wish to modify the name of your company, the process is the same as above. Purchase a new domain name and, once the new website is constructed and ready, redirect the old domain name to the new one (or vice versa).
3. You’d like to improve your search engine optimization (SEO).
As we’ve already mentioned, having more than one domain for your business can help you rank higher in search engine results by diversifying your domain portfolio.
It is critical to remember that purchasing several domain names for your business should result in all of them being redirected to your principal landing page, which is known as a 301 redirect.
If you’re generating a Robots.txt file and an XML sitemap so that search engines can index your site more simply, according to SEO.com, incorporating 301 redirects from several acquired domains to a single destination makes it even easier for your site to be correctly indexed.
With this redirect, you will not be penalized by Google for having duplicate content, and it is a simple process that can be completed using your domain registrar or website builder (speaking of which, have you heard about our WordPress website builder?).
Regardless of how you construct your website, forwarding domains is typically a straightforward process. Simply look for a domain redirect option in your site builder’s interface, or get in touch with their customer service department.
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Is This Business Strategy a Good Fit for Your Company?
The fact is that while having several domains for your business can be quite useful in many circumstances (as we’ve clearly demonstrated with our five compelling arguments), not all businesses require more than one domain name in order to be successful.
It may not be a smart idea to buy many domains if you only have one brick-and-mortar business, for example, because you do not want to confuse your clients. When it comes to small enterprises with only one physical location, a straightforward and particular domain name is the way to go.