Alex from PIN-UP Partners: iGaming Traffic Sources, Beginner Tips & Money Mistakes 💸

“Don’t waste it on a Lamborghini. Go and buy some business.” Alex from PIN-UP Partners learned that from his own mistake. 💸

At SiGMA Dubai, I sat down with Alex, head of sales at PIN-UP Partners, whose job is researching the traffic on the market and helping affiliates get the best results. 🎙️

He shared the biggest mistake affiliates make, the best iGaming traffic sources, and what to check before joining a network. 🎰

📊 In this episode, we unpacked:

• 🤝 The biggest mistake: choosing the wrong partner
• 🚦 Best traffic sources for iGaming
• 🤖 How AI is already used
• 🧭 Three tips for beginners
• 🔍 What to look for in an affiliate program
• 💸 His best financial advice

🎥 Watch the full episode:

🤝 The Biggest Mistake: Choosing the Wrong Partner

PIN-UP has grown from a single affiliate program into an ecosystem of projects that help people monetize traffic. 🌐

The biggest problem affiliates face is trust. With a good advertiser and offer, you get real rates and can solve issues without losing money. Without trust, cooperation fails at the first issue. 🤝

For more from PIN-UP, read Kate on iGaming in LATAM. 🔗

🚦 Best Traffic Sources for iGaming

Alex says SEO and ASO (app store search) were the best in the past, are now, and will be in the future, because it’s search traffic. 🔍

In terms of volume, he also called in-app traffic one of the best sources at the time. 📱

🤖 How AI Is Already Used

Affiliates were already using AI to write SEO text, build scripts and make creatives, and “amazing creatives,” he says. 🤖

He doesn’t think AI will push humans out. It will improve the effectiveness of building creatives. For more, read Alena Zharkovskaya on AI and content. 🔗

🧭 Three Tips for Beginners

• 🎨 Use your background. Whether you were a marketer, singer or designer, bring that experience
• 🚦 Pick the right traffic source. Solo? Choose one you can easily handle. Team? Go deep
• 🔍 Double-check everything, from conference advice to offers and proposals

“If you’re in affiliate marketing and you don’t get into trouble, you’re getting the money.” 💡

His team starts each day by checking alerts and stats, then works in daily and weekly sprints so there’s no chaos. 📋

🔍 What to Look for in an Affiliate Program

• 💳 Financial reputation: if a program ever didn’t pay someone, understand why
• 📊 Transparent statistics: registrations, deposits, net deposits, withdrawals and per-player analysis
• 🔌 Integrations with your trackers and tools, so you’re sure you’ll get paid

His best event for iGaming is SiGMA, and for new contacts across verticals, Bangkok. For more on SiGMA, read Eman Pulis, founder of SiGMA. 🔗

💸 His Best Financial Advice

“Reinvest.” Put money back into your business and buy other businesses or assets that pay dividends, instead of Lamborghinis, Rolexes and designer belts. 💸

His inspiration is his family and his colleagues: “If we all succeed, we have a successful company.” His tip for a better world: be polite, create instead of destroy, and keep learning. 🌍

For another view on reinvesting, read Craig Campbell on diversifying income. 🔗

📝 Key Takeaways From the PIN-UP Partners Interview

• 🤝 Work only with trusted partners
• 🔍 SEO and ASO remain top iGaming sources
• 🤖 AI already helps with SEO text, scripts and creatives
• 🧭 Use your background and double-check everything
• 📊 Demand transparent stats and payment history
• 💸 Reinvest instead of buying luxuries

❓ FAQs About Alex

What’s the biggest mistake iGaming affiliates make?

Working with partners they can’t trust. Alex says a trusted advertiser gives real rates and helps solve problems without losing money.

What is the best traffic source for iGaming?

Alex says SEO and ASO search traffic, now and in the future, with in-app traffic strong for volume.

What should affiliates check in an affiliate program?

Its financial reputation, transparent player statistics, and integrations with their tools.

🎙️ More Inside A Hustler’s Brain Interviews You’ll Love

• Stase Blitz CMO Of PIN-UP Partners : How to Be An Influencer in Affiliate Marketing Industry
• Maksim Sikirinskiy – How PIN-UP Partners Meets Affiliates’ Needs Every Step of the Way
• How To Become A Millionaire in Affiliate Marketing With Renz Gonzales
• The Future of Digital Advertising: A Conversation with Adsterra’s Daria

What do you check before joining an affiliate program? Share this with an iGaming affiliate. 💬

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